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Crisis communication.pptx

  1. What is Crisis? A crisis is any event that is, or is expected to lead to an unstable and dangerous situation affecting an individual, group, community, or whole society.
  2. 2 • Natural Disaster • Technological Crisis • Confrontation • Organizational Misdeeds • Workplace Violence • Rumours • Terrorist Attacks TYPES OF CRISIS IN ORGANIZATION
  3. 3 • Damages Public Safety • Financial Loss to Company • Company’s Reputation Loss THREATS CAUSED BY CRISIS
  4. Crisis communication is a subspecialty of the public relations profession that is designed to protect and defend an individual, company or organization who is facing a public challenge to its reputation. 4 CRISIS COMMUNICATION
  5. 5 Crisis communication is designed to connect a variety of audiences to each another, such as: • Employees • Leadership • Crisis management team • PR team • IT team • Department heads • Security personnel • Local police & first responders • Government officials WHO NEEDS CRISIS COMMUNICATION?
  7. 7 • Competence • Credibility • Caring • Capability • Commitment 5 C’S OF CRISIS COMMUNICATION
  8. 8 • PR professionals appear unsure and tentative, since they don’t have facts or information. • Competence of PRO based on how they convey the message during media interviews. • PRO should prepare confidently to showcase their competence. COMPETENCE
  9. 9 • The best way to gain credibility is to concede an obvious point. CREDIBILITY
  10. 10 The PR Professional need to express the deep commitment to communicate with the general public, media and other stake holders. COMMITMENT
  11. 11 • Company professionals should demonstrate caring attitude towards the crisis and the victims of the crisis. • The public will be more worried about the victims of the crisis. CARING
  12. 12 • PRO should be capable of resolving the situation or solving the problem. CAPABILITY
  13. 13 • Be sympathetic & apologetic • Manage information flow • Manage crisis team to focus on the event • Assume the worst case scenario • Have a trained spokesperson • Resist the aggressive approach • Understand why the media are here • Remember all audiences KEY PRINCIPLES OF CRISIS MANAGEMENT