Chief Data Officer Challenges - Be Data Driven - Deloitte conference - 20161110
1. Make your company & your clients
Data Driven
Deloitte IDO – November 2016
Abed Ajraou – Director of Data & Insights
@First Utility
2. First Utility – Putting customers in control; saving
them money
Cheaper tariffs Great service More knowledge
3. Individual
Transaction-Level Data
Industry
Data
Internal Data
Data & Insights
Platform
Delivering
Business Values
for our clients
Data for Products and
Operational Process
Data for Dashboarding
and Business Decisions
Data for Predictive
Analytics
Allow us to deliver a
better service for our
customers
Allow us to optimise the
business and give the
better price to our
customers
Allow us to give more
knowledge to our
customers
Allow your customers to be Data Driven
5. Chief Data Officer challenges
Technology
Alignment
People
Data Value
Independent
Right Balance
6. Data Driven Company – Flipping to the new
way to consume data
Business Queries
Ask a business question
1
IT Service
Preparing the answer of
the requirements
Traditional way to get the data
2
Business Queries
Can use the data to
answer their own question
and refine their query 2
Data & Insights
Preparing a scalable Data
Platform to allow the usage
1
New way to consume the data
7. However, the company is become more
intelligent with the Data Centralisation
Industry
Data
Individual
Transaction-Level Data Internal Data
Enable the Big Picture
Better Agility
Unable Data Discovery
Collect more data
Analyse the data with
high performance
Cheaper tariffs
Great service (Good Housekeeping,
Giving customers the insights and knowledge to take control of their usage and spend (My Energy, Monthly Billing, Mobile App)
Also, with the proliferation of smart meters in the next few years the level of customer data will increase significantly.
This is about allowing us to operate a more agile, responsive and robust business model allowing us to minimise costs therefore helping to pass on lower prices to our customers
The same solution cannot be used for the same problem.
How many organisations try to resolve Big Data problems with the same old solution?
Independent => because CDO has the complete view of the data, he should have the right to « audit » every department without any blame or any gates
Technology => well understanding of the capability of the Big Data technology & security
People => need to create or reskill the team
Alignment => create a Data Governance in the company with clear understanding on the owner of data & the security risks
Data Value => have to evangelise the importance of the data
Right Balance => define the right balance between the self-service capabilities and the central view of the data
Give more power to the every Business Department. That will need awareness and analytical skills in theses department. However the CDO need to have the Big Picture of the data.
Cloudera/Hadoop enable to have the Big Picture is an easy way