Abbie - BrightonSEO.pdf

Abbie84

Suivre

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KEEPING SEO
AT THE
@ABBJOHNO
Relevancy
Trends
News
Market
REACTIVE
STRATEGY
OF

AGENDA
REACTIVE
STRATEGY
EXAMPLES
SEO &
REACTIVITY
What is a reactive digital
PR strategy?
Putting the concept into
real life use.
The 3 questions that will
help keep it SEO-centric
@ABBJOHNO

REACTIVE PR
@ABBJOHNO
NEWS AGENDA
TRENDS
DATA

REACTIVE PR AND YOUR SEO STRATEGY
EEAT
TARGET
AUDIENCE
REPORTING
OBJECTIVES
@ABBJOHNO

WHAT MORE IT ADDS TO YOUR SEO
BUDGET
TARGET
AUDIENCE
CREATIVITY
SPEED
@ABBJOHNO

CONSOLIDATING
SEO
FUNDAMENTALS
IN REACTIVE PR
Keywords
SERPs
Relevancy
Helpful
Content
Backlinks
@ABBJOHNO

IS IT RELEVANT TO THE TARGET
AUDIENCE?
1
COULD IT LAND IN PUBLICATIONS
THEY READ?
IS IT SUPPORTED BY WHAT
THEY'RE SEARCHING FOR ON
GOOGLE?
IS IT RELEVANT TO THEIR
INTERESTS?
@ABBJOHNO

LET'S
ANALYSE
Let's apply these three tactics to
existing reactive PR campaigns and
see whether they're really great
coverage or SEO-centric, really great
coverage
@ABBJOHNO

THANK
YOU
@ABBJOHNO
Strive for
relevancy and you
won't go wrong!

Abbie - BrightonSEO.pdf

•0 j'aime•741 vues

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How to keep SEO at the heart of your reactive PR strategy Wednesday 13 September - PR and Link Building Show at Brighton SEO Fringe

Abbie84

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Abbie - BrightonSEO.pdf

2. KEEPING SEO AT THE @ABBJOHNO Relevancy Trends News Market REACTIVE STRATEGY OF

3. AGENDA REACTIVE STRATEGY EXAMPLES SEO & REACTIVITY What is a reactive digital PR strategy? Putting the concept into real life use. The 3 questions that will help keep it SEO-centric @ABBJOHNO

4. REACTIVE PR @ABBJOHNO NEWS AGENDA TRENDS DATA

5. REACTIVE PR AND YOUR SEO STRATEGY EEAT TARGET AUDIENCE REPORTING OBJECTIVES @ABBJOHNO

6. WHAT MORE IT ADDS TO YOUR SEO BUDGET TARGET AUDIENCE CREATIVITY SPEED @ABBJOHNO

7. CONSOLIDATING SEO FUNDAMENTALS IN REACTIVE PR Keywords SERPs Relevancy Helpful Content Backlinks @ABBJOHNO

8. 3 KEY Q'S TO SUCCESSFUL SEO-CENTRIC REACTIVE PR IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO

9. IS IT RELEVANT TO THE TARGET AUDIENCE? 1 COULD IT LAND IN PUBLICATIONS THEY READ? IS IT SUPPORTED BY WHAT THEY'RE SEARCHING FOR ON GOOGLE? IS IT RELEVANT TO THEIR INTERESTS? @ABBJOHNO

10. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 DOES IT LINK TO RELEVANT TARGET KEYWORDS? IS THERE EXISTING CONTENT THAT IS RELATIVE? WILL IT DRIVE TOPICAL AUTHORITY? @ABBJOHNO

11. IS IT AN ORIGINAL ANGLE? 3 IS IT PR-ABLE TO DRIVE BRAND AWARENESS? IS IT A USEFUL ANGLE FOR ENTERTAINMENT OR EDUCATION? IS IT ORIGINAL CONTENT? @ABBJOHNO

12. LET'S ANALYSE Let's apply these three tactics to existing reactive PR campaigns and see whether they're really great coverage or SEO-centric, really great coverage @ABBJOHNO

13. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO

14. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO

15. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO

16. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO

17. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1

18. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO

19. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO

20. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO

21. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO

22. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1

23. THANK YOU @ABBJOHNO Strive for relevancy and you won't go wrong!