HDFC bank Short Introduction

1. Banking And Insurance
(Service Sector)
Group Project

2. S.No Topic Page no
1 Profile 3
2 Business Strategy 4
3 Quality Policy 5
4 Dimensions 6
5 Network 7
6 Back office Operations 8
7 Products 9
8 Targeting Strategy 10
9 SWOT Analysis 11
10 Thank you 12

3. Profile
HDFC Bank was incorporated in August
1994. As of December 31, 2015, the Bank
had a nationwide distribution network
of 4,281 branches and11,843 ATM's
in 2,505 cities/towns.

4.  Increasing Market Share in India’s Expanding
Banking.
 Delivering high quality Customer Services.
 Maintains current high Standards for asset
quality through discipline credit Risk
Management.
 Develop innovation product and services that
attract targeted Customer.

6.  The most popular dimensions of service quality.(RATER)
R-Reliability
A-Assurance
T-Tangible
E-Empathy
R-Resposibility

7. •All Branches are OLRT Connected761
•ATM’s in country
1997
•Cities in India
327
•Branches in Middle East16
•In Africa6

8. • Ascertaining your investor profile and
understanding your risk tolerance is a significant
step before investing. Financial planning needs
to be undertaken according to each individual's
financial goals.
Profiling
•Asset allocation is the strategy used to
determine the proportion of investments
made in each asset class that solely depends
on the risk appetite of an individual.
Asset
Allocation
•Portfolios are monitored on a continuous
basis to evaluate their suitability in light of
market dynamics.
Portfolio
Analysis
•The portfolio is tracked on an ongoing basis
to monitor returns, cash flows and asset
allocation. We evaluate performance
through an ongoing monitoring system of
controls.
Portfolio
Review

9. Travelers cheque
Credit Card
Home Loan
Personal Loan
Foregin Current Cash
Foregin Currency Demand Drafts
Cheque Deposite
Remittance
Trade Service
Mutual Funds
Insurance

10. This market target
the Industries And
fulfill there
financial needs
This Segment is
targeted
on long term need
of the individual as
well as of Industries.
This segment is
for retail
investors
and provides
them
short term
financial credit
For their
personal,
house hold needs

11. Strengths
• Support of various promoters.
• High level of service
• Knowledge of Indian Market
Weakness
• Rural penetration is lo
• Lesser no. of branches when compared with its competitors
Opportunities
• Growing Indian banking Sector.
• People are become more service oriented
• In the Global Market
Threats
• Future market trends
• Employee Strike
• From Various Competitors(Foreign and Government Banks)