1. Managing
Innovation
Managing Innovation: Creating a Global Corporation,
The Adventures of SAMSUNG
By Howard Lin, Amber Wu, and Abdul Malik Omar

2. Adventures of Samsung
Founded in 1938
By Lee Byung-chull
First Business:
Retail Store(right pic)

3. In 2008 it Contributed to 1/5th of Korea's Global
Exports

4. DRAM CHIPS
Acquisitions Setting up R&D in Silicone Valley

5. How you can relate and
utilize strategies to
create global
corporations via the
theories of Innovation

6. Outline of Presentation
1)Sources of Prior knowledge
2)Why Samsung established its own R&D
3)How it enhances its absorptive
capacity?
4)Why invest allocate 2 more teams for
commercialising and assimilation of
R&D?
5)What can be learned from all of this?
Conclusion

7. 1)Sources of Prior knowledge
1)Dr.Ki-Dong Kang's expertise
2)Motorola Acquisition
3)More than 50 years of Business experience
in other industries

8. 2)Why Samsung's establish its internal
R&D
1)Refusal of foreigners for VLSI (Large Scale
Integrated Techniques) license
2)Low labour cost in Korea
3)Improve technological capacity to enhance
performance in industry

9. 3)How it enhances its absorptive capacity
1) Organize Task Force
2) Buy Very Large Scale Integrated Techniques
3) Organize 2 R&D Teams

10. 4)Why invest allocate 2 more teams for
commercialising(Korea) and assimilation(USA) of R&D?
1) Specialize in more fields to enhance
absorptive capacity
2) Location. Location. Location.
3) Competition and Collaboration

11. 5) What can be learned from all of this?
1) Acquisitions
2) Value Knowledge
3) R&D Development

12. Conclusion
Think Local, Go Global

13. Thank You

14. Q&A Session