1. Digital, Social & Mobile
Abby Ho
March 19, 2012
Seneca Presentation

2. What I do

3. What I do

4. AGENDA
Twitter.Tumblr.Mobile.

5. Community
Online Communities. Role playing.

7. Online Communities
Find your audience.

8. Community
Participate or create new communities.

9. Community
Participate or create new communities.

10. Community
Participate or create new communities.

11. Community
Participate or create new communities.

12. Community
Find existing user behaviours and join in!

13. Branding
Strategy Magazine Brand of the Year 2010

14. Content
Expand the brand on new platforms.

15. Key Takeaways

16. Overall…what makes online
content work ?

17. communication for the
right audience

18. a message that is simple & delivered through the appropriate
media

19. hypertargeted to reach the desired
audience

20. determined by
research & detecting patterns
Study the correlation between different devices, media, and
audiences!

21. created & delivered through
diverse media
favoriting
Web 2.0
sharing
commenting

22. What is successful
creative
communication?

23. something that is memorable,
inventive & organic

24. they foster relationships between the
consumer & the product, or content

25. something that can often be
customized

26. content that inspires continuous
innovation

27. it is celebrated

28. creates harmony between the
message & its delivery
Abby Ho 5.26.09

29. is something that unites
people & ideas

30. Thank you!