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Let’s make it happen.
JULY 2022
Nulu Media
We want to be a valuable member of your team
(and will create amazing work in half the time)
2
Why Nulu Media?
We are masters of creative solutions.
Nulu Media is the perfect place to get outside feedback and
enhance your deck before showing it to potential clients.
The ability to quickly comprehend information and utilization
of hot keys make all the difference when it comes to crunch time.
I’ve been called a magician too many times to count.
We are the best at what we do, how can we help you?
3
Who Is Nulu Media?
Your one-stop shop for all presentation or design needs,
newly founded by Lead Designer, Abby Baldwin.
4
Abby
Baldwin
I’ve been creating rockstar presentations for 9 years in some
of the fastest-pace and highest-intensity environments in the nation.
And now, I’m striking out on my own to build an amazing company
that clients can rely on and want to partner with on every project!
Q: Why now?
A: No time like the present! In my
previous role as Sr. Presentation
Designer, I was pretty much
running my own branch of
the company. My clients kept
doubling from word of mouth,
I was directing/training new
team members as well as
working on my own projects,
and now seemed like the
perfect time to take the leap.
Q: Who are your clients?
A: During these first few months,
the focus will be on marketing
and building a client base.
I will be spreading the word,
looking for clients ready to take
a load off and let me do some
of the heavy lifting. However,
I’m confident that once we get
a foot in door, the work
product will speak for itself,
and I’ll be hiring in no time.
Q: What sets you apart?
A: My unique experience in both
the banking and legal world is
incomparable. I’ve been on
both sides of NYC presentations
centers, worked live via zoom
and traveled all over working
with the country’s best legal
teams. I care so much about the
product being put out and will
always strive to make the best
possible graphics.
Personal Experience
Almost a decade of experience at your disposal
(even making changes in a full courtroom, I never broke a sweat)
5
6+ years in presentation centers exceeding all expectations!
Investment Banking
6
▪ Millions of dollars in successful deals
▪ Thousands of investment pitchbook templates designed
▪ Hundreds of complex charts made, and logos recreated
▪ Countless custom creative design solutions bringing ideas to life
EXPERIENCE IN BOTH CREATIVE & PRESENTATION SERVICES AT:
Personal Experience
Investment Banking
All banking work created is custom tailored to each company,
working within their brand and building upon it to blow them away.
FULL TEMPLATE DESIGNS
7
Generic/Mining
Manufacturing (Illustrated)
Beauty/Cosmetics
Aviation
Oil Mining
Pitchbook and CIM Cover Samples:
Cover Page
Content Page
Section Page
*Generic samples shown are scrubbed for confidentiality reasons.
Personal Experience
Investment Banking
8
Along with countless more. . .
DESIGNED WINNING DECKS FOR COMPANIES BIG & SMALL
Personal Experience
Litigation
9
Along with many more. . .
WORKED WITH AWARD WINNING FIRMS
Personal Experience
Abby Baldwin
Founder &
Lead Designer
Reviews From Past Clients
10
“This is beyond amazing and the most intricate and spot-on
request your team has completed . . . Thank you for this
wonderful achievement.”
VP Global Transaction Banking, NYC
INVESTMENT BANKER
“We are picky in terms of the people that we use for graphics
. . . Abby was tremendous. Her attitude was great and she is
a super hard worker. But on top of that – she has great ideas,
a great eye, and collaborated wonderfully with us. The end
result was some great graphics! We will spread her name at
the firm and would love to work with her again.”
Partner, Chicago
TRIAL LAWYER
Associate, NYC
“Thank goodness you were part of the team. Possibly MVP.
Hope to work with you again in the future.”
BUSINESS LAWYER
Personal Experience
Work Samples
Just a few of our common elements that make a big impact
(but the custom slides are where we really shine)
11
COLOR PALETTE
Custom Colors & Fonts
Typography
Headlines
Century Gothic, 26pt, Bold
Subheadlines
Century Gothic, 22pt, Bold
Body Copy
Century Gothic, 16pt
12
RGB 0-39-94
HEX #00275E
RGB 255-182-6
HEX #FFB606
Primary
RGB 51-46-50
HEX #332E32
RGB 167-107-9
HEX #A76B09
Secondary Colors
Accent Colors
RGB 168-177-184
HEX #A8B1B8
RGB 11-11-13
HEX #0B0B0D
Logo Options
Full Name Version Minimalistic Version
Work Samples
smart ideas
Custom Type Solutions
Custom Bullets
Make bullets custom
by using a company
picture/icon
For example, the
custom bullet here
is the N from the
Nulu logo
13
Work Samples
nulu media
collaboration
solutions
custom limitless ideas
jack-of-all-tra
wicked fast
innovativ
detail oriented
messages
creative
hardworking
streamlined
logical
Use company
elements to
signify key
takeaways.
Retyped Document Callouts
14
Groundwork of the Metaphysics of Morals
Immanuel Kant
Immanuel Kant, Groundwork of the Metaphysics of Morals, 1998, p. 8.
“Section I
Transition from common rational to
philosophic moral cognition . . .
A good will is not good because of what it effects or
accomplishes, because of its fitness to attain some
proposed end, but only because of its volition,
that is, it is good in itself and, regarded for itself,
is to be valued incomparably higher than all that
could merely be brought about by it in favor of
some inclination and indeed, if you will, of the
sum of all inclinations.”
Work Samples
Screenshot Document Callouts
15
Immanuel Kant, Groundwork of the Metaphysics of Morals, 1998, p. 8.
Groundwork of the
Metaphysics of Morals
Immanuel Kant
Work Samples
Combination Chart
16
$50,000 $40,000 $40,000 $30,000 $20,000
$19,000
$44,000
$118,000
$242,000
$399,000
$527,000
4
54
154
279
400 400
0
50
100
150
200
250
300
350
400
450
$0k
$100k
$200k
$300k
$400k
$500k
$600k
2021 2022 2023 2024 2025 2026
Thousands
Retail Online Stores
Retail vs Online Revenue (Chart Title)
Work Samples
Pie Charts
25%
25%
50%
17
15
20
5
5
20
20
10
10
Category
Bucket 1
Category
Bucket 2
The Big
Picture
Smaller
Breakdown
Smaller
Breakdown
Work Samples
Two Chart Spread
4.3
2.5
2.8
2.2
2.4
1.2
1.8
1.2
1.9
0.8
1.2
0.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
2008 2012 2016 2020
Blue Yellow Grey
18
Colors by Year (Bar)
4.3
2.5
2.8
2.2
2.4
1.2
1.8
1.2
2
0.8
1.2
0.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
2008 2012 2016 2020
Blue Yellow Grey
Colors by Year (Line)
Work Samples
4.3
2.5
2.8
2.2
2.4
1.2
1.8
1.2
1.9
0.8
1.2
0.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
2008 2012 2016 2020
Blue
Yellow
Grey
Sales
15
Sales
20
Sales
5
Sales
5
Sales
20
Sales
20
Sales
10
Sales
10
Standard Quad
Text Chart Pie Charts
19
Line Graph Bar Graph
Work Samples
4.3
2.5
2.8
2.2
2.4
1.2
1.8
1.2
1.9
0.8
1.2
0.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
2006 2011 2016 2021
Blue
Yellow
Grey
Settlement Payment Return Amount Owed
Company 1 $1.8B 15% $0.3B
Company 2 $1.2B 5% $0.1B
Company 3 $1.1B 8% $0.1B
Company 4 $8.6M 36% $3.1M
Company 5 $4.2M 24% $1.1M
Remote work brings Nulu Media to you,
wherever you are located!
Picture Layout
20
Work Samples
New York City
Louisville
Chicago
Washington D.C.
San Francisco
Los Angeles
Denver
Map Example
21
Work Samples
Rutherford
County
Location 6
Logo Placeholder
Location 7
Logo Placeholder
Location 3
Logo Placeholder
Location 1
Logo Placeholder
Location 2
Logo Placeholder
Location 4
Logo Placeholder
Location 5
Logo Placeholder
*Samples from previous presentations shown are scrubbed for confidentiality reasons.
Heat Map Example
Hospital Utilization in Tennessee
(by county)
22
Work Samples
Hamilton
3.77
Knox
1.76
Washington
4.02
Sullivan
4.38
Madison
6.4
Davidson
4.32
Williamson
0.75
Shelby
2.45
Rutherford
1.37
< 2 Beds
2-5 Beds
> 5 Beds
Bed/Population
(per 1,000)
*Samples from previous presentations shown are scrubbed for confidentiality reasons.
Motion for
preliminary
approval
July 24, 2020
Decision on
preliminary
approval
Feb. 22, 2021
Opt out
deadline
Claims
Submission
Summary
Judgement
Daubert
Briefing
70 days
Complaint
Apr. 17, 2015
Notice
provided
Oct. 5, 2020
Motion to
certify class
Feb. 20, 2020
Decision
on class
certification
Mar. 4, 2020
Objection
deadline
Jan. 11, 2021
Appeal
Mar. 24, 2021
J F M A M J J A S O N D J F M A M J J A
M A M J
Timeline Example
2015 2020 2021
Work Samples
*Samples from previous presentations shown are scrubbed for confidentiality reasons.
Timeline Example
24
Work Samples
March 2005
Product
Launch
March 2009
Updated Version
Product Launch
November 2002
Company
Project Started
Company Logo
Placeholder
Product Image
Placeholder
Product Image
Placeholder
Dr. Group Selects Idea
June 2000
Doctor Research
Group Forms
Surgeon Interviews
Lab Research
2001 2004 2006
2005
2002 2003 2008
2007 2009
*Samples from previous presentations shown are scrubbed for confidentiality reasons.
Talented Artists at Your Disposal
25
Work Samples
Bring us your wildest ideas and markup!
And more . . .
MASTERY OF SKILLS
▪ Hand Drawing
▪ Vector Illustration
▪ Photo Manipulation
▪ Animation
▪ Video/Audio Editing
And more . . .
MASTERY OF PROGRAMS
▪ Microsoft Office Suite
▪ Adobe Creative Cloud Suite
Pencil Drawing Tablet Painting Vector Illustration
Jane Smith
Yes I would love it I would not have to
drive all the way to the city.
Anne Smith
That will be great! It took us 2 hours to
get to the city this morning!
Martha Jones
Would be so helpful to so many.
Drove my child there every 6 weeks
when she was growing up.
How great it would have been
then and NOW!
M
Custom Designs
A first impression only happens once, and a well-designed
presentation can make the difference in sealing the deal!
26
Sam Doe
Yes! Please. County is the WORST.
We drive to the city for everything.
Joe Doe
Good news for those who have been commuting to the city.
The traffic between county and the city gets worse by the day.
John Smith
Yes. Totally agree. My husband and I
both make that drive. It's so worth it!!!
J
*Samples from previous presentations shown are scrubbed for confidentiality reasons.
Original Chart
Custom Flowchart Update
27
Work Samples
Using artistic ability to
explain a concept like
this will set you apart
from the competition.
Custom Flowchart Update
28
Work Samples
Updated Chart
Preliminary
Treatment
Primary
Clarification
Aeration Tank
Aerobic
Digestion
Land Application
Final
Clarification
Sand
Filtration Disinfection
Bear Creek
Wastewater Treatment Process
*Samples from previous presentations shown are scrubbed for confidentiality reasons.
Summary
Reach out now to try us for your next presentation.
Nulu Media is not your average presentations company.
We use hierarchy and graphic psychology to ensure the slides are getting your
message across. You put so much time and effort into your content, let us help
polish and fine tune your presentation so it makes a lasting impact.
29
1
Intro call
502.807.4765
abby.baldwin@nulugraphics.com
Paperwork
Client contract
Confidentiality Agreements/NDAs
2
We get started
Send over your content/ideas
We return your great NU-presentation!
3
Next
Steps
Thank you!
abby.baldwin@nulugraphics.com

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Nulu Media Pitchbook

  • 1. Let’s make it happen. JULY 2022
  • 2. Nulu Media We want to be a valuable member of your team (and will create amazing work in half the time) 2
  • 3. Why Nulu Media? We are masters of creative solutions. Nulu Media is the perfect place to get outside feedback and enhance your deck before showing it to potential clients. The ability to quickly comprehend information and utilization of hot keys make all the difference when it comes to crunch time. I’ve been called a magician too many times to count. We are the best at what we do, how can we help you? 3
  • 4. Who Is Nulu Media? Your one-stop shop for all presentation or design needs, newly founded by Lead Designer, Abby Baldwin. 4 Abby Baldwin I’ve been creating rockstar presentations for 9 years in some of the fastest-pace and highest-intensity environments in the nation. And now, I’m striking out on my own to build an amazing company that clients can rely on and want to partner with on every project! Q: Why now? A: No time like the present! In my previous role as Sr. Presentation Designer, I was pretty much running my own branch of the company. My clients kept doubling from word of mouth, I was directing/training new team members as well as working on my own projects, and now seemed like the perfect time to take the leap. Q: Who are your clients? A: During these first few months, the focus will be on marketing and building a client base. I will be spreading the word, looking for clients ready to take a load off and let me do some of the heavy lifting. However, I’m confident that once we get a foot in door, the work product will speak for itself, and I’ll be hiring in no time. Q: What sets you apart? A: My unique experience in both the banking and legal world is incomparable. I’ve been on both sides of NYC presentations centers, worked live via zoom and traveled all over working with the country’s best legal teams. I care so much about the product being put out and will always strive to make the best possible graphics.
  • 5. Personal Experience Almost a decade of experience at your disposal (even making changes in a full courtroom, I never broke a sweat) 5
  • 6. 6+ years in presentation centers exceeding all expectations! Investment Banking 6 ▪ Millions of dollars in successful deals ▪ Thousands of investment pitchbook templates designed ▪ Hundreds of complex charts made, and logos recreated ▪ Countless custom creative design solutions bringing ideas to life EXPERIENCE IN BOTH CREATIVE & PRESENTATION SERVICES AT: Personal Experience
  • 7. Investment Banking All banking work created is custom tailored to each company, working within their brand and building upon it to blow them away. FULL TEMPLATE DESIGNS 7 Generic/Mining Manufacturing (Illustrated) Beauty/Cosmetics Aviation Oil Mining Pitchbook and CIM Cover Samples: Cover Page Content Page Section Page *Generic samples shown are scrubbed for confidentiality reasons. Personal Experience
  • 8. Investment Banking 8 Along with countless more. . . DESIGNED WINNING DECKS FOR COMPANIES BIG & SMALL Personal Experience
  • 9. Litigation 9 Along with many more. . . WORKED WITH AWARD WINNING FIRMS Personal Experience
  • 10. Abby Baldwin Founder & Lead Designer Reviews From Past Clients 10 “This is beyond amazing and the most intricate and spot-on request your team has completed . . . Thank you for this wonderful achievement.” VP Global Transaction Banking, NYC INVESTMENT BANKER “We are picky in terms of the people that we use for graphics . . . Abby was tremendous. Her attitude was great and she is a super hard worker. But on top of that – she has great ideas, a great eye, and collaborated wonderfully with us. The end result was some great graphics! We will spread her name at the firm and would love to work with her again.” Partner, Chicago TRIAL LAWYER Associate, NYC “Thank goodness you were part of the team. Possibly MVP. Hope to work with you again in the future.” BUSINESS LAWYER Personal Experience
  • 11. Work Samples Just a few of our common elements that make a big impact (but the custom slides are where we really shine) 11
  • 12. COLOR PALETTE Custom Colors & Fonts Typography Headlines Century Gothic, 26pt, Bold Subheadlines Century Gothic, 22pt, Bold Body Copy Century Gothic, 16pt 12 RGB 0-39-94 HEX #00275E RGB 255-182-6 HEX #FFB606 Primary RGB 51-46-50 HEX #332E32 RGB 167-107-9 HEX #A76B09 Secondary Colors Accent Colors RGB 168-177-184 HEX #A8B1B8 RGB 11-11-13 HEX #0B0B0D Logo Options Full Name Version Minimalistic Version Work Samples
  • 13. smart ideas Custom Type Solutions Custom Bullets Make bullets custom by using a company picture/icon For example, the custom bullet here is the N from the Nulu logo 13 Work Samples nulu media collaboration solutions custom limitless ideas jack-of-all-tra wicked fast innovativ detail oriented messages creative hardworking streamlined logical Use company elements to signify key takeaways.
  • 14. Retyped Document Callouts 14 Groundwork of the Metaphysics of Morals Immanuel Kant Immanuel Kant, Groundwork of the Metaphysics of Morals, 1998, p. 8. “Section I Transition from common rational to philosophic moral cognition . . . A good will is not good because of what it effects or accomplishes, because of its fitness to attain some proposed end, but only because of its volition, that is, it is good in itself and, regarded for itself, is to be valued incomparably higher than all that could merely be brought about by it in favor of some inclination and indeed, if you will, of the sum of all inclinations.” Work Samples
  • 15. Screenshot Document Callouts 15 Immanuel Kant, Groundwork of the Metaphysics of Morals, 1998, p. 8. Groundwork of the Metaphysics of Morals Immanuel Kant Work Samples
  • 16. Combination Chart 16 $50,000 $40,000 $40,000 $30,000 $20,000 $19,000 $44,000 $118,000 $242,000 $399,000 $527,000 4 54 154 279 400 400 0 50 100 150 200 250 300 350 400 450 $0k $100k $200k $300k $400k $500k $600k 2021 2022 2023 2024 2025 2026 Thousands Retail Online Stores Retail vs Online Revenue (Chart Title) Work Samples
  • 17. Pie Charts 25% 25% 50% 17 15 20 5 5 20 20 10 10 Category Bucket 1 Category Bucket 2 The Big Picture Smaller Breakdown Smaller Breakdown Work Samples
  • 18. Two Chart Spread 4.3 2.5 2.8 2.2 2.4 1.2 1.8 1.2 1.9 0.8 1.2 0.4 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 2008 2012 2016 2020 Blue Yellow Grey 18 Colors by Year (Bar) 4.3 2.5 2.8 2.2 2.4 1.2 1.8 1.2 2 0.8 1.2 0.4 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 2008 2012 2016 2020 Blue Yellow Grey Colors by Year (Line) Work Samples
  • 19. 4.3 2.5 2.8 2.2 2.4 1.2 1.8 1.2 1.9 0.8 1.2 0.4 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 2008 2012 2016 2020 Blue Yellow Grey Sales 15 Sales 20 Sales 5 Sales 5 Sales 20 Sales 20 Sales 10 Sales 10 Standard Quad Text Chart Pie Charts 19 Line Graph Bar Graph Work Samples 4.3 2.5 2.8 2.2 2.4 1.2 1.8 1.2 1.9 0.8 1.2 0.4 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 2006 2011 2016 2021 Blue Yellow Grey Settlement Payment Return Amount Owed Company 1 $1.8B 15% $0.3B Company 2 $1.2B 5% $0.1B Company 3 $1.1B 8% $0.1B Company 4 $8.6M 36% $3.1M Company 5 $4.2M 24% $1.1M
  • 20. Remote work brings Nulu Media to you, wherever you are located! Picture Layout 20 Work Samples New York City Louisville Chicago Washington D.C. San Francisco Los Angeles Denver
  • 21. Map Example 21 Work Samples Rutherford County Location 6 Logo Placeholder Location 7 Logo Placeholder Location 3 Logo Placeholder Location 1 Logo Placeholder Location 2 Logo Placeholder Location 4 Logo Placeholder Location 5 Logo Placeholder *Samples from previous presentations shown are scrubbed for confidentiality reasons.
  • 22. Heat Map Example Hospital Utilization in Tennessee (by county) 22 Work Samples Hamilton 3.77 Knox 1.76 Washington 4.02 Sullivan 4.38 Madison 6.4 Davidson 4.32 Williamson 0.75 Shelby 2.45 Rutherford 1.37 < 2 Beds 2-5 Beds > 5 Beds Bed/Population (per 1,000) *Samples from previous presentations shown are scrubbed for confidentiality reasons.
  • 23. Motion for preliminary approval July 24, 2020 Decision on preliminary approval Feb. 22, 2021 Opt out deadline Claims Submission Summary Judgement Daubert Briefing 70 days Complaint Apr. 17, 2015 Notice provided Oct. 5, 2020 Motion to certify class Feb. 20, 2020 Decision on class certification Mar. 4, 2020 Objection deadline Jan. 11, 2021 Appeal Mar. 24, 2021 J F M A M J J A S O N D J F M A M J J A M A M J Timeline Example 2015 2020 2021 Work Samples *Samples from previous presentations shown are scrubbed for confidentiality reasons.
  • 24. Timeline Example 24 Work Samples March 2005 Product Launch March 2009 Updated Version Product Launch November 2002 Company Project Started Company Logo Placeholder Product Image Placeholder Product Image Placeholder Dr. Group Selects Idea June 2000 Doctor Research Group Forms Surgeon Interviews Lab Research 2001 2004 2006 2005 2002 2003 2008 2007 2009 *Samples from previous presentations shown are scrubbed for confidentiality reasons.
  • 25. Talented Artists at Your Disposal 25 Work Samples Bring us your wildest ideas and markup! And more . . . MASTERY OF SKILLS ▪ Hand Drawing ▪ Vector Illustration ▪ Photo Manipulation ▪ Animation ▪ Video/Audio Editing And more . . . MASTERY OF PROGRAMS ▪ Microsoft Office Suite ▪ Adobe Creative Cloud Suite Pencil Drawing Tablet Painting Vector Illustration
  • 26. Jane Smith Yes I would love it I would not have to drive all the way to the city. Anne Smith That will be great! It took us 2 hours to get to the city this morning! Martha Jones Would be so helpful to so many. Drove my child there every 6 weeks when she was growing up. How great it would have been then and NOW! M Custom Designs A first impression only happens once, and a well-designed presentation can make the difference in sealing the deal! 26 Sam Doe Yes! Please. County is the WORST. We drive to the city for everything. Joe Doe Good news for those who have been commuting to the city. The traffic between county and the city gets worse by the day. John Smith Yes. Totally agree. My husband and I both make that drive. It's so worth it!!! J *Samples from previous presentations shown are scrubbed for confidentiality reasons.
  • 27. Original Chart Custom Flowchart Update 27 Work Samples Using artistic ability to explain a concept like this will set you apart from the competition.
  • 28. Custom Flowchart Update 28 Work Samples Updated Chart Preliminary Treatment Primary Clarification Aeration Tank Aerobic Digestion Land Application Final Clarification Sand Filtration Disinfection Bear Creek Wastewater Treatment Process *Samples from previous presentations shown are scrubbed for confidentiality reasons.
  • 29. Summary Reach out now to try us for your next presentation. Nulu Media is not your average presentations company. We use hierarchy and graphic psychology to ensure the slides are getting your message across. You put so much time and effort into your content, let us help polish and fine tune your presentation so it makes a lasting impact. 29 1 Intro call 502.807.4765 abby.baldwin@nulugraphics.com Paperwork Client contract Confidentiality Agreements/NDAs 2 We get started Send over your content/ideas We return your great NU-presentation! 3 Next Steps