All’interno del mutevole panorama contemporaneo, in cui il lavoro e i ruoli sono in continua evoluzione, dove l’uso della robotica è in forte crescita, lo sviluppo di nuove capacità è diventato un fattore fondamentale. L'Accenture Customer Innovation Network (ACIN) è il laboratorio dove è possibile riconfigurare la percezione del proprio brand per massimizzarne la rilevanza. ACIN lavora con i clienti per connetterli con l'ecosistema circostante, per ispirarli e per aiutarli a scoprire insight sui loro clienti. Le sue risorse, le sue strutture e il suo know-how aiutano a posizionare i brand in uno spazio più rilevante per i loro clienti, co-creando innovazione e realizzando la loro nuova brand purpose e creando scalabilità durante il processo di trasformazione.

1. THE AGE OF
RELEVANCE

2. The Age of Relevance
ABOUT
ACINMILAN
The Accenture Customer Innovation
Network (ACIN) is the go-to lab where
you can reconfigure your brand
perception and maximize its relevance.
ACIN works with clients to bring them
inspiration, to connect them with
the wider ecosystem, to help them
discovering powerful insights about
their customers.
We co-create the innovation journeys
that keep clients’ companies at the
edge and realize their new brand
purpose, while bringing scale to their
transformation journey.
In a landscape of evolving jobs and
roles, increasing use of robotics, the
development of new capabilities
and workforce borrowing, it has also
become more important than ever to
appropriately reconfigure the internal
workings of companies today.
ACIN has the assets, facilities and
know-how to help position brands
in a more relevant space for their
customers.
ACIN IS WHERE THE FUTURE
HAPPENS EVERY DAY

3. The Age of Relevance
RELEVANT
WORKFORCE
Is your Workforce capable of sustaining
the high expectations that you are
developing among your customers? Can
you truly deliver the level of personalization
and consumer experience they demand?
In short, are you relevant? Organizational
change will not happen by chance.
Insights around what the market top
players and disruptors are doing will help
companies transform their organizations
and workflows to Intelligent Enterprises.
One pathway is to adopt the 4Bs: Bot,
which leverages automation; Buy &
Borrow, which involves deploying new
workforce solutions such as adaptive
workforce or crowdsourcing; and Build,
which promotes organic organizational
growth. This change requires embracing a
totally new mindset that goes way beyond
the traditional concept of training. Through
targeted upskilling, reskilling and new-
skilling, your company can transform its
human capital and reposition for greater
relevance on your consumers’ radar.

4. The Age of Relevance
BRAND
ECOSYSTEM PLAY
Consumer Goods companies need to
be relevant in a world that is changing
fast, not only in the way consumers act
and live, but also in the way technology
is disrupting everyday lives at the speed
of light. The change in consumers’
behavior requires a significant shift in the
way brands operate and are organized
internally. For example, in the beverage
industry, re-thinking the Bar experience
means identifying the intrinsic purpose
underneath the Brand and building the
right architecture able to bring it to life.
This means: reinventing the consumer
relationships by surprising with
personalization and entertainment; re-
designing the interaction with bar-owners
by orchestrating an open ecosystem
platform which integrates different
players to provide multiple services;
converting to a modern and data-driven
enterprise to take strategic decisions.

5. The Age of Relevance
RETHINK
THESTORE
Retailers need to establish relevance
through a strong bond with their
shoppers. The store – physical and
online – will play a pivotal role in the
relationship. It will become a vessel to
enforce brand awareness, but it will also
represent a destination and
a community hub.
The store will become a platform for
the brand to shine, its assortment and
transparency standing for quality, its
tailored contents fulfilling any need
for personalization, its time-saving
flow representing the efficiency of the
operations behind the scenes, and its
quotient of services and entertainment
building the ultimate brand experience.
To do this, retailers need to identify their
purpose and find relevance in people’s
lives with a direct impact on sales, loyalty
and brand equity.

6. The Age of Relevance
CIRCULAR
FASHION
Fashion brands need to grasp the relevance
of the circular economy in their industry.
Individuals have made it explicit: they
no longer support brands with negative
impacts on our environment. Fashion
ranks second among the most polluting
industries and the outlook is grim. The
consumers’ desire for sustainability stems
from wanting good for our planet either
by choosing truly ethical brands or looking
to expand their wardrobe by borrowing
instead of owning. For businesses, it is not
only a driver of environmental sustainability
but also an opportunity to grow.
To adapt effectively at scale, brands
are focusing on new business models:
adopting circular supplies (new raw
materials), designing products with
extended life (modularizing products and
restoring old ones), leveraging recycling,
and empowering the sharing economy
(vintage and fashion as-a-service). In a
world where fashion choices reflect values,
the winning brands bridge the gap between
doing good and looking good.

7. The Age of Relevance
PERSONALIZATION
ATSCALE
To scale personalization we need to shift
from “talking to consumers” to having
“conversations with individuals”. As
the concept of customer is disappearing
from the vocabulary of brands, data
analysis now more than ever needs to
be focused on shaping a 360 view of a
unique human being.
People will only share their stories with
brands they trust so brands need to
use these data (and trust) wisely, finding
the right messages for each individual,
and keeping the conversation relevant
by delivering them at the right time and
through the right channels. The real
challenge then is how to find and keep
the DNA-level of individual relevance, and
deliver it at epic scale? Brands need to
make this dream a reality by designing
new operating models with an ad-hoc
production model and streamlined
delivery flows.

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All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
ABOUT ACCENTURE
Accenture is a leading global
professional services company,
providing a broad range of services
and solutions in strategy, consulting,
digital, technology and operations.
Combining unmatched experience
and specialized skills across more
than 40 industries and all business
functions — underpinned by the
world’s largest delivery network —
Accenture works at the intersection
of business and technology to help
clients improve their performance
and create sustainable value for
their stakeholders. With 477,000
people serving clients in more than
120 countries, Accenture drives
innovation to improve the way the
world works and lives. Visit us at
www.accenture.com
REDUCE NOISE,
INCREASE RELEVANCE.
WELCOME TO THE AGE
OF PEOPLE.