1. BUSINESS &
MANAGEMENT

2. The Gateway building, High Wycombe Campus

3. welcome
to bucks
new university
Bucks New University is a friendly, vibrant place
to study – here are just a few reasons to join us:
• We have an ongoing commitment to investing
in industry-standard facilities;
• We are employer-focused and offer a choice of
innovative courses;
• We have outstanding partnerships with industry;
• Central London is easily reached from our
High Wycombe and Uxbridge Campuses;
• We have one of the safest campuses of any
university in the country. *
* A recent study by The Complete University Guide showed
that Bucks was the seventh safest UK university

4. ensuring that you choose the right university and the right
course is clearly an important decision, as not only are you
investing time and money in your future but, with so many
options available, you need to make sure that you are
choosing a university and course that is right for you.
Buckinghamshire New University is renowned at home
and overseas for its professionally accredited and
industry recognised programmes, dedicated tutors
and business networks.
our courses are recognised by relevant professional
bodies such as the Association of Chartered Certified
Accountants, the Chartered institute of marketing, the
Chartered institute of Personnel and Development,
the Chartered institute of Public Relations, the institute
of Digital marketing and the Public Relations
Consultants Association.
The University believes in lifelong learning to suit your
needs and aspirations – offering short courses, honours
degrees, work-based foundation degrees and flexible
master’s degrees. We utilise our experience of research
and links with industry to develop new courses and
modules which reflect the very latest thinking and practice.
This means that whatever your professional and personal
development needs are, our courses are up-to-date and
designed to enhance your career prospects.
As a student of Clare Business school you will have
the ideal preparation for your future career whether
in management or as an entrepreneur, through work
experience; internships; and live projects sponsored by
business. you can read more about the school on page 4.
This publication is designed to give you all the information
you should need to help you make a decision about
whether Bucks is the place where you wish to study.
However, there are bound to be many more questions you
may want to ask.
i look forward to welcoming you to Bucks New University
as you embark on this exciting stage of your life.
Please do not hesitate to call us and speak to our
advice team on 0800 0565 660 or email us at
advice@bucks.ac.uk.
INTRODUCTION Dr Graeme Lindsay
Head of Department
Department of Business & management

5. CONTENTS
WHY CHOOSE BUCKS? 1
WHAT OUR STUDENTS SAY 2
WHY STUDY BUSINESS AND MANAGEMENT AT BUCKS? 3
CLARE BUSINESS SCHOOL 4
MEET THE TEAM 5
FDA BUSINESS MANAGEMENT 7
BSc (Hons) ACCOUNTING AND FINANCE 8
BA (Hons) ADVERTISING MANAGEMENT AND DIGITAL COMMUNICATIONS 9
BA (Hons) BUSINESS AND FINANCE 10
BA (Hons) BUSINESS AND HUMAN RESOURCE MANAGEMENT 11
BA (Hons) BUSINESS AND MARKETING 12
BA (Hons) BUSINESS MANAGEMENT 13
BA (Hons) BUSINESS MANAGEMENT (TOP-UP) 14
BA (Hons) INTERNATIONAL BUSINESS 15
BA (Hons) MARKETING 17
BA (Hons) PUBLIC RELATIONS AND MARKETING COMMUNICATIONS 18
PGDip BUSINESS MANAGEMENT 19
MA HUMAN RESOURCE MANAGEMENT 20
MA LEADERSHIP AND MANAGEMENT 21
MBA INTERNATIONAL 23
MBA ONLINE EXECUTIVE 25
HOW TO APPLY 27
FIND US 29
OUR OPEN DAYS 30
Bucks New University offers a range of short courses in business and management.
Please visit our website at bucks.ac.uk/business for further details.

6. 1 bucks.ac.uk/business
studying at Bucks also offers a wide range
of advantages:
• The Big Deal: our exclusive Big Deal package offers
our students free entertainment, free recreational
activities, free events, free competitive sports, free
societies, free additional skills workshops and training,
and paid student reps.
• The Learning Resources Centre: this centre is open
24 hours a day so that you can access the library and
journal collections as well as study spaces, iT and
photocopying resources at a time to suit you.
• The Careers and Employability Service: we have a
dedicated team of careers and employment specialists,
who work in partnership with academic colleagues,
employers and the students’ Union to prepare you for
the world of work and guide your career management.
We offer support during your time with us or a partner
institution, and for up to two years after graduation.
• Industry links: we have impressive links with industry
and professional bodies enhancing the way in which
you gain knowledge and real-life experience.
Wherever possible, we involve people from industry in
your lectures, visits and work-based experiences, so
you’ll develop the most up-to-date skills needed in
the workplace.
• Our facilities: conference facilities, dance and drama
studios, a multi-purpose events hall, gym, human
performance lab, industry-standard production and
simulation suites, a sports and fitness centre, treatment
lab and workshop spaces are all available for you to use
at Bucks New University.
• Ideal location: our High Wycombe and Uxbridge
Campuses are located within easy reach of central
London with convenient road and rail links.
• Accommodation: we have a choice of accommodation
from halls of residence and managed houses to our
student village with its modern en suite rooms.
• The Student Centre: we offer guidance and
information on a range of matters including:
accommodation, finance, disability, enrolment and
registration, iD cards and much more.
• Student life: from societies to sports bars, clubs and
cafes there are loads of reasons for you to get involved
in the students’ Union and many activities where you
will meet some great new friends. you can also learn
new skills and boost your Cv.
• Sporting life: students can participate in a wide range
of sports, exercise and recreational activities for free
(see The Big Deal).
WHY
CHOOSE
BUCKS? We have a great community feel at Bucks; it’s
somewhere we’re sure you’ll feel at home and
will make lots of new friends.

7. bucks.ac.uk/business 2
WHAT
OUR
STUDENTS
SAY
“Just over a month after completing my three
year degree course at Bucks New University,
I landed pretty much my perfect job! I think that
shows how good the course is, and how
practical and current the material studied was.
Kim Button | graduate
BA (Hons) Advertising Management
and Digital Communications
“My time at Bucks gave me a sound understanding
of business, and the specialist subjects have been
important in the development of my career. These
skills will become particularly useful in this next
phase of business growth where we are actively
pursuing global contracts.
Stafford Sumner | graduate
BA (Hons) Business and Marketing Management
“The course covered everything I needed and was
of major relevance to my future career. It also used
case studies and scenarios from the world of
today, which helps you to keep up with moving
trends in the marketplace.
John Saunders | graduate
BA (Hons) Business and Finance
“I found that Bucks presented endless opportunities
for students to gain internships and to experience
the industry they’re going into. It’s up to you to
have the right attitude and passion to grab them.
Once you get your foot in the door, you start
creating your own opportunities through contacts
you’ve made with the help of the lecturers. It’s
these experiences that have led me in the right
direction for a career in digital media.
From pitching in front of the media agency and
their client, I was asked to come back for an
internship in the summer. This was by far the most
valuable experience I’ve gained at Bucks.
Alicia Ray | graduate
BA (Hons) Advertising Management
and Digital Communications
“The MA in Human Resource Management is a
fantastic insight in to current theories and
practices that are carried out in the business
world. It was great to mix with people from all
different Human Resource Management
backgrounds, as this provided the opportunity to
discuss various methods and helped generate
new ideas to carry out in my job.
Gemma Eade | graduate
MA Human Resource Management

8. 3 bucks.ac.uk/business
WHY
STUDY
BUSINESS &
MANAGEMENT
AT BUCKS?
• Clare Business School: business students become
part of the Clare Business School, which provides
access to networking opportunities, business
engagement and unique work experience opportunities
in the business sector, allowing you to develop your CV
whilst completing your studies.
• Employability: our students have the chance to
develop great links to industry through undertaking
internships, live briefs, work placements or project work,
which boost their employability and experience ahead of
graduation. The companies we have worked with
include Clarenco, Initials, Jargon PR, Medico,
Mindshare, Primal, Scannappeal and Simpler PR.
• Academic expertise: our course teams have
extensive UK and international industry experience, both
in the public and private sectors.
• Industry and professional bodies: many of our
business courses are developed and designed in close
consultation with the industry and are accredited by
leading professional bodies including the ACCA and
CIM which is vital for your career progression.
• The Chartered Institute of Marketing (CIM):
CIM is the leading professional body for marketers
worldwide and exists to develop the marketing
profession, maintain professional standards and improve
the skills of marketing practitioners. Bucks New
University is offering three degree courses that are
accredited by CIM as part of their Multi Award Pathway,
which allows exemptions for individual modules.
Bucks marketing graduates who are qualified members
of CIM are highly sought after by potential employers.
• Networking: networking activities are embedded in our
courses and enable you to develop the sorts of skills
employers are looking for.
• Real-life business experience: through various
assessed activities including the Enterprise Festival,
Induction Challenge, Christmas Market and Culture
Exhibition you can gain real-life business experience.
Students also get the chance to work on a range of
corporate events such as open days, taster days,
school liaison activities and conferences.
• Business Speaker Series: we run an excellent
Business Speaker Series providing business students
with a forum where they can talk to business leaders
about current cutting-edge business matters.
Successful business leaders come to Bucks to share
their thoughts on business ventures and the future of
their industries.
• Enterprise opportunities: you can explore your
business ideas and even launch your own enterprise
while studying at Bucks.
• Research: our research is practitioner-focused and
a number of our academics are involved in consultancy
and Knowledge Transfer Partnerships with national and
international organisations. We also run successful PhD
programmes with academic interests in various areas.
Our courses are delivered by a team of
enthusiastic and dedicated specialists,
many of whom have strong industry and
professional backgrounds.
PRINCE2® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. The Swirl logo™ is a Trade Mark of the Office of Government Commerce.

9. bucks.ac.uk/business 4
Our business students are all a part of the Clare
Business School, which provides access to networking
opportunities, business engagement and work experience
in the business sector. The School is supported by
Clarenco, a business group focusing on investments,
enterprise, properties, and business support for local
businesses. Students of the Clare Business School
receive practical and industry-focused education, building
their CV and experience whilst they learn. Whatever your
motivation, if you want to break the mould or grasp new
opportunities, come and be part of a truly unique business
school – the potential is endless.
All students studying business and management
programmes at the University will benefit from the unique
opportunities available through the Clare Business School.
Bring your plans to life with the Clare Business School.
bucks.ac.uk/cbs
CLARE
BUSINESS
SCHOOL
Clare Business School, named
after its patron Mike Clare, is an
exciting initiative, bringing together
a refreshing mix of education,
enterprise, engagement and
communication.
Clare Business School – where
students become professionals.

10. 5 bucks.ac.uk/business
MEET
THE TEAM
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Graeme Lindsay
Head of Department
email: graeme.lindsay@bucks.ac.uk
Alexander Afakordzi
senior Lecturer - Accounting & Finance
email: alexander.afakordzi@bucks.ac.uk
Alan Clarke
Principal Lecturer - Business management
email: alan.clarke@bucks.ac.uk
Dave Clarke
senior Lecturer - Human Resource management
email: dave.clarke@bucks.ac.uk
Helen Cope
senior Lecturer - Human Resource management
email: helen.cope@bucks.ac.uk
Chris Cornes
senior Lecturer - information systems
email: chris.cornes@bucks.ac.uk
Cicely Davey
senior Lecturer - strategic management
email: cicely.davey@bucks.ac.uk
Vic Davies
senior Lecturer - marketing
email: vic.davies@bucks.ac.uk
Greg Dooley
Lecturer - marketing
email: greg.dooley@bucks.ac.uk
John Hathaway
senior Lecturer - Human Resource management
email: john.hathaway@bucks.ac.uk
Ruth Hickmott
senior Lecturer - marketing
email: ruth.hickmott@bucks.ac.uk
Lucia Ingham
senior Lecturer - Business
email: lucia.ingham@bucks.ac.uk
Stephen Millard
senior Lecturer - economics
email: steve.millard@bucks.ac.uk
Mona Mohammadipouri
senior Lecturer - management science and operations
email: mona.mohammadipour@bucks.ac.uk
Gloria Moss
Research Reader
email: gloria.moss@bucks.ac.uk
Bill Nichols
senior Lecturer - marketing
email: bill.nichols@bucks.ac.uk
Christine Parsons
senior Lecturer - marketing
email: chris.parsons@bucks.ac.uk
Martyn Robertson
Principal Lecturer - strategic management
email: martyn.robertson@bucks.ac.uk
Gail Rowntree
senior Lecturer - Human Resource management
email: gail.rowntree@bucks.ac.uk
Linsey Taylor
senior Lecturer - Accounting & Finance
email: linsey.taylor@bucks.ac.uk
Jill Walters
senior Lecturer - Human Resource management
email: jill.walters@bucks.ac.uk
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12. 7 bucks.ac.uk/business
FDA
BUSINESS
MANAGEMENT
Duration:
Two years
UCAS code:
Apply direct to the University
Typical offer:
Applicants are normally over 21 years of age with relevant
work experience and a grade C in GCSE Maths and
English, or equivalent qualifications. You may also be
eligible if you are aged between 18 and 21 with A-levels
(or equivalent) and have an appropriate and supportive
work situation.
Career aspirations:
This course will help develop your career, enable you to
set up and run your own business or secure different
employment utilising your newly acquired skills and talents.
You may also choose to progress to the next level and
‘top-up’ to our BA (Hons) Business Management course
or study one of a number of professional qualifications,
such as CIPD or CIMA.
About the course:
The course is designed to develop your entrepreneurial
capabilities and offers opportunities for you to develop
managerial skills. Additionally, you will acquire a wide
range of skills and competences useful for dealing
competently with real-life, practical problems. The course
will focus on the ability to think critically and will therefore
enable you to analyse and evaluate solutions to complex,
real-life problems.
Programme aims:
The Foundation Degree in Business Management will
enrich your understanding of the theory and practice that
helps explain all aspects of business. A key feature of the
programme is to blend both academic study and skills
development in order to enhance your ability to progress
in your career. In order to enable you to develop a broad
knowledge we offer a range of modules covering general
business management topics.
This course has been designed to enhance your
management skills in multiple sectors and help you to
develop your career in business and management.
The programme has been developed to make it relevant
to work and supportive of part-time work-based students.
Modules:
The modules are:
Year One
• The Role of Marketing a Business
• Understanding the Business Environment
• Finance Management
• Understanding Change
• Learning and Managing an Organisation
• Professional Development
Year Two
• Managing Operations and Projects
• Service Marketing
• Human Resourcing and Reward
• Information Systems
• Small Business Management
• Work-based Project.
Career prospects:
On successful completion of the course you can choose
to continue with your studies on either a full-time or a
part-time basis to gain a full honours degree or
professional qualifications. Many of our students
choose to continue their studies with us at this level.

13. bucks.ac.uk/business 8
BSc (Hons)
ACCoUNTiNG
AND FiNANCe
Duration:
Three years
UCAS code:
NN43
Typical offer:
A typical offer will include GCse maths and english at
grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
Auditor
Financial accountant
Financial analyst
management accountant
management consultant
Trainee accountant
About the course:
The course will give you an excellent grounding in the
principles of finance, accountancy and general business
subjects. in the first year you will learn about the
business environment and people management, as well
as the fundamentals of accounting. These will give you
knowledge of the foundations of business and enable you
to develop your analytical skills.
in the second year the substantial proportion of the
fundamental accounting skills are gained, along with
further people and business management skills.
These more technically advanced studies will build on
the first year and gives you the skills to undertake
business planning.
The final year continues to develop the professional and
consultancy skills expected of an accounting graduate.
This is done through the study of strategy, international
finance, financial reporting and taxation. These are
designed to ensure that you leave Bucks with a wide
range of skills that will impress any employer and enable
you to secure employment.
Programme aims:
successful businesses set smart objectives, and financial
information provides the context for the decisions that
business owners take. every organisation needs accurate
figures in order to trade profitably so the success of
all businesses are inextricably linked to the skills of the
accounting staff that record, analyse and synthesise
financial information.
A career in this area gives a unique insight into the
workings of modern day business and the impact of
finance on the success of ventures. in addition to every
commercial organisation needing skilled financial support,
there are companies that deal in financial products. These
may be investment banks, insurance companies and
financial services companies. Their success is
based on sound understanding of the financial markets
and they employ many graduates with financial and
business degrees.
Modules:
The modules are:
Year One:
• Accounting Systems in Business Organisations
• People and Organisations
• The Business Environment
• Graduate Challenge
• Management Accounting
• Career Viewpoint
Year Two:
• Advanced Management Accounting
• Enterprise Project
• International Auditing
Optional Modules:
• Small Business
• Project Management
• Contemporary Issues in Accounting and Finance
• B2B and Service Marketing
• Business Analytics
• Economic Analysis
• Future Work
Year Three:
• Financial Reporting and Management
• Strategic Management
• UK Taxation
• International Finance
• Business Information Systems.
Career prospects:
many students will go on to study for professional
accountancy qualifications offered by iCAeW, ACCA,
CimA or CiPFA. your degree should enable you to
gain a number of exemptions from their examination
requirements. you may embark upon the professional
qualifications within a firm of accountants and do work
for their clients. This may be in the form of audit work,
insolvency, taxation or consultancy.

14. 9 bucks.ac.uk/business
BA (Hons)
ADveRTisiNG mANAGemeNT
AND DiGiTAL CommUNiCATioNs
Duration:
Three years
UCAS code:
NP53
Typical offer:
A typical offer will include GCse maths and english at
grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
Account handler
Account planner
Digital executive
magazine publishing executive
media buyer
Researcher
About the course:
Advertising in the 21st century relies upon multi-channel
communications. Brands have to embrace many types of
media in order to communicate with their consumers and
other stakeholders. This complexity requires both a depth
of knowledge of all aspects of the advertising process,
and highly effective management skills.
modern advertising agencies are increasingly designed
to deliver integrated solutions both in the Uk and
globally. These skills will also be required in related
organisations, such as media owners and research
consultancies whose work converges with that
produced by advertising agencies.
This very practical course develops your skills in
consultation with the industry and it reflects what the
industry wants from current graduates. it will enable you to
understand all aspects of modern advertising and digital
communications, allowing you to make an effective choice
about your chosen career path in the industry.
Programme aims:
The aims of the programme are to prepare you for a
career in advertising and digital communications through
the development of knowledge, skills and understanding
of essential business and advertising management
principles and practices. you will acquire the knowledge
and analytical abilities you need to tackle professional
or postgraduate study. By linking the modules studied
to the professional standards (Chartered institute of
marketing and the institute of Practitioners in Advertising),
you will achieve a broad grounding in the core marketing
communications areas and activities.
The course aims to develop enterprise and entrepreneurial
skills and offers you opportunities to link your studies
with work experience, internships and study abroad.
your employability will be enhanced through a blend of
academic study and skills development.
Through the course you will develop the confidence and
transferable skills in areas that are sought by employers
such as communications, problem solving, critical thinking,
and professional development, combined with the ability
to successfully use information technology as business
and communications tools.
Modules:
The modules are:
Year One:
• Consumer Psychology
• The Graduate Challenge
• Marketing Communications
• Career Viewpoint
• Business Management
• Marketing
Year Two:
• Consumer Insight
• The Media Business
• Agency Management and Processes
• Campaign Planning
• Digital Marketing
• Measuring Campaign Effectiveness
Year Three:
• Strategic Agency Management
• The Consumer-Brand Relationship
• Advertising and Communications Strategy
• Market Place
• International Marketing Management
Optional Modules:
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
you could begin an agency career in advertising, media
or digital as an account executive, or digital creation and
production. opportunities would also exist in consumer
insight, branding and direct marketing.
This course is included in our mAP agreement with the
Chartered institute of marketing (Cim). Graduates on this
degree who elect to complete a Cim marketing course
through us are exempt from some of the units. Bucks
marketing graduates who are qualified members of Cim
are highly sought after by potential employers.

15. bucks.ac.uk/business 10
BA (Hons)
BUsiNess
AND FiNANCe
Duration:
Three years
UCAS code:
NN13
Typical offer:
A typical offer will include GCse maths and english at
grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
Business manager
Communications manager
Customer service
Financial manager
international business
marketing manager
Retail manager
sport manager
Tourism manager
About the course:
every business needs competent management to ensure
that it can function in today’s economic environment. A
significant element of business success is based on the
financial decisions that are taken. This means that as
well as general business skills, a good understanding of
financial matters is key to organisations with the objectives
of profit-making or providing value to stakeholders
(shareholders, customers, patients or the general public).
Business in the Uk is the driver of economic success and
growth. To ensure the future success of Uk companies,
highly skilled managers are required to provide businesses
with a competitive edge in a global marketplace.
Programme aims:
in the first year the course focuses on the foundations of
business and finance. you will learn about the business
environment, marketing, finance and human resources.
There will be opportunities to get involved with enterprise
Week activities and charity fundraising events as part of
the first year assessment.
in the second year you will build on your business
knowledge and start to develop a more detailed
understanding of how different parts of the business are
managed. you will gain the ability to construct company
accounts and use computers to model financial solutions.
you will develop further skills in people management and
business problem solving.
There will be opportunities for you to explore your own
business ideas and launch your own enterprise. you can
also undertake real work experience using work-based
learning to enhance your understanding and gain credits
towards your degree.
in your final year you will develop your business knowledge
and management skills at a strategic level, looking at
financial management and undertake a major dissertation
or project. you will also have a choice of modules allowing
you to pursue your areas of interest at a higher level.
Modules:
The modules are:
Year One:
• Accounting Systems and Business Organisations
• People and Organisations
• Business Environment
• Graduate Challenge
• Management Accounting
• Career Viewpoint
Year Two:
• Advanced Management Accounting
• Enterprise Project
• Project Management
• Economic Analysis
Optional Modules:
• Small Business
• Contemporary Issues in Accounting and Finance
• B2B and Service Marketing
• The Media Business
• Resourcing and Reward
• Business Analytics
• Future of Work
• Selling and Sales Management
Year Three:
• International Finance
• Strategic Decision Making
• Business Information Systems
Optional Modules:
• UK Taxation
• Financial Reporting and Management
• International Marketing Management
• Strategic Human Resource Management
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
students can undertake roles in management, finance,
customer service, retail, tourism, sport, international
business, communications or marketing.

16. 11 bucks.ac.uk/business
BA (Hons)
BUsiNess AND HUmAN
ResoURCe mANAGemeNT
Duration:
Three years
UCAS code:
NN61
Typical offer:
A typical offer would include GCse maths and english at
Grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
General management
Human resources manager
own business development
About the course:
This course combines a solid grounding in business
studies with the specialist area of Human Resource
management (HRm). The course has been designed in
consultation with industry. A key feature of this programme
is the wide range of options open to you allowing you to
tailor the course to your interests.
managing, developing and monitoring people to perform in
the workplace is key to successful business operations.
Getting people management right in terms of selection,
training, reward and communications can provide an
organisation with real competitive advantage. People are
a unique asset to any organisation and contemporary
Human Resource management is about getting the
balance right. HRm enables people to reach their full
potential and, at the same time work in a co-operative and
productive way.
Programme aims:
The first year focuses on a broad range of business related
topics including the business environment, marketing and
finance as well as HRm to provide you with a firm basis
from which to progress your studies.
in the second year you will build on your business
knowledge and start to gain a more detailed
understanding of how different parts of the business
are managed. you will develop further skills in people
management and business problem-solving.
There are a range of modules that you can choose from
in the second year, enabling you to map your interests
to the programme of study. you can undertake work
experience, using work-based learning to gain credits
towards your degree and there will be opportunities for
you to explore your own business ideas and to launch
your own enterprise.
in the final year you will further enhance your business
and HRm knowledge at a strategic level and pursue an in
depth piece of research for your dissertation topic. We
can also offer you the unique opportunity to pair up with
an industry practitioner to help and support you with
your research.
Modules:
The modules are:
Year One:
• Marketing
• People and Organisations
• Business Environment
• Financial Decision Making
• Graduate Challenge
• Career Viewpoint
Year Two:
• Operations and Project Management
• Enterprise Project
• Business Analytics
• Economic Analysis
Optional Modules:
• Resourcing and Rewards
• B2B and Service Marketing
• Small Business
• Selling and Sales Management
• Future of Work
• Cross Cultural Management
Year Three:
• Strategic Decision Making
• Business Information Systems
• Strategic Human Resource Management
• Managing Innovation in Business
Optional Modules:
• Enterprise and New Business
• International Strategy and Organisations
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
many of our students progress onto further study to gain
relevant professional qualifications once their career route
is established. you can benefit from the postgraduate
courses offered within the Faculty, in particular our
mA in Human Resource management (see page 20)
which provides the knowledge required for professional
membership of the Chartered institute of Personnel and
Development (CiPD), as well as our master of Business
Administration (mBA).

17. bucks.ac.uk/business 12
BA (Hons)
BUSINESS
AND MARKETING
Duration:
Three years
UCAS code:
NN15
Typical offer:
A typical offer would include GCSE Maths and English at
Grade C or above and a UCAS Tariff score of 200-240.
Career aspirations:
Brand manager
Business manager
Marketing manager
Marketing research
Sales and direct marketing
About the course:
Business and Marketing is concerned with the contribution
that marketing, as a managerial function, makes to
business organisations. The course focuses on customers
as central to business and marketing strategy. The skills
and knowledge that students obtain will benefit their
employability and career opportunities within the marketing
sector; whether in a marketing department
of a business or with service providers such as
advertising agencies, market research companies, or
brand consultancies.
In addition the opportunities are not limited to traditional
for-profit businesses but are also relevant to non-profit
organisations that require market based solutions such as
branding, fundraising, and marketing communication.
The purpose of marketing is to create value for customers,
by identifying, anticipating and satisfying their needs.
Understanding buyer behaviour is at the heart of
marketing and informs important decisions about
segmenting and targeting customers, offering the
products and services that the company needs to provide,
and the pricing, distribution and communications that will
help build successful brands.
Programme aims:
In the first year, the course explores the foundations of
marketing and business. There will be opportunities to
get involved with Enterprise Week activities and charity
fundraising events as part of the first year assessment.
In the second year you will build on your business
knowledge and start to develop a more detailed
understanding of how different parts of the business are
managed. You can explore your own business ideas
and launch your own enterprise. You will increase your
understanding of how brands are built and managed,
and find out more about the different communications
methods which can support this. Where possible,
assessments will be based on ‘live-client briefs’ supplied
by client companies or agencies.
In your final year you will develop your business knowledge
and marketing skills at a more strategic level, to prepare
you for entering the professional environment. You will also
develop a business or marketing related dissertation on a
topic of your own choice.
This honours degree has been developed in consultation
with industry, and is delivered by a teaching team with
extensive industry and agency experience in business,
marketing and advertising. Academic interests of the
teaching team include consumer behaviour, e-commerce,
social networking and strategic human resource
management. We have close links with the Chartered
Institute of Marketing (CIM) and specific units of this
degree are aligned with key modules of their
professional courses.
Modules:
The modules are:
Year One:
• Consumer Psychology
• The Graduate Challenge
• Marketing Communications
• Career Viewpoint
• Business Management
• Marketing
Year Two:
• Project Management
• B2B and Service Marketing
• Enterprise Project
• Digital Marketing
Optional Modules:
• Business Analytics
• Economic Analysis
• Future of Work
• Selling and Sales Management
Year Three:
• Strategic Decision Making
• The Consumer-Brand Relationship
• Business Information Systems
• Market Place
• International Marketing Management
Optional Modules:
• Dissertation
• Consultancy Project
• Negotiated Workplace Learning.
Career prospects:
Students can undertake roles in management, finance,
customer service, retail, tourism, sport, international
business, or focus on their marketing specialism.

18. 13 bucks.ac.uk/business
BA (Hons)
BUsiNess
mANAGemeNT
Duration:
Three years
UCAS code:
N202
Typical offer:
A typical offer would include GCse maths and english at
Grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
Developing your own business
General manager
Postgraduate study
About the course:
This course is ideal for students interested in developing
business knowledge and management skills in any
industry. if you want a choice of subjects and opportunities
for work experience, to study abroad or ‘fine-tune’ your
enterprise skills this is the course for you.
our lecturers have extensive industry and academic
experience enabling you to integrate theory with practice.
The ‘real world’ approach of the degree helps to develop
the confidence and social skills needed to enhance
your career.
The programme includes a negotiated work based
learning module as an alternative to the dissertation or
consultancy project. This gives you the opportunity to
take advantage of placement, internship or part-time
employment opportunities and to gain academic credits
from the experience.
Programme aims:
All students will gain an in-depth knowledge and
understanding of the core functions of business and
management and the intellectual skills necessary to
contribute to effective business practice and problem
solving. A key feature of the programme is to blend
both academic study and skills development in order to
enhance your employability. you will be offered a wide
range of options in the second and third years enabling
you to develop broad knowledge in a specific area. There
is particular emphasis on applying knowledge developed
in real-life situations through case studies or actually
working in an organisation.
The course aims to develop your entrepreneurial skills and
offer you the opportunity to link your studies with work
experience, internships and study abroad.
Modules:
The modules are:
Year One:
• Marketing
• People and Organisations
• Business Environment
• Financial Decision Making
• Graduate Challenge
• Career Viewpoint
Year Two:
• Operations and Project Management
• Enterprise Project
• Business Analytics
• Economic Analysis
Optional Modules:
• Resourcing and Reward
• Contemporary Issues in Accounting and Finance
• B2B and Service Marketing
• The Media Business
• Small Business
• Cross Cultural Management
Year Three:
• Enterprise and New Business
• Strategic Decision Making
• Business Information Systems
• Managing Innovation in Business
Optional Modules:
• UK Taxation
• Financial Reporting and Management
• International Marketing Management
• Strategic Human Resources Management
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
on completion of this programme, you will be able to
progress to a range of opportunities and careers in
general management or develop your own business. This
programme provides a broad background in the area of
business management offering the opportunity to focus
on a particular area for postgraduate study. overall,
this flexible programme will allow you to prepare for a
professional role that suits your skills and interests.

19. bucks.ac.uk/business 14
BA (Hons)
BUSINESS
MANAGEMENT (TOP-UP)
Duration:
One year, part-time
UCAS code:
N211
Typical offer:
A typical offer will include GCSE Maths and English at
Grade C or above and any of the following: a foundation
degree in Business Management, HND/HNC in Business
(ideally with a merit profile) or equivalent qualifications.
Career aspirations:
Developing your own business
General manager
Postgraduate study
About the course:
The course has been specifically designed as a
direct progression for students who already have a
foundation degree in Business Management, HND/
HNC in Business or equivalent qualifications. It has been
created in consultation with industry and the content
carefully selected to enhance the business management
knowledge and skills that you already have, as well as add
new dimensions to your studies.
The one year programme will draw together your
experience and knowledge from your previous studies to
examine the management and strategic issues involved in
business. Created in consultation with industry, this course
will help enhance your business management knowledge
and skills, add new dimensions to your studies, and
enable you to get the best out of your resources.
Programme aims:
Business Management is all about running an organisation
to get the best out of all the resources available for
the benefit of customers, employees, stakeholders,
shareholders, and society at large. Successful businesses
and their managers are the main drivers of Britain’s
economic growth and development. Highly skilled
managers are needed to help the UK to expand and
compete in the future. Students wishing to work in any
aspect of a commercial enterprise need to have an
understanding of business management.
Graduates of our honours degree in Business
Management have benefited from their studies through
developing their career with their current employer,
setting up and running their own business or securing
employment utilising their newly acquired skills and talents.
The course also opens up opportunities for graduates to
pursue a career in a general people management role.
Modules:
The modules are:
• Strategic Management
• Strategic Human Resource Management
• Global Marketing Management
Optional Modules:
• Innovation Quality and the Internet Dissertation.
Career prospects:
Many of our students progress onto further study to gain
relevant professional qualifications once their career route
is established. You can benefit from the postgraduate
courses offered within the Faculty, in particular our
MA in Human Resource Management (see page 20)
which provides the knowledge required for professional
membership of the Chartered Institute of Personnel and
Development (CIPD), as well as our Master of Business
Administration (MBA).

20. 15 bucks.ac.uk/business
BA (Hons)
iNTeRNATioNAL
BUsiNess
Duration:
Three years
UCAS code:
N201
Typical offer:
A typical offer would include GCse maths and english at
Grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
Accounting and finance
Business manager
Project manager
About the course:
The increasing globalisation of the world of work requires
graduates with knowledge and skills of international
business to enable them to operate in diverse contexts
and with people from different cultures.
if you aim to work for an international organisation at home
or abroad, our course offers you the opportunity to study
a wide range of modules to develop your academic and
professional interests thus preparing you for a successful
career in international business and management.
Programme aims:
The first year modules encompass a wide range of
areas related to the modern business in context, human
and business resources, and a good understanding of
marketing operations.
in the second year the emphasis is on the international
and foreign environment, covering themes such as cross-
cultural management in a global context. This year will be
very exciting because you will spend most of the spring
term at one of our partner institutions abroad.
international Business degree students are required to
experience a few weeks living and studying in either
Austria, Belgium, France, Germany, italy, Holland
or sweden as part of the new erasmus+ exchange
programme. Bucks business students can also spend
a semester studying at our partner institution in
western UsA.
The third year will focus on globalisation,
internationalisation and the strategic management of
organisations. The final year dissertation will add to the
international dimension and employability of this degree
programme. During the third year of study you will develop
a knowledge and understanding of how international
business organisations function; an ability to analyse
the strategic choices available to businesses; and an
appreciation of how managerial decisions are taken in their
economic and cultural context.
As well as academic knowledge, you will acquire a
range of personal and interpersonal skills, including
communicating effectively and persuasively, taking
initiative, time management and working in teams.
Teaching is a combination of tutor and student-led
inputs, workshops, self-study and directed research and
investigation. you will be expected to work individually
and in groups. Throughout your study you are
encouraged to develop academic and personal skills
which enable you to successfully enter a career in
international business organisations.
Modules:
The modules are:
Year One:
• People and Organisations
• Marketing
• Business Environment
• Financial Decision Making
• Graduate Challenge
• Career Viewpoint
Year Two:
• Enterprise Project
• Cross Cultural Management
Optional Modules:
• Small Business
• Project Management
• Contemporary Issues in Accounting and Finance
• Resourcing and Rewards
Year Three:
• Strategic Decision Making
• Business Information Systems
• Managing Innovation in Business
• International Strategy and Organisations
Optional Modules:
• International Finance
• International Marketing Management
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
The international Business programme equips you to
start a career in international business organisations, to
undertake further study in business related disciplines or
to start your own business enterprise.

21. bucks.ac.uk/business 16

22. 17 bucks.ac.uk/business
BA (Hons)
mARkeTiNG
Duration:
Three years
UCAS code:
N502
Typical offer:
A typical offer would include GCse maths and english at
Grade C or above and a UCAs Tariff score of 200-240.
Career aspirations:
Brand manager
Direct marketer
marketing consultant
market researcher
sales executive
About the course:
This practical honours degree has been designed
for those wishing to pursue a career in the sales and
marketing functional areas of companies operating in
business to consumer (B2C) or business to business
(B2B) markets, domestically or internationally. you will
learn through a combination of selling and negotiation
exercises, ‘live’ research projects for real business clients
and formal presentations.
our lecturers have extensive industry and academic
experience enabling you to integrate theory with practice.
The ‘real world’ approach of the degree helps to develop
the confidence and social skills needed to equip you for a
career in marketing and related functional areas.
The programme includes a negotiated work based
learning module as an alternative to the dissertation or
consultancy project. This gives you the opportunity to
take advantage of placement, internship or part-time
employment opportunities and to gain academic credits
from the experience.
Programme aims:
The main aims of the programme are to prepare you
for a career in marketing through the development of
knowledge, skills and understanding of essential business
and marketing management principles and practices. The
programme will develop your confidence and transferable
skills in areas that are sought by employers such as
communications, problem solving, critical thinking and
professional development. By linking the modules studied
to the professional body standards you will achieve a
broad grounding in the core marketing areas and activities.
The course has been formally accredited by the Chartered
institute of marketing (Cim) which means that graduates
will receive exemptions on a number of modules across
their professional courses. The degree also aims to
develop your entrepreneurial skills and offer you the
opportunity to link your studies with work experience,
internships and study abroad.
Modules:
The modules are:
Year One:
• Consumer Psychology
• Graduate Challenge
• Marketing Communications
• Career Viewpoint
• Business Management
• Marketing
Year Two:
• B2B and Service Marketing
• Selling and Sales Management
• Digital Marketing
• Enterprise Project
Optional Modules:
• Consumer Insight
• Business Analytics
• Measuring Campaign Effectiveness
Year Three:
• Strategic Decision Making
• The Consumer-brand Relationship
• Market Place
• International Marketing Management
Optional Modules:
• Managing Innovation and Business
• Business Information Systems
• Corporate Communications and
Reputation management
• Advertising and Communications Strategy
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
This honours degree equips graduates for a career in
marketing and related areas, such as brand management,
marketing research, sales, and direct marketing. Past
graduates in marketing have developed careers in digital
and media agencies, as well as with various organisations
in the manufacturing and service industry. This degree
provides opportunities for you to develop skills in
problem-solving, research and communication so other
avenues can be followed post graduation. Careers
have included management roles in the public sector
and teaching.

23. bucks.ac.uk/business 18
BA (Hons)
PUBLIC RELATIONS AND
MARKETING COMMUNICATIONS
Duration:
Three years
UCAS code:
PN25
Typical offer:
A typical offer would include GCSE Maths and English at
Grade C or above and a UCAS Tariff score of 200-240.
Career aspirations:
Communications executive/manager
Corporate hospitality
Event management
Internal communications
Media relations
PR executive
PR manager
About the course:
Corporate public relations (PR) is recognised as the
cornerstone of effective communications in modern
businesses. Companies use their communications teams
to manage the channels between their stakeholders; to
support their marketing activities through protecting their
reputation and enriching their brand effectiveness.
Across the public relations sphere those graduates who
have a track record that includes all aspects of marketing
communications are highly valued and most likely to reach
their career potential.
This course is designed as a broad introduction to the
public relations industry that is now recognised as an
accepted function of modern business performance. Since
it was launched in 2007 the course has rapidly established
a reputation among both students and employers for
its highly practical, hit-the-ground-running style. By its
fouth year of operation over 80 per cent of students had
secured a first or 2:1 with 26 per cent landing a first and
90 per cent were in a full-time job or postgraduate study
by the end of September that year.
The course has been awarded practitioner recognition
by The Chartered Institute of Public Relations (CIPR) and
the Public Relations Consultants Association (PRCA).
Programme aims:
You are introduced to:
• the fundamentals of business
• the core role of marketing in creating and retaining
customers profitably;
• the A-Z of marketing communications
• the social psychology of consumer behaviour.
In the second year you are encouraged to hone and
apply the varied skills that go into creating a specialist
communicator. These include the classic PR skill-set from
media outreach and copywriting to project management,
complementary digital expertise and the business
problem-solving life-skills of research, ideal for today’s
evidence-based management process.
You will round off three years with a high-level
understanding of marketing, brand (or reputation - the
essence of contemporary PR) and PR itself - all rolled
into the development of a PR-related dissertation.
Modules:
The modules are:
Year One:
• The Consumer Psychology
• Graduate Challenge
• Marketing Communications
• Career Viewpoint
• Business Management
• Marketing
Year Two:
• The Media Business
• Media Outreach and Content Creation
• Project, Event and Client Management
• Digital Marketing
• Measuring Campaign Effectiveness
Year Three:
• PR Campaign Management
• The Consumer-Brand Relationship
• Corporate Communications and
Reputation Management
• Market Place
• International Marketing Management
Optional Modules:
• Dissertation
• Consultancy Project
• Negotiated Work-based Learning.
Career prospects:
This course is included in our MAP agreement with the
Chartered Institute of Marketing (CIM). Graduates on this
degree who elect to complete a CIM marketing course
through us are exempt from some of the units. Bucks
marketing graduates who are qualified members of CIM
are highly sought after by potential employers.

24. 19 bucks.ac.uk/business
PGDip
BUsiNess
mANAGemeNT
Duration:
one year
Study mode:
Full-time
Application:
Apply direct to the University
Typical offer:
Applicants should hold an honours degree (or equivalent)
or a mixture of appropriate academic qualifications and
professional experience. All applicants are invited to attend
an interview.
For information on our international english entry
requirements, please visit: bucks.ac.uk/international.
About the course:
The main aim of this programme is to enable you to
perform effectively at middle management level and aspire
to senior management positions, by using enhanced
practical knowledge and reasoning ability based on the
concepts and theoretical frameworks that you will use
within the course.
Gaining this award will give you international recognition
for your academic achievements, making this a
qualification that can help you progress in your career and
open doors both in the Uk and abroad.
many students who join the programme come from a
diverse cultural background and from a wide range of
different nationalities; this further enhances the intercultural
exchanges and teamwork.
The tutors have a range of professional accreditations,
actively keep their skills and knowledge current and deliver
the programme using a variety of teaching styles.
our tutors also have a long-standing professional
experience and an excellent research record. many of
them have taught and worked abroad, adding to the
international dimension of the programme.
We also include a range of specialist guest lectures so you
have access to current thinking and practices as well as
providing the possibilities to take on practical assignments,
live briefs and entrepreneurial work.
This is the start of the mBA programme.
Programme aims:
on this programme, you will develop a rich understanding
of the theory and practice that underpin leadership
through strategic management.
The programme is structured to provide a strategic
perspective on business and management and it is also
designed to help you establish some autonomy over the
content of the programme.
you will benefit from variety on all our business
programmes; the colleagues that you will meet will come
from a range of backgrounds and you will be able to share
your experiences and knowledge with each other.
Modules:
The modules are:
Core Modules:
• International Financial Management
• International Marketing
• Management Science and Systems
• Personal Development and Consultancy Skills
• Human Resource Management or international
management and Change
• Operations and Process Management or international
Logistics and operations Performance
• Markets and Strategy or international Trade
and Competition
Optional Modules (one from the following,
subject to availability):
• Leading, Managing and Developing People
• Organisation Design and Development
• Learning and Talent Development
• Foreign Exchange Strategy
• Consumer Behaviour and Culture
• Project Management
• Digital Marketing Communications
• Supply Chain Forecasting and Planning
• Performance Management
• Profi ting from Diversity
• Organisational Psychology
• Overseas industry visit.
Career prospects:
This course will prepare you for a senior management
career through the development of enhanced personal
and interpersonal skills and, in particular an
understanding of what it takes to be an effective
leader and skills in facilitating change in organisation
and business development.
you will develop a strategic, integrated and holistic
perspective on organisations and management through
a study of management at an individual, group and
organisational level as well as a functional, process and
strategic level.
We pride ourselves on focusing on your professional
development, confidence building and growth and always
provide this with a personal approach.
Upon successful completion of this programme you can
go on to the second stage of our mBA programme to gain
your full mBA.

25. bucks.ac.uk/business 20
MA
HUMAN RESOURCE
MANAGEMENT
Duration:
One year or two years
Study mode:
Full-time or part-time
Application:
Apply direct to the University
Typical offer:
Applicants must hold an honours degree (or equivalent)
but alternatively a CIPD Intermediate qualification and
experience in HR would be appropriate.
Applicants will normally be interviewed before acceptance
onto any routes of this programme.
For information on our international English entry
requirements, please visit: bucks.ac.uk/international.
About the course:
If you’re looking to progress within the field of Human
Resources (HR), this course will help you to become an
astute and proficient HR practitioner.
Accredited by the Chartered Institute of Personnel
and Development (CIPD), our MA in Human Resource
Management will develop your knowledge, skills and
competence in human resource management.
Led by highly dedicated specialists with advanced
professional experience and active research profiles, this
programme allows you to choose the area to specialise in
and tailor the programme to suit you.
This programme is designed for professionals who have
an organisational responsibility for human resources at an
operational, tactical or strategic level and are looking for
professional and career development.
Programme aims:
This programme is designed to provide an overall strategic
perspective on human resource management and is
structured to offer you the opportunity to select areas
of specialism.
Through detailed study of business and human resource
management, it offers a balance between the relevant
academic concepts, theoretical frameworks and academic
knowledge and practical skills.
This programme provides the knowledge required for a
professional level of CIPD membership.
Modules:
The modules are:
Core Modules:
• Leading, Managing and Developing People
• Performance Management
• Human Resource Management in Context
• Developing Skills for Effective Use of Information
• Essential Human Resource Management
• Dissertation/Research Report
Optional Modules:
• Employment Law
• Organisation, Design and Development
• Learning and Talent Development
• Profiting from Diversity
• Organisational Psychology.
Career prospects:
Whatever your desired career direction, we can help boost
your CV and enhance your professional development.
This course could help you progress in your career and
become, for example, an employee relations specialist,
external recruitment consultant, HR adviser, HR business
partner, HR manager/director, in-house trainer, learning
and development manager, or a reward analyst.

26. 21 bucks.ac.uk/business
MA
LeADeRsHiP
AND mANAGemeNT
Duration:
26 months, including six, two day intensive workshops
at missenden Abbey Conference Centre
Study mode:
Part-time
Application:
Apply direct to the University
Typical offer:
Given the distinctive nature of this programme, it is
not suitable for those seeking a content-based and
conventionally taught approach. A first degree is
preferable, however, we will interview you to assess
your suitability for the programme and answer any
queries you may have.
About the course:
This programme has a well-established record of success,
catering for participants from the public, private and
voluntary sector.
you will benefit from a distinctive blend of interactive
workshops and action learning. you will also complete
work-based assignments, tailoring the programme to suit
your goals.
Action learning is central to this programme, and will be
key in helping you define your own learning agenda within
the context of the programme.
you will be assigned to an action learning set, a small
group of students, and will then meet regularly
between workshops.
At the meetings, each participant outlines a real
work-based issue and, following discussion, identifies
points of action to resolve the problem, prior to when
you next meet.
Whilst you are required to take charge of your study and
learning, we pride ourselves on the support we give to
you face-to-face and electronically using our virtual
learning environment.
Programme aims:
This programme requires individuals with drive,
enthusiasm and a willingness to take on challenges. you
will also need to be a self-starter, ambitious to succeed
and willing to assume responsibility in terms of identifying
and negotiating the focus for your studies.
Modules:
The modules are:
Stage One – Postgraduate Diploma
in the first year there are four modules, each with their
own assignment.
The modules are:
• Managing Resources
• Leading Teams
• Strategic Leadership
• Leading Change.
To progress to year two, you must pass all of
the assignments.
Stage Two – MA
At the master’s stage you are required to complete
either a major project, which is an extensive work-based
intervention, or a conventional dissertation, of up to
15,000 words, or equivalent.
This requires you to identify a significant issue, which
is then examined, drawing on relevant theory in order
to propose a solution, recommendations for action, or
conclusions.
Career prospects:
This programme is designed for those currently in a
role involving some responsibility for leadership
and/or management, who wish to develop their own
understanding, effectiveness and potential as leaders
and managers and take their career to the next level.

27. bucks.ac.uk/business 22

28. 23 bucks.ac.uk/business
MBA
iNTeRNATioNAL
Duration:
15 months
Study mode:
Full-time
Application:
Apply direct to the University
Typical offer:
Applicants for the programme should have a good
honours degree. Relevant work experience is desirable.
For information on our international english entry
requirements, please visit: bucks.ac.uk/international.
About the course:
our international mBA is an exciting and challenging
programme for aspiring leaders with a global mindset,
wishing to successfully operate in diverse situations and
work in an international setting.
our mBA is designed to help you meet the challenges
facing managers in the global business environment. it will
develop your critical and strategic thinking and equip you
with the necessary tools for solving problems.
Academics and practitioners with an international
perspective teach this programme, enabling them
to equip you with the necessary skills to lead across
global boundaries.
As an mBA student, you will network with managers from
a wide-range of businesses and cultural backgrounds. you
will also benefit from business simulation games, group
discussions and various team activities.
We distinguish ourselves from other mBAs by offering
the following opportunities to our most ambitious mBA
students: work on international business research
projects, develop business start-up ideas or continue
onto a PhD.
Programme aims:
The programme enables you to develop a strategic,
integrated and holistic perspective of organisations.
you will study management at an individual, group and
organisational level as well as at a functional, process and
strategic level.
The course will prepare you for a senior management
career through the development of enhanced personal
and interpersonal skills. in particular, you will understand
what it takes to be an effective leader, gain skills in
business development as well as how to facilitate change
successfully in organisations.
Modules:
The modules are:
Core Modules:
• International Financial Management
• International Marketing
• International Strategy and Organisations
• Personal Development and Consultancy Skills
• International Logistics and Operations Performance
• Management Science and Systems
• International Trade and Competition
• Dissertation or Consultancy Project
Optional Modules:
• Foreign Exchange Strategy
• Project Management
• Organisation Design and Development
• International Management and Change
• Consumer Behaviour and Culture.
Career prospects:
on successful conclusion of the course, you will hold the
award of master of Business Administration (mBA). This
is the most widely recognised international management
qualification, and qualifies you for exemptions from certain
professional examinations. it also allows for entry to further
postgraduate studies, including PhD programmes, as well
as for academic and professional work.

29. bucks.ac.uk/business 24

30. 25 bucks.ac.uk/business
MBA
oNLiNe
eXeCUTive
Duration:
27 months
Study mode:
Distance learning
Application:
Apply direct to the University
Typical offer:
Applicants should have a minimum of three
years’ appropriate, professional, managerial
or supervisory experience.
For information on our international english entry
requirements, please visit: bucks.ac.uk/international.
About the course:
on our online executive mBA, you will develop your
knowledge, understanding and management skills in ways
that relate directly to your own needs and circumstances.
This course is ideal for first-line managers, or those
expecting to achieve comparative positions in the near
future, who wish to develop their managerial skills.
it will prepare you for a senior management career by
increasing your skills in business development, leadership
and facilitating change in organisations. you will also
develop your critical and strategic thinking as well as your
problem solving abilities.
our mBA can be studied online, allowing you to fit in
your studies around your personal and professional
commitments and study at times that suit you.
We ensure that although you are studying online, it
does not mean that you are on your own. you are fully
supported throughout the programme. it also allows you
to benefit from studying with a university, without having to
actually attend the University.
The learning materials can all be accessed online and
you will benefit from a variety of learning materials such
as handbooks and online presentations, guided reading
such as text books, e-books, journal articles, as well as
podcasts and vodcasts.
you will also participate in online discussions as well as
individual tutorials, either by skype, telephone, email or
face to face if necessary.
Programme aims:
This practical management programme covers the issues
that are central to management, with people very much
the focus.
you will study management at an individual, group and
organisational level as well as at a functional, process and
strategic level.
it will help you meet the challenges facing managers
in today’s global business environment, developing
your interpersonal skills, understanding of people in
organisations as well as gaining a strategic, integrated and
holistic perspective of organisations.
Modules:
The modules are:
Stage One:
• Human Resource Management
• International Marketing Management
• International Logistics and Operations
• International Financial Management
Stage Two:
• International Management and Change
• Management Science and Systems
• Markets and Strategy
• Personal Development and Consultancy Skills.
This stage culminates with a dissertation.
Career prospects:
on successful completion of the course, you will hold the
award of master of Business Administration (mBA) that
qualifies you for exemptions from certain professional
examinations and can also allow entry to further
postgraduate studies, including PhD programmes.

31. bucks.ac.uk/business 26

32. 27 bucks.ac.uk/business
Undergraduate applications
Entry requirements
If you’re at school or college, you need to talk to your
careers office about the UCAS Tariff. Our course
information details the typical offer we make for your
preferred course. Depending on your circumstances,
however, you may be made an offer that’s higher or lower
than this typical offer.
For the most up-to-date entry criteria, please visit our
UCAS entry profiles at ucas.com. For course information
visit bucks.ac.uk/courses.
How to apply
For full-time undergraduate courses, you need to apply
through UCAS (the Universities and Colleges Admissions
Service). You’ll find full instructions at ucas.com. When
you fill in your UCAS form, make sure you quote our UCAS
institution name and code: BUCKS B94.
What happens after I apply?
You’ll be sent a postcard to acknowledge receipt of your
application. This will also contain contact details, just in
case you need to get in touch. Next, we’ll screen your
application to make sure it’s fully completed and that you
meet the entry requirements.
If we need any further information, we’ll email you with
details of everything we need to fully process your
application. Once we have all the required information,
we’ll make a decision on your application, which will be
shown on UCAS Track. You can log in with your details on
ucas.com/track.
For further information:
Call 0800 0565 660
Email admissions@bucks.ac.uk
Visit bucks.ac.uk/apply
Postgraduate applications
Entry requirements
You can find the entry requirements for each programme
on the course pages of our website. We encourage
applications from those with work experience and this can
be taken into consideration if academic qualifications do
not meet our normal entry requirements.
For the most up-to-date entry criteria, and course
information, visit bucks.ac.uk/postgraduatecourses
or come along to our postgraduate open evening.
How to apply
You can apply directly to Bucks by completing a direct
application form and following the guidance notes on how
to apply.
You can download the application form and guidance
notes from the postgraduate applicants page or the
international applicants page at bucks.ac.uk/apply, or
you can contact the team to request a copy by emailing
advice@bucks.ac.uk.
In order for us to process your application efficiently
please attach all supporting documents and complete the
application form in full.
What happens after I apply?
Once we have received and processed your completed
application, you will receive a reply with the outcome of
your application and any further details needed.
For further information:
Call 0800 0565 660
Email advice@bucks.ac.uk
Visit bucks.ac.uk/postgraduate
HOW
TO APPLY

33. bucks.ac.uk/business 28
Research applications
Entry requirements
All applicants need to hold a good first degree (2:1 or
above) and usually a master’s degree. We encourage
applications from those with significant professional/
practice experience; this can be taken into account if
academic qualifications do not meet the normal entry
requirements. Both academic qualifications and/or
experience should be within a field related to the project
proposal. Please visit our website for further information
on additional requirements for international students.
our research degrees are awarded by Coventry
University. Any offer will be subject to acceptance
by Coventry University of your application for
registration. We will explore this for you as part of
the application process.
All applications to research programmes should be
made directly to the University using our research
application form.
For further information:
Call +44 (0)1494 522 141
email researchunit@bucks.ac.uk
visit bucks.ac.uk/research
International students
if you are an international student please feel free to
contact us by emailing int@bucks.ac.uk or calling
+44 (0)1494 605 259. Alternatively, visit
bucks.ac.uk/international for more information.

34. 29 bucks.ac.uk/business
FIND US
Edinburgh
Inverness
Newcastle
York
Lake District
London
Oxford
High Wycombe
Manchester
Burnley
Hull
Birmingham
Liverpool
Uxbridge
Norwich
Cardiff
Norwich
Milton
Keynes
Aylesbury
Luton
Reading
St Albans
Watford
London
Oxford
Windsor
London
Heathrow
Airport
Guildford
Uxbridge
High
WycombeM40
M1
A5
A41
A34
A33
A10
A12
A40
A30
A31
A1(M)
M25
M25
M4
Both of our campuses
are close to train or tube
stations, allowing easy
access into London. For
those looking to go even
further afield, Heathrow
Airport is also close by.
For full travel information visit:
bucks.ac.uk/travel.
High Wycombe Campus
Queen Alexandra Road, High Wycombe,
Buckinghamshire HP11 2JZ
By rail
Chiltern Railways from marylebone to High Wycombe.
The Campus is approximately five minutes’ walk, and
a quarter of a mile from the station.
By bus
The Campus is approximately five minutes’ walk from
the bus station.

35. bucks.ac.uk/business 30
Our open days are a great way to check out our facilities,
meet other students, and talk to tutors about your chosen
course. You’ll get a real insight into life at Bucks and find
out why it’s the right place for you.
Our open days are open to everyone and are a great
opportunity to sample the Bucks experience. You can
attend presentations on the application process, how to
finance your education, and the University experience in
general. We will also answer all your remaining questions
at our support service information fair. Campus tours will
be available during the day, so you can find out more
about our libraries, computer suites, music studios and
fitness centre.
Places are limited so you are advised to book early.
To reserve a place on an open day, you can book online at
bucks.ac.uk/opendays or call freephone 0800 0565 660.
Light refreshments are provided at all the open days, so
please inform us of any special requirements prior to
the event.
Open days begin promptly, and arriving late may mean that
you miss tours and presentations. You’ll find maps and full
directions at bucks.ac.uk/travel.
If you are unsure which campus your course is located at,
please call us on 0800 0565 660.
OUR
OPEN DAYS

36. We will consider any requests
for accessible formats that may
be required.
This publication was produced by
Buckinghamshire New University in
February 2014, and is accurate at the time
of going to press. We reserve the right to
amend information within this publication
without prior notice.
Designed and produced by
JubileeGreenwood Press Ltd.
jubileegreenwood.co.uk
© Buckinghamshire New University 2014
Department of Business & Management
High Wycombe Campus
Queen Alexandra Road
High Wycombe
Buckinghamshire
HP11 2JZ
Telephone: 0800 0565 660
Fax: 01494 524 392
International: +44 1494 605 259
Email: advice@bucks.ac.uk
@bucksnewuni
bucks.ac.uk/facebook
bucks.ac.uk/linkedin
youtube.com/bucksnewuniversity
bucks.ac.uk