Affiliate Huddle 2019 Tips: What got you here, won’t get you there
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Helen Southgate, EMEA Managing Director of Acceleration Partners discusses why brands need to adjust their affiliate marketing programmes as the digital landscape changes.
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Affiliate Huddle 2019 Tips: What got you here, won’t get you there
- 1. What got you here, won’t get you there Helen Southgate Affiliate Huddle June 2019
- 2. Employees Languages spoken Clients across the globe Active in countries Who are we? Acceleration Partners is the largest independent affiliate marketing agency in the world 16014 $1.6 billion Affiliate revenue managed 97 34
- 3. Yesterday's home runs don't win today's gamesBabe Ruth
- 4. ...is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives. Growth is in partnerships Partnership marketing
- 5. ...is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives. Same applies to affiliate marketing Affiliate marketing
- 6. This is not a rebrand
- 7. Affiliate marketing sits within partner marketing
- 8. The affiliate model The affiliate model makes the affiliate channel unique Customer Affiliate Advertiser Sales Payment
- 9. Partner marketing Affiliate marketing Content Affiliate model Price comparisonVouchers Cashback Partner marketing Product placement Distribution Joint products Shared stores Social & Influencers Affiliate marketing
- 10. Existing model used in new ways Affiliate model + Partner marketing
- 11. The new landscape Customer Advertiser Social & Influencers Brand partnerships Traditional affiliates Technology +
- 12. • There is a mutually beneficial partnership. • The full sales journey can be tracked to the partner • It’s an ongoing opportunity, not a one-off • The affiliate model works for everyone involved When does it work well?
- 13. Affiliate marketing is not dead
- 14. Using the affiliate model in partner marketing drives many more opportunities
- 15. The status quo means modest growth
- 16. Partnerships grow the market + P Affiliate Partner P
- 17. Better affiliate programmes Thank you Helen Southgate Managing Director EMEA hsouthgate@accelerationpartners.com