Steps needed to create a simple, web-based, dashboard for monitoring the online reputation of a business (some ideas originally appeared in How to Build a Reputation Management Dashboard at http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/)
6. Manually Search the Web
● If you have accounts (such as gmail or a Google
login), be sure you are logged out (or disable
personalized search)
● Search
– Your business name
– Names of primary owners/employees
– Social media usernames
– Your web address(es)
7. Search for blogs
● In addition to blogs that appear in conventional
search results, you can also perform a blog-
specific search
– Google Blog Search
– Technorati
– Other blog search engines
8. Automating the Search
● Alerts provide automated notifications when
there are new search results
– Yahoo Alerts
– Google Alerts
23. Set up the Dashboard
● On iGoogle (www.google.com/ig)
– Add tabs for
● My Brand (property name)
● People (names to search for)
● Competition (competitors and their people)
● Industry (keywords specific to the industry)
● Intent Words (words that mean “you're great” or
“your place is terrible”)
24. Prepare for Searching
● In a spreadsheet (or on sheets of paper) create
sheets for
– Brand
– People
– Competition
– Industry Keywords
– Intent Words
25. Prepare for Searching
● On each page, make a list of the names or
words that you would search for in that
category
● Use keyword search tools to find more industry
keywords (and variations)
– MSN Keyword Mutation Detection Tool
– Google AdWords keyword tool
– There are others
26. Prepare the Alerts
● On each alert site
– Create an alert for every search term you have
identified
● There should be a LOT of them
27. Assemble the Info
● RSS search results
– Google Alerts
– Who's Talkin' (via Google Gadget)
● Email search results
– Tweet Beep (last time it was available)
– Yahoo Alerts
– Social Mention
28. Assemble the Info
● Convert email alerts to RSS feeds
– Convert email to RSS with toRSS from
makeuseof.com
– (create separate email address for this purpose,
if necessary)
● Add the RSS feeds to your iGoogle tabs
● Scan them at least daily
29. Protecting Your Reputation
● Your goals should be to have your business seen
as:
– Transparent
– Responsive
– Unbiased
– Trustworthy
– Honest
30. Thank You for Your Attention
Scott Thomas
scott@AboutTheInn.com
www.AboutTheInn.com
Notes de l'éditeur
Use (at least) Google, Yahoo and Bing
Repeat the search periodically to be sure you stay up to date
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left
Using the box at right a single alert can be quickly defined.
To manage existing alerts (or create new alerts), click the link at lower left