1. Emerging markets: Think BRIC
This article was originally published on the Acclaro blog.
Category: Global Trends, International Business
Ever heard of BRIC? This is yet another must-know acronym for the entrepreneur, economist
and business professional who is interested in engaging in global business.
BRIC, also known as the “Big Four”, is an acronym for a grouping of four countries that are
considered by some analysts to offer the most potential for booming economic development in
the upcoming decades: Brazil, Russia, India and China. These countries have several
interesting traits in common that will appeal to you as a business person looking to market
products or services to foreign countries.
Big land area: these four countries occupy over a quarter of the globe’s surface
Lots of people: together, they are home to over 40% of the world’s population
High growth rate: by 2050, they will likely surpass the combined economies of the
world’s current richest countries according to projections made by investment bank
Goldman Sachs
Increased buying power: their respective currencies could appreciate by as much as
300% over the next 50 years, also according to Goldman Sachs
Quickly growing middle class: this translates to an increased demand for basic and
higher-priced goods
Additionally, according to The Economist, these four countries are 1st, 2nd, 4th and5th in the
world for the number of mobile phone users and 1st, 4th, 5th and 8th for the number of
internet users.
Page 1: Emerging markets: Think BRIC Copyright © Acclaro 2012

2. This graphic further drives home the point that the BRIC countries are communication hubs and
fertile ground for clever and appropriate, localized marketing. Instant messaging, blogging,
texting, emailing and social networking are among the favored means of communication in
Brazil, India and China, offering great potential for viral marketing efforts and promotions in
these countries.
What does this mean for your business? To throw in another financial acronym, localizing to
BRIC countries is a sure way to maximize ROI. These emerging markets are important to target
as they offer a tech-savvy, communication-oriented demographic and a significant population
base. Brazilian Portuguese, Russian, Indian English, Hindi, Mandarin and Cantonese, to name
only a few, are languages of the future; translating your business into these tongues will enable
you to reach what will soon be over half of the planet. So there is an audience for your
message; the next step is finding the partner to translate that message appropriately.
About Acclaro: Acclarois an international translation and localization company that
helps the world’s leading brands succeed across cultures. We specialize inwebsite
translation, marketing campaigns, documents and software localization to give clients
an authentic voice in key language markets.
North America: 1-866-468-5106 Worldwide: +1-914-468-0222
www.acclaro.comsales@acclaro.com
Page 2: Emerging markets: Think BRIC Copyright © Acclaro 2012