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20 B2B content marketing Facts & Stats

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20 B2B content marketing Facts & Stats

  1. 1. 20 B2B Content Marketing facts and figures you need to know.
  2. 2. We have curated a list of various facts & figures presented by content marketing experts and B2B marketers. The statistics have been extracted from most trusted websites like- CMI, WordStream, TopRankBlog, and IMA. At the end of the presentation you would get an idea of how experts implement content marketing strategy and you can check your marketing efforts. Statistical figures you should know in order to optimize your Content Strategy.
  3. 3. 1. Less than 10 percent of B2B marketers are truly successful with content marketing (Content Marketing Institute)
  4. 4. 2. Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion. (eMarketer)
  5. 5. 3. 93% of B2B marketers use content marketing. Yep – almost all of them (WordStream)
  6. 6. 4. 44% of B2B marketers have a documented content strategy (the question is – do you?). (CMI)
  7. 7. 5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (KAPOST)
  8. 8. 6. The use of mobile-optimized content marketing has risen from 15% in 2011 to 33% in 2012 (KAPOST)
  9. 9. 7. Creating original content was seen as the biggest challenge for 69% of content marketers (Curata)
  10. 10. 8. 37% of marketers say blogs are the most valuable type of content marketing (Content Plus)
  11. 11. 9. Company blogs were viewed as “most useful” form of content. (HubSpot)
  12. 12. 10. Small companies are 40 percent more likely to have someone in charge of content marketing than larger enterprises. (CMI)
  13. 13. 11. Two-thirds of B2B Marketers without a content marketing strategy are creating more content now than they did in the previous year. (Ragan)
  14. 14. 12. Website conversion rate is nearly 6x higher for content marketing adopters than non- adopters (2.9% vs 0.5%). (Kopost)
  15. 15. 13. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (HubSpot)
  16. 16. 14. 73% of reporters think press releases should contain images. (HubSpot)
  17. 17. 15. Inbound marketing delivers 54% more leads than traditional outbound marketing. (HubSpot)
  18. 18. 16. Visual data is processed 60,000 times faster by the brain than text. (JeffBullas)
  19. 19. 17. 91% of B2B marketers use LinkedIn to distribute content (TopRankBlog)
  20. 20. 18. The average B2B marketer uses 12 different content marketing tactics. (CMI)
  21. 21. 19. The #1 metric for content marketing measurement is web traffic. (CMI)
  22. 22. 20. 64% of B2B marketers believe case studies are the most effective content marketing tactics. (CMI)
  23. 23. What facts surprised you? Are there any stats that you have heard of that need to be added?
  24. 24. Content marketing is one of the most important strategies for marketers. Budgets have increased heavily over the past years and over the same time many techniques and practices have evolved. Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media. There are many facts and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. I hope you have got a clear idea about Content Marketing with the insights I have mentioned earlier presented by industry experts.
  25. 25. THANK YOU!
  26. 26. B RA I N S TO R M Where Business becomes a BRAND!