1. The Falling Giant
The Falling Giant
Abhinav Jain
EECS 441
23rd Jan, 2012

2. Products
 Smartphone
 Bold, Torch, Curve
 Playbook (Huge Failure)
 Operating System
 Blackberry OS
 Messenger and Enterprise
Server

3. Background/Recent History
 Founded
 1984
 Mike Lazaridis, Dough Fregin
 2009
 Fastest Growing Company (84% growth in profits)
 Obama
 2011
 Service Outage
 Lowest price shares since 2004
 Stock drops 77% in 2011

4. Financials
 Revenue: $19.907 billion
 Operating Income: $ 4.636 billion
 Net Income: $ 3.411 billion
 Total Assets: 12.875 billion
 Employees: 17,500
 Cut 2,000 jobs in July, 2011
 Reports
 Amazon or Samsung Buyout

5. Stock in 2011

6. Competition

7. Smartphone Market Share

8. Why is it falling?
 Service Outage
 October 2011
 Playbook Issues
 No email, contacts
 Software Glitch
 Disappointing Shipments
 Blackberry 10 delay
 BBX Lawsuit
 TED
 Three concentric circles

9. Bye Bye
 Co-CEOs step down
 Balsillie
 Lazaridis
 ThorsteinHeins
 Seeking a Chief
Marketing Officer
 Lazaridis confident
 $ 50 million

10. What’s New?
 Playbook Software Upgrade 2.0(Much Needed!!!)
 Email and Contact Programs
 Android
 ONX operating system
 Blackberry 10
 Android Apps

11. Prediction: Negative
 Challenging Few Months
 Gaining lost ground
 IPhone and Android well established
 Heins says no need for radical change
 What doesn’t need change?!
 They need to:
 Make Blackberry 10 the focus
 Kiss Developer’s Behinds
 Create a Super Phone
 Sideline the Tablet

12. Questions?