SlideShare une entreprise Scribd logo
1  sur  20
Télécharger pour lire hors ligne
Autonomous Driving Off Message Alert
1 Message Unread
Tablet Battery Charging
90% Charged
Music
Playlist on Shuffle
The Connected Vehicle:
Viewing the Road Ahead
2
Introduction
In the past decade, auto manufacturers have installed various
technologies designed to make cars safer, more responsive, and
more pleasurable to drive. From the hands-free cellphone, to iPod
berths, to satellite radio, to automated parking—not to mention
Google’s self-driving vehicle—the automobile is undergoing
an electronic overhaul that promises to transform its role for
consumers. What once was perceived as personal transportation
is fast evolving into a new mobile device, merging with the digital
world into an all-encompassing communications environment.
3
This ongoing transformation is poised to shift into high gear as cars display still greater
connectivity and broader capabilities than ever. What makes this shift different from the
way automobiles adopted new technologies in the past is that this time, automakers may
have to consider how they can quickly merge consumer electronics and software with
their traditional automotive systems.
Moreover, the consumer—whose
platform preferences have
already been made clearly and
decisively known in the electronics
marketplace in general—could
exert a greater influence on the
automotive industry as well.
The overwhelmingly broad
acceptance of technologies from
Apple, Google, and Microsoft
will easily spill over into the
automotive interior. This shift
could have major implications
for automotive OEMs.
As consumers express their
preference for the in-vehicle
technologies, form factors,
and brands they have grown
accustomed to using elsewhere
in their lives, automotive
manufacturers may be forced
to follow suit. In other words,
if automobile Brand X is the first
to offer Apple CarPlay™ to rave
reviews and brisk sales, can other
carmakers afford to stand by idly
and watch?
This paper examines the key
trends affecting the connected
vehicle, the role of the consumer
in deciding these technologies,
and the likely role that third-
party technology leaders such as
Apple, Microsoft and Google may
play in determining in-vehicle
technologies. We also look at how
the concept of the connected
vehicle extends to services in
a B2B setting—such as fleet
management—and the importance
of vehicle use data collected by
telemetry technologies to OEMs’
connected vehicle services.
4
Contents
Tap or click icon to
jump to that section.
Consumer in
the driver seat
Good timing
for the
connected
vehicle
Non-passenger
cars welcome
Looking down
the road
Connected
vehicle will
spawn business
opportunities
How to make
the connected
vehicle a reality
Mobile device
the gateway?
How should
companies
prepare for this
market?
5
Positive consumer attitudes toward a variety of technologies and services in vehicles,
such as reports on the vehicle’s health and maintenance, are driving these changes.
According to Accenture research, some of the most popular features are safety-oriented.
Consumer in the driver seat
1
Accenture Connected Vehicle: What Drivers Want 2014 research - http://www.accenture.com/us-en/landing-pages/products/Pages/connected-vehicle.aspx
These include fully automated
parking, lane-changing warnings,
lane-keeping systems, collision
warning devices, emergency
calls, and automatic braking that
prevents the car from running into
an object.
In fact, consumers so heavily favor
the purchase of a vehicle based on
its in-vehicle technology options,
that performance—traditionally
one of the top factors swaying
a purchase decision—takes a
back seat. Drivers are twice as
likely to choose a car based on
its technology options than on
its performance according to
Accenture research.1
For example,
some 39 percent of drivers
surveyed said their primary
consideration in choosing a new
vehicle is in-car technology.
This compares with 14 percent who
said driving performance was the
biggest influence on their choice.
Nor is this preference confined
to the traditional automotive
markets. Consumers in emerging
markets were similarly favorable
toward in-car technologies.
Accenture research found strong
demand from consumers in
emerging markets, as drivers
in China, Brazil, Indonesia, and
Malaysia expressed the greatest
interest in all of the connected
vehicle technologies and digital
capabilities currently available and
used widely by consumers in more
mature markets.
6
Several factors have converged to make the connected vehicle not only possible today,
but essential from a consumer view. For one thing, barriers that once made machine-to-
machine communication difficult to achieve are coming down across the board.
Good timing for the connected vehicle
2
Accenture Connected Vehicle: What Drivers Want 2014 research - http://www.accenture.com/us-en/landing-pages/products/Pages/connected-vehicle.aspx
With the smart home equipped
with sophisticated electronics—
entertainment, energy
management, security, and other
systems—as well as emerging
“smart city” applications such
as parking location, intermodal
transportation, and traffic control,
it’s no wonder consumers are
waiting for the “next big thing.”
Indeed, there is pressure to not
only meet, but exceed, customer
expectations for interaction
between devices, and for digital
intelligence to augment the
consumer’s physical experience.
The auto industry is responding
with innovations of its own—
often led by newcomers that
are changing the industry
paradigm, such as Google with its
autonomous driving car, Tesla with
the electric vehicle, or Daimler with
its car2go™ car-sharing business.
Some 90 percent of survey
respondents2
expressed an interest
in some autonomous driving
options, primarily those related to
safety. This demand for aspects
of autonomous driving has
already encouraged automotive
OEMs, regulators, and industry
organizations to address the current
barriers to widespread use of such
technology as Google’s driverless
vehicle (see sidebar article).
7
Another reason the connected
vehicle is timely is the convergence
of a robust ecosystem offering
a fertile environment for in-
vehicle innovation. Numerous
companies and parts manufacturers
serve this developing industry,
including automotive OEMs,
telecommunications operators,
consumer electronics firms, and
software and application developers.
A final factor is the general
evolution of the automobile system.
The automobile traditionally has
been a closed system whose
offerings were dominated by
the automakers themselves.
If a third party wanted to develop
an application to play in the
vehicle interior, they first had
to go through the carmaker.
Now, however, the convergence
of consumer electronics in the
car portends a change in that
relationship, one that could well
reduce the OEMs’ purview.
8
The connected vehicle concept is inherently flexible, enabling the application
of in-vehicle technologies to industrial vehicles and heavy equipment.
Non-passenger cars welcome
Industrial vehicles can benefit
from a telematics platform capable
of transmitting a collection of
data from their machines on
a global basis.
Heavy equipment operating in
remote locations can send engine
performance, fuel consumption,
mileage, and other data to a
central site for processing and
necessary follow-on servicing.
Vehicle data is sent to the
connected vehicle platform, with
real-time processing of the data
enabling decision-makers to act
on fuel consumption and other
service-related trends.
This could be beneficial to a
host of industries—including
agriculture, insurance, health,
advertising, and location-based
services such as couponing and
other business promotions—and
represents a promising, and
potentially very profitable,
revenue stream for carmakers.
9
With in-vehicle technology currently undergoing a rapid transformation, consumers can
expect to see a variety of different telematics solutions in their cars before a common
platform is adopted by the community of automotive OEMs.
Looking down the road
One factor slowing the in-
vehicle transformation is the
fact that consumer electronics
continues to evolve faster than
the OEM electronics in vehicles.
For instance, the lifecycle of the
consumer cellphone is minimal
compared to that of commonly
accepted technology inside a
personal auto.
In one scenario, a lightweight
“silver box” in the car would
provide basic Bluetooth
connectivity to all technology in
the vehicle, but at the same time
open to potential upgrades or
apps that would enable greater
longevity for the technology.
A critical factor is the need
for standardization to enable
true portability. For instance,
consumers could bring their
own user interface to this box
in the form of their tablet or
smartphone and immediately
enjoy the full connectivity to
which they are accustomed.
10
If the connectivity between
the tablet and silver box is
standardized—say, for instance,
it’s a common USB-enabled
“docking station”—then
interoperability across different
cars becomes possible. To this
end, joint ventures may develop
between car manufacturers and
consumer technology companies.
The current in-vehicle display
size also is likely to expand to
accommodate a host of new
capabilities, some of which the
driver or passenger would access
when the vehicle is parked or
stopped. The current size of six or
nine inches could be eclipsed by
larger displays that could handle
the many applications that will
find their way into the vehicle to
add convenience for the driver.
For instance, the display could
feature a “smart” instrument
cluster that includes traditional
dashboard indicators as well as
those related to infotainment
options, such as the one on
the 2015 Audi TT concept car
previewed at the 2014 Consumer
Electronics Show.3
The display
also could more closely duplicate
the experience consumers are
accustomed to when using their
current computing devices—
such as a laptop that might
have scores or even hundreds
of different applications—and
could offers consumers the
opportunity to extensively
personalize the user interface.
Importantly, displays likely
will support different interfaces
for various people in the car.
For instance, the driver will need
a dedicated interface linking to
specific content related to vehicle
performance, road conditions,
and vehicle status. Front-seat
passengers will need a separate
interface to other content, such
as access to the radio controls and
navigation. Passengers in the rear
of the vehicle will want a third
interface, providing access
to entertainment content such
as videos and music.
3
http://www.themotorreport.com.au/57982/audi-reveals-new-tt-interior-at-consumer-electronics-show
11
The ability to source data from vehicles will enable a range of new business-to-business
and business-to-consumer digital services, Accenture believes.
Connected vehicle will spawn
business opportunities
For example, data sourced
from vehicles could be used
to enable a portfolio of value-
added consumer services such
as vehicle diagnostics, driving
dashboards, and concierge
services. These could be delivered
to drivers through multiple
devices—a vehicle’s head unit, or
a driver’s smartphone or tablet.
As the connected vehicle becomes
more of a reality, automotive
manufacturers also will find
it essential to upgrade their
online offerings to consumers.
With connected vehicle
technology rapidly becoming
a key car-purchasing criterion,
consumer expectations for
greater responsiveness to their
needs and desires will require
that manufacturers provide
more customized, interactive
websites to better aid consumers’
car-buying decisions.
For instance, based on Accenture’s
survey findings, the industry
should consider adopting digital
innovations such as web chat
and mobile-enabled websites.
These technologies can not only
further enhance the consumer’s
digital shopping experience,
but also enable automakers
to stay in closer touch with
customers while they own their
cars—to strengthen loyalty and
to provide offers for after-sales
maintenance services, vehicle
parts, or even vehicle repurchase.
12
Importantly, automakers will need
to ensure their cars are equipped
with over-the-air downloading
capabilities to deliver regular
updates and new content to the
onboard system without the need
for user intervention.
The connected vehicle also could
spawn new opportunities for
businesses in various industries,
including agriculture, insurance
health care, and advertising,
among others. In agriculture,
for instance, vehicles could be
equipped with a core set of
functionalities common
across all industries, and then
a set of differentiated vertical
applications specific to the needs
of agribusinesses.
Valuable predictive maintenance
and remote diagnostics services
for agricultural and construction
equipment also could be
supported by more sophisticated
vehicle connectivity.
As long as cars are equipped with
OEM systems for connectivity,
automakers will have the
opportunity to gather a wide
range of data from their vehicles
and work with specialized service
providers to resell that data to
interested parties. For instance,
vehicle use data is valuable to
such enterprises as fleet operators,
rental agencies, and service firms.
Equipped with information
on vehicle usage, insurance
companies could bill their
customers based on the mileage
driven. Auto manufacturers, in
effect, have an opportunity to
create a new line of business
as information brokers to
complement their traditional
role as vehicle producers.
13
For the connected vehicle to become a mainstream reality in the auto marketplace,
cooperation among key players in key industries—automotive, telecommunications,
and electronics—is essential.
How to make the connected
vehicle a reality
This industry cooperation—and,
to an extent, standardization—is
being promoted by such efforts as
the GENIVI Alliance, a nonprofit
industry group committed to
broad adoption of an open-source
development platform for a variety
of In-Vehicle Infotainment (IVI)
services, and the Open Automotive
Alliance launched by Google.
The development of the market for
telematics already has progressed
for several years, so that auto
manufacturers have begun to install
their own systems. Ford’s SYNC™
is the first example of the vehicle
being opened to a community
of developers. A development
platform, SYNC allows developers
to build their own applications that
run on a smartphone that is, in turn,
connected to the vehicle and its
onboard systems. While controlling
the apps that run on SYNC, Ford
has positioned itself in the vanguard
of the trend for automakers to
open their vehicles to enable
consumers to take advantage
of connected vehicle services
beyond those the OEM provides.
Also pursuing telematics
solutions are large
telecommunications providers,
which have embarked
on a variety of efforts to push
the connected car forward.
Some providers are acquiring
companies with telematics
capabilities, and others
are teaming directly with
automotive manufacturers.
Finally, there is the role of
technology giants such as Apple,
Google, and Microsoft. As leaders
in the personal communications
market, they exert a huge influence
on consumer desires, habits,
and expectations for technology.
The role they play in the
development of in-vehicle systems
could have a major influence on
the technologies and platforms
that ultimately become preferred
by consumers and adopted by
auto manufacturers.
14
One reason for this is that many of the solutions for the connected vehicle are
based on the premise that consumers will bring their own device—i.e., the smartphone
or tablet—into the vehicle.
Mobile device the gateway?
Thus the mobile device, in effect,
becomes the gateway between
the various technologies that
connect within and outside the
vehicle, including navigation,
entertainment, and the reporting
of vehicle health data.
Of course, when it comes to
the smartphone as gateway to
in-vehicle technology, Apple has
to be viewed as the elephant
in the front seat. Apple recently
announced a new system called
Apple CarPlay™, which considers
the vehicle as an accessory to
the iPhone. Consumers will
be able to attach different
accessories to the iPhone,
including their vehicles. Google
announced a similar technology,
called Projected Mode™, and
Microsoft has its own solution.
Apple’s CarPlay represents a
potentially disruptive technology
for auto manufacturers, which
traditionally have controlled
the human-machine interface
in the vehicle, including
much of the technology that
consumers use today to access
entertainment systems.
15
In many cases, the actual branding
of a carmaker is reflected in each
OEM’s human-machine interface
in the vehicle, including variations
in the control device (joystick or
touchscreen, for example), the
color, the background materials,
buttons, etc.
For this reason, carmakers will see
the incursion by the Apple platform
as a possible threat to their control
of in-vehicle technology.
By contrast, if consumers expect
to bring their iPhones into the
vehicle as the primary source or
gateway to the car’s infotainment
systems, Apple could become
the user interface for in-vehicle
infotainment. In other words,
Apple would completely control
the user experience into the
vehicle the same way it does for
the applications for smartphones,
the iPad, and the iPod. With
CarPlay, Apple promises to bring
the dynamics of the Apple stores
and smartphone applications into
the vehicle.
This, of course, would be much
appreciated by car buyers, who
would view it as a means to
further enhance their driving
experience via a common
technology that has become a
de facto consumer standard.
Android Auto™, Google’s answer
to CarPlay, could be similarly
disruptive. It enables a driver to
plug his Android phone into a
car’s console and turn the car’s
center display into a large-screen
interface for the phone. The
in-vehicle infotainment system
is expected to be offered in cars
from the 40-plus companies
that are members of the
Open Automotive Alliance.
In effect, the smartphone and
the vehicle’s own embedded
communication system become
the two most important pieces
of the connected vehicle.
Most solutions in the market
today are based on either
of these two platforms, and
in some cases, on both.
16
The promise of the connected vehicle is huge—affording the winners in
this market increased sales and new business opportunities.
How should companies prepare
for this market?
At the same time, making a
variety of different technologies
come together in a smooth
and coordinated fashion
presents a significant challenge
for auto manufacturers.
Carmakers also must be able to
negotiate the challenge posed by
big players such as Apple, Google,
or Microsoft, whose powerful sway
in the consumer marketplace could
ultimately enable them to dictate
the user interface in their vehicles.
Another import service
provider in this market is the
telecommunications industry,
which, because of its regional
and global fragmentation, could
require separate solutions for
different players. Finally, there
are the content providers, the
satellite radio companies and other
infotainment services that will
help create a rich experience for
the consumer.
Regardless of which industry they
are in, companies must be open
to new business models, as well
as the need for cooperation with
other players to enable business-
to-business services. A major
facilitator of such cooperation
will be a standard platform—such
as the open-source, in-vehicle
infotainment development
platform favored by the GENIVI
Alliance—that enables third-party
providers of services to develop
their own vertical applications.
Ultimately, what’s needed is
a consistent solution among
automobile manufacturers,
technology providers, telco
companies, and content providers
that provides the functionality and
user experience that customers
have come to expect—and
demand—from their mobile
devices. Even if that device parks
in their garage instead of in their
purse or briefcase.
17
As of May 2014, the company has
had its employees driving the cars
on the freeway and most recently
on the streets around Google’s
headquarters in Mountain View,
California, where the cars have
racked up a total of 700,000 miles.
Chris Urmson, director of Google’s
self-driving car concept outlines
on Google’s official blog how city
driving is more complex and how
they have improved the software
so it can detect hundreds of
distinct objects simultaneously—
pedestrians, buses, a stop sign
held up by a crossing guard,
or a cyclist making gestures
that indicate a possible turn.4
While the Google self-driving
cars until recently were occupied
by employees, the company
has begun testing two-seat
prototypes with no steering
wheel, accelerator pedal, or brake
pedal. While the only driver
controls are a red button for
panic stops and a start button.
Since 2009, Google has been trying out a fleet of driverless automobiles.
Google’s self-driving car—Is the future already
in your rear view?
4
The latest chapter for the self-driving car: mastering city street driving, Google Official Blog, May 28 2014. http://googleblog.blogspot.fi/2014/04/the-latest-chapter-for-self-driving-car.html
18
Google plans to build a fleet of
these prototype electric vehicles
that can be summoned via a
smartphone app. Their top speed
is 25 miles per hour, with a range
of about 100 miles and it’s a sign
driverless cars are a step closer
to transforming transportation.5
In the next few decades, self-
driving cars are expected to
become more mainstream as
both consumers and regulators
become comfortable with
their use on the road.
By 2030, autonomous-driving-
capable vehicles will represent
approximately 25 percent of the
passenger vehicle population
in use in mature markets.6
5
Can Google Keep Its Self-Driving Car From Re-Igniting More Suburban Sprawl?, ClimateProgress, May 30, 2014. http://thinkprogress.org/climate/2014/05/30/3442311/self-driving-sprawl/
6
Maverick Research: Crashing Industries and Our Societal Beliefs — The Real Implications of the Autonomous Vehicle, Gartner, Published: 3 October 2014
For More Information
To learn more about how Accenture can help you build and maintain a more
cost-effective, higher-performing field force that can enhance customer satisfaction
and loyalty, please contact:
Twitter
@MobilityWise is the official home
of Accenture Enterprise Mobility
providing news, trends and insights
to CIOs in relation to the ever-
changing mobile ecosystem.
Accenture Digital App
Navigate the Accenture Digital
app wherever you go - to help
your business unleash the power
of digital to drive growth and
create new sources of value.
Use the buttons on the right to
download the app from any of the
listed app stores, or alternatively,
scan the QR code from your device
to be taken to the relevant store.
Raffaele Menolascino
Senior Manager
Product, Service & Offering
Development
raffaele.menolascino@accenture.com
Andrea Regalia
Senior Manager
Industry Solutions & Services
andrea.regalia@accenture.com
Andrea Fiorillo
Manager
Accenture Strategy
andrea.fiorillo@accenture.com
19
i
About Accenture Digital
Accenture Digital, comprised of
Accenture Analytics, Accenture
Interactive and Accenture Mobility,
offers a comprehensive portfolio of
business and technology services across
digital marketing, mobility and analytics.
From developing digital strategies to
implementing digital technologies and
running digital processes on their behalf,
Accenture Digital helps clients leverage
connected and mobile devices; extract
insights from data using analytics; and
enrich end-customer experiences and
interactions, delivering tangible results
from the virtual world and driving
growth. Learn more about Accenture
Digital at www.accenture.com/digital.
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with more than
305,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and
business functions, and extensive
research on the world’s most successful
companies, Accenture collaborates
with clients to help them become
high-performance businesses and
governments. The company generated
net revenues of US$30.0 billion for
the fiscal year ended Aug. 31, 2014. Its
home page is www.accenture.com.
Copyright © 2014 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
This document is produced by consultants at Accenture as general guidance. It is not intended
to provide specific advice on your circumstances. If you require advice or further details on any
matters referred to, please contact your Accenture representative.
This document makes descriptive reference to trademarks that may be owned by others. The use of
such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not
intended to represent or imply the existence of an association between Accenture and the lawful
owners of such trademarks.
Contents | Cover
October 2014 | 14-4643

Contenu connexe

Tendances

Sept2015Connected Car short
Sept2015Connected Car shortSept2015Connected Car short
Sept2015Connected Car shortLaurent Gibert
 
Internet of Vehicles (IoV)
Internet of Vehicles (IoV)Internet of Vehicles (IoV)
Internet of Vehicles (IoV)jangezkhan
 
The Internet of Cars - Towards the Future of the Connected Car
The Internet of Cars - Towards the Future of the Connected CarThe Internet of Cars - Towards the Future of the Connected Car
The Internet of Cars - Towards the Future of the Connected CarJorgen Thelin
 
The tricky road to autonomous cars
The tricky road to autonomous carsThe tricky road to autonomous cars
The tricky road to autonomous carsSpeck&Tech
 
Connected Vehicle Webinar for Training
Connected Vehicle Webinar for Training Connected Vehicle Webinar for Training
Connected Vehicle Webinar for Training Elaina Farnsworth
 
Connected Cars Are the Next Must Have Consumer Electronics Device
Connected Cars Are the Next Must Have Consumer Electronics DeviceConnected Cars Are the Next Must Have Consumer Electronics Device
Connected Cars Are the Next Must Have Consumer Electronics DeviceCisco Jasper
 
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...Lounge47
 
Vodafone automotive megatrends india 3 dec15
Vodafone automotive megatrends india 3 dec15Vodafone automotive megatrends india 3 dec15
Vodafone automotive megatrends india 3 dec15Joy Rajan Cheruvathoor
 
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car Symposium
MONETIZING  THE CONNECTED CAR, Citi 2013 Connected Car SymposiumMONETIZING  THE CONNECTED CAR, Citi 2013 Connected Car Symposium
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car SymposiumArynga
 
ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...
ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...
ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...OliviaThomas57
 
SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...
SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...
SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...Global Business Intel
 
Connected Car Investment Thesis
Connected Car Investment ThesisConnected Car Investment Thesis
Connected Car Investment ThesisJames Harris
 
Connected Car as New Marketplace SxSW 2016
Connected Car as New Marketplace  SxSW 2016Connected Car as New Marketplace  SxSW 2016
Connected Car as New Marketplace SxSW 2016Jason Hoover
 
Concept of internet of vehicles
Concept of internet of vehiclesConcept of internet of vehicles
Concept of internet of vehiclesSarthak Pathak
 
Designing Roads for AVs (autonomous vehicles)
Designing Roads for AVs (autonomous vehicles)Designing Roads for AVs (autonomous vehicles)
Designing Roads for AVs (autonomous vehicles)Jeffrey Funk
 
Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...
Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...
Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...Covisint
 
Connected Car by Ashish Bhasin
Connected Car by Ashish BhasinConnected Car by Ashish Bhasin
Connected Car by Ashish BhasinAshish Bhasin
 
Arynga webinar: monetize connected car
Arynga webinar: monetize connected carArynga webinar: monetize connected car
Arynga webinar: monetize connected carArynga
 

Tendances (20)

Sept2015Connected Car short
Sept2015Connected Car shortSept2015Connected Car short
Sept2015Connected Car short
 
Internet of Vehicles (IoV)
Internet of Vehicles (IoV)Internet of Vehicles (IoV)
Internet of Vehicles (IoV)
 
The Internet of Cars - Towards the Future of the Connected Car
The Internet of Cars - Towards the Future of the Connected CarThe Internet of Cars - Towards the Future of the Connected Car
The Internet of Cars - Towards the Future of the Connected Car
 
The tricky road to autonomous cars
The tricky road to autonomous carsThe tricky road to autonomous cars
The tricky road to autonomous cars
 
Connected Vehicle Webinar for Training
Connected Vehicle Webinar for Training Connected Vehicle Webinar for Training
Connected Vehicle Webinar for Training
 
Connected Cars Are the Next Must Have Consumer Electronics Device
Connected Cars Are the Next Must Have Consumer Electronics DeviceConnected Cars Are the Next Must Have Consumer Electronics Device
Connected Cars Are the Next Must Have Consumer Electronics Device
 
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
 
Vodafone automotive megatrends india 3 dec15
Vodafone automotive megatrends india 3 dec15Vodafone automotive megatrends india 3 dec15
Vodafone automotive megatrends india 3 dec15
 
Telefonica's 2014 connected car report
Telefonica's 2014 connected car reportTelefonica's 2014 connected car report
Telefonica's 2014 connected car report
 
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car Symposium
MONETIZING  THE CONNECTED CAR, Citi 2013 Connected Car SymposiumMONETIZING  THE CONNECTED CAR, Citi 2013 Connected Car Symposium
MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car Symposium
 
Big Data Analytics for the Car of the Future
Big Data Analytics for the Car of the FutureBig Data Analytics for the Car of the Future
Big Data Analytics for the Car of the Future
 
ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...
ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...
ARTIFICIAL INTELLIGENCE (AI) ENABLED TRANSPORTATION - DISRUPTING AND OPTIMIZI...
 
SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...
SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...
SCL Event - Dr Andrew Palmer - Cranfield University - The Physical Internet -...
 
Connected Car Investment Thesis
Connected Car Investment ThesisConnected Car Investment Thesis
Connected Car Investment Thesis
 
Connected Car as New Marketplace SxSW 2016
Connected Car as New Marketplace  SxSW 2016Connected Car as New Marketplace  SxSW 2016
Connected Car as New Marketplace SxSW 2016
 
Concept of internet of vehicles
Concept of internet of vehiclesConcept of internet of vehicles
Concept of internet of vehicles
 
Designing Roads for AVs (autonomous vehicles)
Designing Roads for AVs (autonomous vehicles)Designing Roads for AVs (autonomous vehicles)
Designing Roads for AVs (autonomous vehicles)
 
Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...
Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...
Key Success Factors for Connected Vehicle, Ride-share and Multi-Modal Transpo...
 
Connected Car by Ashish Bhasin
Connected Car by Ashish BhasinConnected Car by Ashish Bhasin
Connected Car by Ashish Bhasin
 
Arynga webinar: monetize connected car
Arynga webinar: monetize connected carArynga webinar: monetize connected car
Arynga webinar: monetize connected car
 

En vedette

Spatial Risk Diffusion: Predicting risk linked to human behavior
Spatial Risk Diffusion:  Predicting risk linked to human behaviorSpatial Risk Diffusion:  Predicting risk linked to human behavior
Spatial Risk Diffusion: Predicting risk linked to human behaviorAccenture Insurance
 
Changing the Distribution Dynamic Strategies for increasing the value of dist...
Changing the Distribution Dynamic Strategies for increasing the value of dist...Changing the Distribution Dynamic Strategies for increasing the value of dist...
Changing the Distribution Dynamic Strategies for increasing the value of dist...Accenture Insurance
 
Getting it right from the start: Taking a strategic approach to client onboar...
Getting it right from the start: Taking a strategic approach to client onboar...Getting it right from the start: Taking a strategic approach to client onboar...
Getting it right from the start: Taking a strategic approach to client onboar...Accenture Insurance
 
Accenture High Performance Security Report 2016 for Insurance
Accenture High Performance Security Report 2016 for InsuranceAccenture High Performance Security Report 2016 for Insurance
Accenture High Performance Security Report 2016 for InsuranceAccenture Insurance
 
Capturing the insurance customer of tomorrow
Capturing the insurance customer of tomorrowCapturing the insurance customer of tomorrow
Capturing the insurance customer of tomorrowAccenture Insurance
 
Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...
Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...
Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...Accenture Insurance
 
IoT applications for connected vehicle and ITS
IoT applications for connected vehicle and ITSIoT applications for connected vehicle and ITS
IoT applications for connected vehicle and ITSShashank Dhaneshwar
 
Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...
Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...
Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...mfrancis
 
Introduction to the connected vehicle imsa 2015 annual conference
Introduction to the connected vehicle   imsa 2015 annual conferenceIntroduction to the connected vehicle   imsa 2015 annual conference
Introduction to the connected vehicle imsa 2015 annual conferenceJim Frazer
 
Connected Vehicle 101 - US Department of Transportation
Connected Vehicle 101 - US Department of TransportationConnected Vehicle 101 - US Department of Transportation
Connected Vehicle 101 - US Department of TransportationAndy Palanisamy
 
Connected Car Conundrum (A Pecha Kucha Presentation)
Connected Car Conundrum (A Pecha Kucha Presentation)Connected Car Conundrum (A Pecha Kucha Presentation)
Connected Car Conundrum (A Pecha Kucha Presentation)Spatial Shift, LLC
 
Connected vehicle technology in business operations. Demands, approaches and ...
Connected vehicle technology in business operations. Demands, approaches and ...Connected vehicle technology in business operations. Demands, approaches and ...
Connected vehicle technology in business operations. Demands, approaches and ...Evgeni
 
A Survey on Vehicle to Infrastructure Communication System
A Survey on Vehicle to Infrastructure Communication SystemA Survey on Vehicle to Infrastructure Communication System
A Survey on Vehicle to Infrastructure Communication SystemIOSR Journals
 
A feasibility study on vehicle to-infrastructure communication wi fi vs. wimax
A feasibility study on vehicle to-infrastructure communication wi fi vs. wimaxA feasibility study on vehicle to-infrastructure communication wi fi vs. wimax
A feasibility study on vehicle to-infrastructure communication wi fi vs. wimaxMuhammad Waqas Khan Abbasi
 
The infrastructure impact of future autonomous connected car 4
The infrastructure impact of future autonomous connected car 4The infrastructure impact of future autonomous connected car 4
The infrastructure impact of future autonomous connected car 4rdm5546
 
Accenture Goodwill Case Study
Accenture Goodwill Case StudyAccenture Goodwill Case Study
Accenture Goodwill Case StudyLeah Vaughn
 
Real Time Connected Vehicle Networking with HDInsight and Apache Storm
Real Time Connected Vehicle Networking with HDInsight and Apache StormReal Time Connected Vehicle Networking with HDInsight and Apache Storm
Real Time Connected Vehicle Networking with HDInsight and Apache StormOur Community Exchange LLC
 
Strategies for Transitioning From SharePoint On-Prem to Office 365
Strategies for Transitioning From SharePoint On-Prem to Office 365Strategies for Transitioning From SharePoint On-Prem to Office 365
Strategies for Transitioning From SharePoint On-Prem to Office 365Kanwal Khipple
 

En vedette (20)

Spatial Risk Diffusion: Predicting risk linked to human behavior
Spatial Risk Diffusion:  Predicting risk linked to human behaviorSpatial Risk Diffusion:  Predicting risk linked to human behavior
Spatial Risk Diffusion: Predicting risk linked to human behavior
 
Changing the Distribution Dynamic Strategies for increasing the value of dist...
Changing the Distribution Dynamic Strategies for increasing the value of dist...Changing the Distribution Dynamic Strategies for increasing the value of dist...
Changing the Distribution Dynamic Strategies for increasing the value of dist...
 
Getting it right from the start: Taking a strategic approach to client onboar...
Getting it right from the start: Taking a strategic approach to client onboar...Getting it right from the start: Taking a strategic approach to client onboar...
Getting it right from the start: Taking a strategic approach to client onboar...
 
Accenture High Performance Security Report 2016 for Insurance
Accenture High Performance Security Report 2016 for InsuranceAccenture High Performance Security Report 2016 for Insurance
Accenture High Performance Security Report 2016 for Insurance
 
Capturing the insurance customer of tomorrow
Capturing the insurance customer of tomorrowCapturing the insurance customer of tomorrow
Capturing the insurance customer of tomorrow
 
Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...
Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...
Accenture 2015 Global Risk Management Study: Insurance Report Key Findings an...
 
IoT applications for connected vehicle and ITS
IoT applications for connected vehicle and ITSIoT applications for connected vehicle and ITS
IoT applications for connected vehicle and ITS
 
Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...
Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...
Keynote - OSGi as an Evolutionary Precursor for the Connected Vehicle - Darwi...
 
Introduction to the connected vehicle imsa 2015 annual conference
Introduction to the connected vehicle   imsa 2015 annual conferenceIntroduction to the connected vehicle   imsa 2015 annual conference
Introduction to the connected vehicle imsa 2015 annual conference
 
Connected Vehicle 101 - US Department of Transportation
Connected Vehicle 101 - US Department of TransportationConnected Vehicle 101 - US Department of Transportation
Connected Vehicle 101 - US Department of Transportation
 
Connected Car Conundrum (A Pecha Kucha Presentation)
Connected Car Conundrum (A Pecha Kucha Presentation)Connected Car Conundrum (A Pecha Kucha Presentation)
Connected Car Conundrum (A Pecha Kucha Presentation)
 
Connected vehicle technology in business operations. Demands, approaches and ...
Connected vehicle technology in business operations. Demands, approaches and ...Connected vehicle technology in business operations. Demands, approaches and ...
Connected vehicle technology in business operations. Demands, approaches and ...
 
A Survey on Vehicle to Infrastructure Communication System
A Survey on Vehicle to Infrastructure Communication SystemA Survey on Vehicle to Infrastructure Communication System
A Survey on Vehicle to Infrastructure Communication System
 
A feasibility study on vehicle to-infrastructure communication wi fi vs. wimax
A feasibility study on vehicle to-infrastructure communication wi fi vs. wimaxA feasibility study on vehicle to-infrastructure communication wi fi vs. wimax
A feasibility study on vehicle to-infrastructure communication wi fi vs. wimax
 
The infrastructure impact of future autonomous connected car 4
The infrastructure impact of future autonomous connected car 4The infrastructure impact of future autonomous connected car 4
The infrastructure impact of future autonomous connected car 4
 
Accenture Goodwill Case Study
Accenture Goodwill Case StudyAccenture Goodwill Case Study
Accenture Goodwill Case Study
 
Real Time Connected Vehicle Networking with HDInsight and Apache Storm
Real Time Connected Vehicle Networking with HDInsight and Apache StormReal Time Connected Vehicle Networking with HDInsight and Apache Storm
Real Time Connected Vehicle Networking with HDInsight and Apache Storm
 
Automated Vehicles Summit
Automated Vehicles SummitAutomated Vehicles Summit
Automated Vehicles Summit
 
Developer 2.0
Developer 2.0  Developer 2.0
Developer 2.0
 
Strategies for Transitioning From SharePoint On-Prem to Office 365
Strategies for Transitioning From SharePoint On-Prem to Office 365Strategies for Transitioning From SharePoint On-Prem to Office 365
Strategies for Transitioning From SharePoint On-Prem to Office 365
 

Similaire à The Connected Vehicle: Viewing the Road Ahead

SapientNitro_Insights_Automotive_Technologies_Final
SapientNitro_Insights_Automotive_Technologies_FinalSapientNitro_Insights_Automotive_Technologies_Final
SapientNitro_Insights_Automotive_Technologies_FinalTimothy Cory
 
Smartphone friend or foe for Automotive OEMs?
Smartphone friend or foe for Automotive OEMs?Smartphone friend or foe for Automotive OEMs?
Smartphone friend or foe for Automotive OEMs?Mahbubul Alam
 
Digital transformation in automobile industry
Digital transformation in automobile industryDigital transformation in automobile industry
Digital transformation in automobile industryWay2SmileSolutionsUK
 
Interview: What is the main security and privacy risks associated with the ad...
Interview: What is the main security and privacy risks associated with the ad...Interview: What is the main security and privacy risks associated with the ad...
Interview: What is the main security and privacy risks associated with the ad...Ersin KARA
 
Highly Automated Driving
Highly Automated DrivingHighly Automated Driving
Highly Automated DrivingStradablog
 
Ten ways autonomous driving could redefine the automotive world
Ten ways autonomous driving could redefine the automotive worldTen ways autonomous driving could redefine the automotive world
Ten ways autonomous driving could redefine the automotive worldStradablog
 
Time to set the connected car free
Time to set the connected car freeTime to set the connected car free
Time to set the connected car freeTNS
 
A Vision of the Auto Industry Circa 2025
A Vision of the Auto Industry Circa 2025A Vision of the Auto Industry Circa 2025
A Vision of the Auto Industry Circa 2025Cognizant
 
10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...
10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...
10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...David Serrault
 
Connected Vehicles: An Overview on Evolution, Challenges, Forecasts and Trends
Connected Vehicles: An Overview on Evolution, Challenges, Forecasts and TrendsConnected Vehicles: An Overview on Evolution, Challenges, Forecasts and Trends
Connected Vehicles: An Overview on Evolution, Challenges, Forecasts and TrendsMadhur Gupta
 
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...Andreas Mai
 
Connected cars a rising trend in the global automobile sector
Connected cars   a rising trend in the global automobile sectorConnected cars   a rising trend in the global automobile sector
Connected cars a rising trend in the global automobile sectorAranca
 
Connected cars-a-rising-trend-in-the-global-automobile-sector-thematic-report
Connected cars-a-rising-trend-in-the-global-automobile-sector-thematic-reportConnected cars-a-rising-trend-in-the-global-automobile-sector-thematic-report
Connected cars-a-rising-trend-in-the-global-automobile-sector-thematic-reportAranca
 
How Telematics Will Improve Driver Experience and Deliver Greater Business Value
How Telematics Will Improve Driver Experience and Deliver Greater Business ValueHow Telematics Will Improve Driver Experience and Deliver Greater Business Value
How Telematics Will Improve Driver Experience and Deliver Greater Business ValueCognizant
 
Kia Motors Design research
Kia Motors Design researchKia Motors Design research
Kia Motors Design researchGiulio Campo
 
Smart phones, big data & your car
Smart phones, big data & your carSmart phones, big data & your car
Smart phones, big data & your carNash Ogden
 
Connected Cars Quickly Becoming Part of the Internet of Things (IoT)
Connected Cars Quickly Becoming Part of the Internet of Things (IoT)Connected Cars Quickly Becoming Part of the Internet of Things (IoT)
Connected Cars Quickly Becoming Part of the Internet of Things (IoT)ParthaS
 

Similaire à The Connected Vehicle: Viewing the Road Ahead (20)

SapientNitro_Insights_Automotive_Technologies_Final
SapientNitro_Insights_Automotive_Technologies_FinalSapientNitro_Insights_Automotive_Technologies_Final
SapientNitro_Insights_Automotive_Technologies_Final
 
Smartphone friend or foe for Automotive OEMs?
Smartphone friend or foe for Automotive OEMs?Smartphone friend or foe for Automotive OEMs?
Smartphone friend or foe for Automotive OEMs?
 
Digital transformation in automobile industry
Digital transformation in automobile industryDigital transformation in automobile industry
Digital transformation in automobile industry
 
Interview: What is the main security and privacy risks associated with the ad...
Interview: What is the main security and privacy risks associated with the ad...Interview: What is the main security and privacy risks associated with the ad...
Interview: What is the main security and privacy risks associated with the ad...
 
Highly Automated Driving
Highly Automated DrivingHighly Automated Driving
Highly Automated Driving
 
Ten ways autonomous driving could redefine the automotive world
Ten ways autonomous driving could redefine the automotive worldTen ways autonomous driving could redefine the automotive world
Ten ways autonomous driving could redefine the automotive world
 
Time to set the connected car free
Time to set the connected car freeTime to set the connected car free
Time to set the connected car free
 
A Vision of the Auto Industry Circa 2025
A Vision of the Auto Industry Circa 2025A Vision of the Auto Industry Circa 2025
A Vision of the Auto Industry Circa 2025
 
10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...
10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...
10 stakes in car User Experience - Paris college of arts 12-2014 - David Serr...
 
Connected Vehicles: An Overview on Evolution, Challenges, Forecasts and Trends
Connected Vehicles: An Overview on Evolution, Challenges, Forecasts and TrendsConnected Vehicles: An Overview on Evolution, Challenges, Forecasts and Trends
Connected Vehicles: An Overview on Evolution, Challenges, Forecasts and Trends
 
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...
 
Connected cars a rising trend in the global automobile sector
Connected cars   a rising trend in the global automobile sectorConnected cars   a rising trend in the global automobile sector
Connected cars a rising trend in the global automobile sector
 
Connected cars-a-rising-trend-in-the-global-automobile-sector-thematic-report
Connected cars-a-rising-trend-in-the-global-automobile-sector-thematic-reportConnected cars-a-rising-trend-in-the-global-automobile-sector-thematic-report
Connected cars-a-rising-trend-in-the-global-automobile-sector-thematic-report
 
Z_punkt Whitepaper Connected Mobility English
Z_punkt Whitepaper Connected Mobility EnglishZ_punkt Whitepaper Connected Mobility English
Z_punkt Whitepaper Connected Mobility English
 
Connected Car - A New Ecosystem
Connected Car - A New EcosystemConnected Car - A New Ecosystem
Connected Car - A New Ecosystem
 
How Telematics Will Improve Driver Experience and Deliver Greater Business Value
How Telematics Will Improve Driver Experience and Deliver Greater Business ValueHow Telematics Will Improve Driver Experience and Deliver Greater Business Value
How Telematics Will Improve Driver Experience and Deliver Greater Business Value
 
Kia Motors Design research
Kia Motors Design researchKia Motors Design research
Kia Motors Design research
 
Smart phones, big data & your car
Smart phones, big data & your carSmart phones, big data & your car
Smart phones, big data & your car
 
18_Connectivity
18_Connectivity18_Connectivity
18_Connectivity
 
Connected Cars Quickly Becoming Part of the Internet of Things (IoT)
Connected Cars Quickly Becoming Part of the Internet of Things (IoT)Connected Cars Quickly Becoming Part of the Internet of Things (IoT)
Connected Cars Quickly Becoming Part of the Internet of Things (IoT)
 

Plus de Accenture Insurance

Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...
Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...
Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...Accenture Insurance
 
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...Accenture Insurance
 
Technology Vision for Insurance 2020
Technology Vision for Insurance 2020Technology Vision for Insurance 2020
Technology Vision for Insurance 2020Accenture Insurance
 
Unlocking Value from Unstructured Data
Unlocking Value from Unstructured DataUnlocking Value from Unstructured Data
Unlocking Value from Unstructured DataAccenture Insurance
 
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...Accenture Insurance
 
Accelerating Growth with Data-Driven Customer Experience
Accelerating Growth with Data-Driven Customer ExperienceAccelerating Growth with Data-Driven Customer Experience
Accelerating Growth with Data-Driven Customer ExperienceAccenture Insurance
 
Scale Innovation and Achieve Value with Future Systems
Scale Innovation and Achieve Value with Future SystemsScale Innovation and Achieve Value with Future Systems
Scale Innovation and Achieve Value with Future SystemsAccenture Insurance
 
Striking Balance With Whole-Brain Leadership
Striking Balance With Whole-Brain LeadershipStriking Balance With Whole-Brain Leadership
Striking Balance With Whole-Brain LeadershipAccenture Insurance
 
Workforce 2025 Infographic - Capital Markets Skills and Roles of the Future
Workforce 2025 Infographic - Capital Markets Skills and Roles of the FutureWorkforce 2025 Infographic - Capital Markets Skills and Roles of the Future
Workforce 2025 Infographic - Capital Markets Skills and Roles of the FutureAccenture Insurance
 
Workforce 2025 Infographic - Banking Skills and Roles of the Future
Workforce 2025 Infographic - Banking Skills and Roles of the FutureWorkforce 2025 Infographic - Banking Skills and Roles of the Future
Workforce 2025 Infographic - Banking Skills and Roles of the FutureAccenture Insurance
 
Workforce 2025 Infographic - Insurance Skills and Roles of the Future
Workforce 2025 Infographic - Insurance Skills and Roles of the FutureWorkforce 2025 Infographic - Insurance Skills and Roles of the Future
Workforce 2025 Infographic - Insurance Skills and Roles of the FutureAccenture Insurance
 
Workforce 2025 - Financial Services Skills & Roles Of The Future
Workforce 2025 - Financial Services Skills & Roles Of The FutureWorkforce 2025 - Financial Services Skills & Roles Of The Future
Workforce 2025 - Financial Services Skills & Roles Of The FutureAccenture Insurance
 
Three Preconditions To Pivoting Wisely
Three Preconditions To Pivoting WiselyThree Preconditions To Pivoting Wisely
Three Preconditions To Pivoting WiselyAccenture Insurance
 
Accelerating Growth With Applied Customer Engagement
Accelerating Growth With Applied Customer EngagementAccelerating Growth With Applied Customer Engagement
Accelerating Growth With Applied Customer EngagementAccenture Insurance
 
Breathe New Life into Life Insurance
Breathe New Life into Life InsuranceBreathe New Life into Life Insurance
Breathe New Life into Life InsuranceAccenture Insurance
 
Way Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOWay Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOAccenture Insurance
 

Plus de Accenture Insurance (20)

Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...
Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...
Future-ready Insurance Systems – An Insurer’s Guide to Optimizing Technology ...
 
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
 
Technology Vision for Insurance 2020
Technology Vision for Insurance 2020Technology Vision for Insurance 2020
Technology Vision for Insurance 2020
 
Unlocking Value from Unstructured Data
Unlocking Value from Unstructured DataUnlocking Value from Unstructured Data
Unlocking Value from Unstructured Data
 
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
Open Insurance - Unlocking Ecosystem Opportunities For Tomorrow’s Insurance I...
 
Accelerating Growth with Data-Driven Customer Experience
Accelerating Growth with Data-Driven Customer ExperienceAccelerating Growth with Data-Driven Customer Experience
Accelerating Growth with Data-Driven Customer Experience
 
Scale Innovation and Achieve Value with Future Systems
Scale Innovation and Achieve Value with Future SystemsScale Innovation and Achieve Value with Future Systems
Scale Innovation and Achieve Value with Future Systems
 
AI: Built To Scale
AI: Built To ScaleAI: Built To Scale
AI: Built To Scale
 
Striking Balance With Whole-Brain Leadership
Striking Balance With Whole-Brain LeadershipStriking Balance With Whole-Brain Leadership
Striking Balance With Whole-Brain Leadership
 
Decoding Transformation
Decoding TransformationDecoding Transformation
Decoding Transformation
 
Workforce 2025 Infographic - Capital Markets Skills and Roles of the Future
Workforce 2025 Infographic - Capital Markets Skills and Roles of the FutureWorkforce 2025 Infographic - Capital Markets Skills and Roles of the Future
Workforce 2025 Infographic - Capital Markets Skills and Roles of the Future
 
Workforce 2025 Infographic - Banking Skills and Roles of the Future
Workforce 2025 Infographic - Banking Skills and Roles of the FutureWorkforce 2025 Infographic - Banking Skills and Roles of the Future
Workforce 2025 Infographic - Banking Skills and Roles of the Future
 
Workforce 2025 Infographic - Insurance Skills and Roles of the Future
Workforce 2025 Infographic - Insurance Skills and Roles of the FutureWorkforce 2025 Infographic - Insurance Skills and Roles of the Future
Workforce 2025 Infographic - Insurance Skills and Roles of the Future
 
Workforce 2025 - Financial Services Skills & Roles Of The Future
Workforce 2025 - Financial Services Skills & Roles Of The FutureWorkforce 2025 - Financial Services Skills & Roles Of The Future
Workforce 2025 - Financial Services Skills & Roles Of The Future
 
Make your Wise Pivot to the New
Make your Wise Pivot to the NewMake your Wise Pivot to the New
Make your Wise Pivot to the New
 
Three Preconditions To Pivoting Wisely
Three Preconditions To Pivoting WiselyThree Preconditions To Pivoting Wisely
Three Preconditions To Pivoting Wisely
 
Accelerating Growth With Applied Customer Engagement
Accelerating Growth With Applied Customer EngagementAccelerating Growth With Applied Customer Engagement
Accelerating Growth With Applied Customer Engagement
 
Breathe New Life into Life Insurance
Breathe New Life into Life InsuranceBreathe New Life into Life Insurance
Breathe New Life into Life Insurance
 
Experience the Power of More
Experience the Power of MoreExperience the Power of More
Experience the Power of More
 
Way Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOWay Beyond Marketing - The Rise of the Hyper-Relevant CMO
Way Beyond Marketing - The Rise of the Hyper-Relevant CMO
 

Dernier

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Dernier (20)

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

The Connected Vehicle: Viewing the Road Ahead

  • 1. Autonomous Driving Off Message Alert 1 Message Unread Tablet Battery Charging 90% Charged Music Playlist on Shuffle The Connected Vehicle: Viewing the Road Ahead
  • 2. 2 Introduction In the past decade, auto manufacturers have installed various technologies designed to make cars safer, more responsive, and more pleasurable to drive. From the hands-free cellphone, to iPod berths, to satellite radio, to automated parking—not to mention Google’s self-driving vehicle—the automobile is undergoing an electronic overhaul that promises to transform its role for consumers. What once was perceived as personal transportation is fast evolving into a new mobile device, merging with the digital world into an all-encompassing communications environment.
  • 3. 3 This ongoing transformation is poised to shift into high gear as cars display still greater connectivity and broader capabilities than ever. What makes this shift different from the way automobiles adopted new technologies in the past is that this time, automakers may have to consider how they can quickly merge consumer electronics and software with their traditional automotive systems. Moreover, the consumer—whose platform preferences have already been made clearly and decisively known in the electronics marketplace in general—could exert a greater influence on the automotive industry as well. The overwhelmingly broad acceptance of technologies from Apple, Google, and Microsoft will easily spill over into the automotive interior. This shift could have major implications for automotive OEMs. As consumers express their preference for the in-vehicle technologies, form factors, and brands they have grown accustomed to using elsewhere in their lives, automotive manufacturers may be forced to follow suit. In other words, if automobile Brand X is the first to offer Apple CarPlay™ to rave reviews and brisk sales, can other carmakers afford to stand by idly and watch? This paper examines the key trends affecting the connected vehicle, the role of the consumer in deciding these technologies, and the likely role that third- party technology leaders such as Apple, Microsoft and Google may play in determining in-vehicle technologies. We also look at how the concept of the connected vehicle extends to services in a B2B setting—such as fleet management—and the importance of vehicle use data collected by telemetry technologies to OEMs’ connected vehicle services.
  • 4. 4 Contents Tap or click icon to jump to that section. Consumer in the driver seat Good timing for the connected vehicle Non-passenger cars welcome Looking down the road Connected vehicle will spawn business opportunities How to make the connected vehicle a reality Mobile device the gateway? How should companies prepare for this market?
  • 5. 5 Positive consumer attitudes toward a variety of technologies and services in vehicles, such as reports on the vehicle’s health and maintenance, are driving these changes. According to Accenture research, some of the most popular features are safety-oriented. Consumer in the driver seat 1 Accenture Connected Vehicle: What Drivers Want 2014 research - http://www.accenture.com/us-en/landing-pages/products/Pages/connected-vehicle.aspx These include fully automated parking, lane-changing warnings, lane-keeping systems, collision warning devices, emergency calls, and automatic braking that prevents the car from running into an object. In fact, consumers so heavily favor the purchase of a vehicle based on its in-vehicle technology options, that performance—traditionally one of the top factors swaying a purchase decision—takes a back seat. Drivers are twice as likely to choose a car based on its technology options than on its performance according to Accenture research.1 For example, some 39 percent of drivers surveyed said their primary consideration in choosing a new vehicle is in-car technology. This compares with 14 percent who said driving performance was the biggest influence on their choice. Nor is this preference confined to the traditional automotive markets. Consumers in emerging markets were similarly favorable toward in-car technologies. Accenture research found strong demand from consumers in emerging markets, as drivers in China, Brazil, Indonesia, and Malaysia expressed the greatest interest in all of the connected vehicle technologies and digital capabilities currently available and used widely by consumers in more mature markets.
  • 6. 6 Several factors have converged to make the connected vehicle not only possible today, but essential from a consumer view. For one thing, barriers that once made machine-to- machine communication difficult to achieve are coming down across the board. Good timing for the connected vehicle 2 Accenture Connected Vehicle: What Drivers Want 2014 research - http://www.accenture.com/us-en/landing-pages/products/Pages/connected-vehicle.aspx With the smart home equipped with sophisticated electronics— entertainment, energy management, security, and other systems—as well as emerging “smart city” applications such as parking location, intermodal transportation, and traffic control, it’s no wonder consumers are waiting for the “next big thing.” Indeed, there is pressure to not only meet, but exceed, customer expectations for interaction between devices, and for digital intelligence to augment the consumer’s physical experience. The auto industry is responding with innovations of its own— often led by newcomers that are changing the industry paradigm, such as Google with its autonomous driving car, Tesla with the electric vehicle, or Daimler with its car2go™ car-sharing business. Some 90 percent of survey respondents2 expressed an interest in some autonomous driving options, primarily those related to safety. This demand for aspects of autonomous driving has already encouraged automotive OEMs, regulators, and industry organizations to address the current barriers to widespread use of such technology as Google’s driverless vehicle (see sidebar article).
  • 7. 7 Another reason the connected vehicle is timely is the convergence of a robust ecosystem offering a fertile environment for in- vehicle innovation. Numerous companies and parts manufacturers serve this developing industry, including automotive OEMs, telecommunications operators, consumer electronics firms, and software and application developers. A final factor is the general evolution of the automobile system. The automobile traditionally has been a closed system whose offerings were dominated by the automakers themselves. If a third party wanted to develop an application to play in the vehicle interior, they first had to go through the carmaker. Now, however, the convergence of consumer electronics in the car portends a change in that relationship, one that could well reduce the OEMs’ purview.
  • 8. 8 The connected vehicle concept is inherently flexible, enabling the application of in-vehicle technologies to industrial vehicles and heavy equipment. Non-passenger cars welcome Industrial vehicles can benefit from a telematics platform capable of transmitting a collection of data from their machines on a global basis. Heavy equipment operating in remote locations can send engine performance, fuel consumption, mileage, and other data to a central site for processing and necessary follow-on servicing. Vehicle data is sent to the connected vehicle platform, with real-time processing of the data enabling decision-makers to act on fuel consumption and other service-related trends. This could be beneficial to a host of industries—including agriculture, insurance, health, advertising, and location-based services such as couponing and other business promotions—and represents a promising, and potentially very profitable, revenue stream for carmakers.
  • 9. 9 With in-vehicle technology currently undergoing a rapid transformation, consumers can expect to see a variety of different telematics solutions in their cars before a common platform is adopted by the community of automotive OEMs. Looking down the road One factor slowing the in- vehicle transformation is the fact that consumer electronics continues to evolve faster than the OEM electronics in vehicles. For instance, the lifecycle of the consumer cellphone is minimal compared to that of commonly accepted technology inside a personal auto. In one scenario, a lightweight “silver box” in the car would provide basic Bluetooth connectivity to all technology in the vehicle, but at the same time open to potential upgrades or apps that would enable greater longevity for the technology. A critical factor is the need for standardization to enable true portability. For instance, consumers could bring their own user interface to this box in the form of their tablet or smartphone and immediately enjoy the full connectivity to which they are accustomed.
  • 10. 10 If the connectivity between the tablet and silver box is standardized—say, for instance, it’s a common USB-enabled “docking station”—then interoperability across different cars becomes possible. To this end, joint ventures may develop between car manufacturers and consumer technology companies. The current in-vehicle display size also is likely to expand to accommodate a host of new capabilities, some of which the driver or passenger would access when the vehicle is parked or stopped. The current size of six or nine inches could be eclipsed by larger displays that could handle the many applications that will find their way into the vehicle to add convenience for the driver. For instance, the display could feature a “smart” instrument cluster that includes traditional dashboard indicators as well as those related to infotainment options, such as the one on the 2015 Audi TT concept car previewed at the 2014 Consumer Electronics Show.3 The display also could more closely duplicate the experience consumers are accustomed to when using their current computing devices— such as a laptop that might have scores or even hundreds of different applications—and could offers consumers the opportunity to extensively personalize the user interface. Importantly, displays likely will support different interfaces for various people in the car. For instance, the driver will need a dedicated interface linking to specific content related to vehicle performance, road conditions, and vehicle status. Front-seat passengers will need a separate interface to other content, such as access to the radio controls and navigation. Passengers in the rear of the vehicle will want a third interface, providing access to entertainment content such as videos and music. 3 http://www.themotorreport.com.au/57982/audi-reveals-new-tt-interior-at-consumer-electronics-show
  • 11. 11 The ability to source data from vehicles will enable a range of new business-to-business and business-to-consumer digital services, Accenture believes. Connected vehicle will spawn business opportunities For example, data sourced from vehicles could be used to enable a portfolio of value- added consumer services such as vehicle diagnostics, driving dashboards, and concierge services. These could be delivered to drivers through multiple devices—a vehicle’s head unit, or a driver’s smartphone or tablet. As the connected vehicle becomes more of a reality, automotive manufacturers also will find it essential to upgrade their online offerings to consumers. With connected vehicle technology rapidly becoming a key car-purchasing criterion, consumer expectations for greater responsiveness to their needs and desires will require that manufacturers provide more customized, interactive websites to better aid consumers’ car-buying decisions. For instance, based on Accenture’s survey findings, the industry should consider adopting digital innovations such as web chat and mobile-enabled websites. These technologies can not only further enhance the consumer’s digital shopping experience, but also enable automakers to stay in closer touch with customers while they own their cars—to strengthen loyalty and to provide offers for after-sales maintenance services, vehicle parts, or even vehicle repurchase.
  • 12. 12 Importantly, automakers will need to ensure their cars are equipped with over-the-air downloading capabilities to deliver regular updates and new content to the onboard system without the need for user intervention. The connected vehicle also could spawn new opportunities for businesses in various industries, including agriculture, insurance health care, and advertising, among others. In agriculture, for instance, vehicles could be equipped with a core set of functionalities common across all industries, and then a set of differentiated vertical applications specific to the needs of agribusinesses. Valuable predictive maintenance and remote diagnostics services for agricultural and construction equipment also could be supported by more sophisticated vehicle connectivity. As long as cars are equipped with OEM systems for connectivity, automakers will have the opportunity to gather a wide range of data from their vehicles and work with specialized service providers to resell that data to interested parties. For instance, vehicle use data is valuable to such enterprises as fleet operators, rental agencies, and service firms. Equipped with information on vehicle usage, insurance companies could bill their customers based on the mileage driven. Auto manufacturers, in effect, have an opportunity to create a new line of business as information brokers to complement their traditional role as vehicle producers.
  • 13. 13 For the connected vehicle to become a mainstream reality in the auto marketplace, cooperation among key players in key industries—automotive, telecommunications, and electronics—is essential. How to make the connected vehicle a reality This industry cooperation—and, to an extent, standardization—is being promoted by such efforts as the GENIVI Alliance, a nonprofit industry group committed to broad adoption of an open-source development platform for a variety of In-Vehicle Infotainment (IVI) services, and the Open Automotive Alliance launched by Google. The development of the market for telematics already has progressed for several years, so that auto manufacturers have begun to install their own systems. Ford’s SYNC™ is the first example of the vehicle being opened to a community of developers. A development platform, SYNC allows developers to build their own applications that run on a smartphone that is, in turn, connected to the vehicle and its onboard systems. While controlling the apps that run on SYNC, Ford has positioned itself in the vanguard of the trend for automakers to open their vehicles to enable consumers to take advantage of connected vehicle services beyond those the OEM provides. Also pursuing telematics solutions are large telecommunications providers, which have embarked on a variety of efforts to push the connected car forward. Some providers are acquiring companies with telematics capabilities, and others are teaming directly with automotive manufacturers. Finally, there is the role of technology giants such as Apple, Google, and Microsoft. As leaders in the personal communications market, they exert a huge influence on consumer desires, habits, and expectations for technology. The role they play in the development of in-vehicle systems could have a major influence on the technologies and platforms that ultimately become preferred by consumers and adopted by auto manufacturers.
  • 14. 14 One reason for this is that many of the solutions for the connected vehicle are based on the premise that consumers will bring their own device—i.e., the smartphone or tablet—into the vehicle. Mobile device the gateway? Thus the mobile device, in effect, becomes the gateway between the various technologies that connect within and outside the vehicle, including navigation, entertainment, and the reporting of vehicle health data. Of course, when it comes to the smartphone as gateway to in-vehicle technology, Apple has to be viewed as the elephant in the front seat. Apple recently announced a new system called Apple CarPlay™, which considers the vehicle as an accessory to the iPhone. Consumers will be able to attach different accessories to the iPhone, including their vehicles. Google announced a similar technology, called Projected Mode™, and Microsoft has its own solution. Apple’s CarPlay represents a potentially disruptive technology for auto manufacturers, which traditionally have controlled the human-machine interface in the vehicle, including much of the technology that consumers use today to access entertainment systems.
  • 15. 15 In many cases, the actual branding of a carmaker is reflected in each OEM’s human-machine interface in the vehicle, including variations in the control device (joystick or touchscreen, for example), the color, the background materials, buttons, etc. For this reason, carmakers will see the incursion by the Apple platform as a possible threat to their control of in-vehicle technology. By contrast, if consumers expect to bring their iPhones into the vehicle as the primary source or gateway to the car’s infotainment systems, Apple could become the user interface for in-vehicle infotainment. In other words, Apple would completely control the user experience into the vehicle the same way it does for the applications for smartphones, the iPad, and the iPod. With CarPlay, Apple promises to bring the dynamics of the Apple stores and smartphone applications into the vehicle. This, of course, would be much appreciated by car buyers, who would view it as a means to further enhance their driving experience via a common technology that has become a de facto consumer standard. Android Auto™, Google’s answer to CarPlay, could be similarly disruptive. It enables a driver to plug his Android phone into a car’s console and turn the car’s center display into a large-screen interface for the phone. The in-vehicle infotainment system is expected to be offered in cars from the 40-plus companies that are members of the Open Automotive Alliance. In effect, the smartphone and the vehicle’s own embedded communication system become the two most important pieces of the connected vehicle. Most solutions in the market today are based on either of these two platforms, and in some cases, on both.
  • 16. 16 The promise of the connected vehicle is huge—affording the winners in this market increased sales and new business opportunities. How should companies prepare for this market? At the same time, making a variety of different technologies come together in a smooth and coordinated fashion presents a significant challenge for auto manufacturers. Carmakers also must be able to negotiate the challenge posed by big players such as Apple, Google, or Microsoft, whose powerful sway in the consumer marketplace could ultimately enable them to dictate the user interface in their vehicles. Another import service provider in this market is the telecommunications industry, which, because of its regional and global fragmentation, could require separate solutions for different players. Finally, there are the content providers, the satellite radio companies and other infotainment services that will help create a rich experience for the consumer. Regardless of which industry they are in, companies must be open to new business models, as well as the need for cooperation with other players to enable business- to-business services. A major facilitator of such cooperation will be a standard platform—such as the open-source, in-vehicle infotainment development platform favored by the GENIVI Alliance—that enables third-party providers of services to develop their own vertical applications. Ultimately, what’s needed is a consistent solution among automobile manufacturers, technology providers, telco companies, and content providers that provides the functionality and user experience that customers have come to expect—and demand—from their mobile devices. Even if that device parks in their garage instead of in their purse or briefcase.
  • 17. 17 As of May 2014, the company has had its employees driving the cars on the freeway and most recently on the streets around Google’s headquarters in Mountain View, California, where the cars have racked up a total of 700,000 miles. Chris Urmson, director of Google’s self-driving car concept outlines on Google’s official blog how city driving is more complex and how they have improved the software so it can detect hundreds of distinct objects simultaneously— pedestrians, buses, a stop sign held up by a crossing guard, or a cyclist making gestures that indicate a possible turn.4 While the Google self-driving cars until recently were occupied by employees, the company has begun testing two-seat prototypes with no steering wheel, accelerator pedal, or brake pedal. While the only driver controls are a red button for panic stops and a start button. Since 2009, Google has been trying out a fleet of driverless automobiles. Google’s self-driving car—Is the future already in your rear view? 4 The latest chapter for the self-driving car: mastering city street driving, Google Official Blog, May 28 2014. http://googleblog.blogspot.fi/2014/04/the-latest-chapter-for-self-driving-car.html
  • 18. 18 Google plans to build a fleet of these prototype electric vehicles that can be summoned via a smartphone app. Their top speed is 25 miles per hour, with a range of about 100 miles and it’s a sign driverless cars are a step closer to transforming transportation.5 In the next few decades, self- driving cars are expected to become more mainstream as both consumers and regulators become comfortable with their use on the road. By 2030, autonomous-driving- capable vehicles will represent approximately 25 percent of the passenger vehicle population in use in mature markets.6 5 Can Google Keep Its Self-Driving Car From Re-Igniting More Suburban Sprawl?, ClimateProgress, May 30, 2014. http://thinkprogress.org/climate/2014/05/30/3442311/self-driving-sprawl/ 6 Maverick Research: Crashing Industries and Our Societal Beliefs — The Real Implications of the Autonomous Vehicle, Gartner, Published: 3 October 2014
  • 19. For More Information To learn more about how Accenture can help you build and maintain a more cost-effective, higher-performing field force that can enhance customer satisfaction and loyalty, please contact: Twitter @MobilityWise is the official home of Accenture Enterprise Mobility providing news, trends and insights to CIOs in relation to the ever- changing mobile ecosystem. Accenture Digital App Navigate the Accenture Digital app wherever you go - to help your business unleash the power of digital to drive growth and create new sources of value. Use the buttons on the right to download the app from any of the listed app stores, or alternatively, scan the QR code from your device to be taken to the relevant store. Raffaele Menolascino Senior Manager Product, Service & Offering Development raffaele.menolascino@accenture.com Andrea Regalia Senior Manager Industry Solutions & Services andrea.regalia@accenture.com Andrea Fiorillo Manager Accenture Strategy andrea.fiorillo@accenture.com 19 i
  • 20. About Accenture Digital Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Contents | Cover October 2014 | 14-4643