In these slides, we'll walk you through the steps of setting up and running your most successful silent auction yet! Topics include finding the best items and utilizing mobile technology.

1. How to Run a Successful
Silent Auction
Will begin in a few moments...

2. Webinar
How to Run a
Successful
Silent Auction

3. Your Hosts
Zach Hagopian
Co-Founder, COO
Jon Kazarian
Co-Founder, CEO
Mobilize Your Cause.
Guest Co-Host
Kate Woods
Director of Marketing, Philantopia

4. Who We Are
Accelevents is a mobile fundraising and event ticketing solution that
enhances the donor experience to help raise more money for your
cause.

5. Thousands of events served!
Millions of dollars raised by organizations like...

6. Follow Us!
@accelevents @accelevents
Receive the latest updates on what’s new in world of
mobile fundraising

7. Over to Zach!

8. 1. The Basics
2. Go Mobile!
3. Setup & Organization
4. Finding the Best Items
5. Promotion (pre-event and during)
6. Checkout
7. Questions
Agenda

9. What is a silent
auction?

10. ● Fundraising event displays a variety of silent auction items (vacation
packages, sports memorabilia, gift cards, etc.)
● Fundraising event attendees can browse items and submit a bid on their
favorite one
● At the end of the fundraising event, the person with the highest bid wins
the item
Silent Auction Overview

11. Go Mobile!

12. Mobile fundraising is a modern take on traditional fundraising and allows
you to:
● Utilize the web, text-messaging, and social media when fundraising
● Better engage your audience and improve the donation experience
● Tap into your entire network to reach a larger audience
● Save time
● Raise more money!
Mobile Fundraising Overview

13. Common mobile fundraising formats:
● Donation Pages
● Peer-to-Peer Campaigns
● Mobile Silent Auctions, Raffles, Fund a Need campaigns
● Text-to-give
Types of Mobile & Online Fundraising

14. These fundraising methods take advantage of mobile and online technology
through two major giving channels:
Mobile Silent Auctions
Text Message Bidding / Donations Online Bidding / Donations

15. Benefits of Mobile & Online Fundraising
1. Reach a larger audience
2. More engaging for your supports
3. Easier donation process
4. Saves time for you
Results in higher funds raised!

16. Organization & Setup

17. Organization
● Track your items as they are donated
or collected
○ Google sheets
○ Mobile fundraising platform
● Group items by category
○ Travel
○ Sports
○ Music
○ Food
● Create a deadline for your committee

18. ● Start low!- 25-35% of items fair value
● Set your bid increments
● Utilise Buy it Now options
Pricing

19. ● Setup your item table in a high-traffic area
● Always have something physical!
○ The item itself
○ Certificate
● Enlist volunteers to assist your guests
● Display bidding updates, progress with
proper A/V equipment
Setup

20. Finding the Best Items
Guest Co-Host
Kate Woods
Director of Marketing, Philantopia

21. Promoting Your Silent
Auction

22. Start Early!https://www.accelevents.com/37-ways-to-promote-your-fundraiser/

23. ● Build an email strategy
○ Highlight your best items
○ Countdown to event
○ Create urgency
○ Fundraising progress
○ Include the silent auction bidding
link
● Track Emails
○ Timing
○ Clicks / Conversion
Silent Auction Promotion - Email Strategy

24. Silent Auction Promotion - Email Strategy

25. ● Start with your friends and family
● Start with sharing the link to your
event page / silent auction on social
media
● Encourage supporters to share their
favorite item on social media, or to
share their bidding experience (“I just
bid on the beach getaway!”)
Silent Auction Promotion - Social Media

26. Checkout &
Acknowledgment

27. ● Have a physical item to give out to each winner (i.e. a certificate
for someone who wins a vacation)
● Organize your items (by category or alphabetically)
● Use a mobile bidding platform for mobile checkout
● Thank your bidders and item winners post event
○ Email
○ Handwritten notes
○ Phone calls
Silent Auction Checkout & Acknowledgement

28. Questions?