3. 63% of
respondents
like the idea of
brands taking a
political stand
and wanted
more brands to
do the same
thing
4. Following the
campaign, 7 out of
10 respondents
were more likely to
purchase a Nike
product
Meaning Nike had
an overall increase
in sales and revenue
5. Nike saw
revenues of $6
billion and an
increase of 5%
in stock
following the
campaign with
Colin
Kaepernick
amid all the
controversy
6. My view on Nike using
a controversial topic in
their new campaign is
that it was a good idea
because it benefited
the company financially
and created a positive
change around the
world.