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Sharing economy: Implications for Ridesharing


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Sharing economy: Implications for Ridesharing

  1. 1. THE SHARING ECONOMY: Implications for Ridesharing
  2. 2. Parts of this slideshow were taken from a presentation SHARED on SlideShare by Loic Le Meur Founder, LEWEB
  3. 3. Other parts adapted from these books:
  4. 4. Our Premise “What can we learn from the sharing economy that can make ridesharing more successful?”
  5. 5. The Sharing Economy aka Collaborative Consumption
  6. 6. You’ve been a part of it ALL YOUR LIFE
  7. 7. Borrowing, not owning, books Credit: Jeremy Noble, uberculture (from Flickr)
  8. 8. But now the sharing economy is experiencing phenomenal growth
  9. 9. 40,000 people per day 30,000 cities 192 countries
  10. 10. 0 200 400 600 800 1000 1200 1400 1600 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 MILLIONS CUMULATIVE ORIGINATIONS
  11. 11. $320 million pledged by 2.2 million people on 18,000 projects 2011: Kickstarter hit 1 million backers
  12. 12. 25,000 fans donated $1.2M on Kickstarter to finance Amanda Palmer’s new album
  13. 13. 767,000+ members
  14. 14. Largest Community Garden on the Planet 25 million square feet
  15. 15. Bike sharing Land sharing iRent2 You SolarCity UsedCardboardBoxes.com FreeCycle ThredUp Flickr Zopa on-line loans RenttheRunway.com SkillShare . . . Wikipedia CouchSurfing.com SwapTree And more and more . . .
  16. 16. Could the sharing economy be a fad?
  17. 17. 52% of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years. Source: Study Sunrun - Feb 2013
  18. 18. 83% said they would share these items if they "could do so easily." Source: Study Sunrun - Feb 2013
  19. 19. "We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary." Bill Stewart, VP of customer care at Sunrun
  20. 20. Look at the large companies embracing the «collective»
  21. 21. Red Bull Collective Art, in partnership with Adobe Adobe invited artists from 85 countries to create Red Bull Collective Art, w/multiple pieces of art making one collective piece
  22. 22. During the 2012 election, Obama crowdsourced poster design ideas promoting jobs in America
  23. 23. Coca Cola running crowdsourcing design and brand ideas Coca-Cola used crowdsourcing for branding ideas, crowdsourcing marketing, video ideas (>3,600 submissions).
  24. 24. Photo Credit: NNECAPA/Flickr Same-day delivery: Some WalMart shoppers can receive a discount on their shopping when they drop off packages for people who live nearby
  25. 25. Why sharing?
  26. 26. #1 Recession
  27. 27. Photo Credit: Ed Yourdon/Flickr
  28. 28. #2 Too much waste
  29. 29. Great Pacific Garbage Patch
  30. 30. Photo Credit: plasticparadisemovie.com
  31. 31. #3 Too much stuff we don’t use
  32. 32. Photo Credit: K2D2vaca/Flickr Black Friday video
  33. 33. Self Storage is a $22 billion industry
  34. 34. Larger than box office sales
  35. 35. There is always something better
  36. 36. There is always something BIGGER
  37. 37. There is always something faster
  38. 38. The more we have
  39. 39. The more we want
  40. 40. but now, people want something different
  41. 41. Collaborative consumption can power a social revolution
  42. 42. We’re moving toward more people-2-people sharing
  43. 43. Less materialism More communityCost savings Maximum, convenient usability Sharing Economy The Sharing Economy is at the intersection of these popular desires:
  44. 44. People are moving from isolation . . . . . . where 75% of us do not know our next-door neighbors
  45. 45. . . . and where we own everything we need and Self-sufficiency Rules
  46. 46. to Collaborative Consumption where people can share resources without forfeiting cherished personal freedoms or sacrificing their lifestyle, opening them up to innate behavior that makes it fun and second nature to Rachel Botsman, in “What’s mine is yours”
  47. 47. Share Rachel Botsman, in “What’s mine is yours”
  48. 48. Replace consumerism with peer-to-peer sharing
  49. 49. The current system centralizes production, wealth, and control Industrial Economy Credit: Douglas Atkin
  50. 50. Now we have an alternative: peer sharing Sharing Economy Credit: Douglas Atkin
  51. 51. An entire new generation is growing up with new values
  52. 52. They believe in authenticity
  53. 53. They believe in sustainability
  54. 54. They believe doing well is doing good
  55. 55. They believe in community sharing
  56. 56. They believe in creating together
  57. 57. They believe in crowdfunding
  58. 58. They believe that greed is BAD, money is OK
  59. 59. They want to live with less
  60. 60. They want to live with lessMUCH
  61. 61. “this stuff ended up running my life, the things I consumed ended up consuming me” Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html Graham Hill
  62. 62. “Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don't need” Rachel Botsman, in “What’s mine is yours”
  63. 63. • Technology enables this growth . . .
  64. 64. . . . and then stays out of the way of the users
  65. 65. SO . . . What are the principles of collaborative consumption that we can adapt to ridesharing?
  66. 66. 4 core principles of community Connections are optional –always Connections are non-threatening Connections can foster community Connections lead to shared costs   ❷ ❶ or
  67. 67. 4 core principles of accessibility Access can happen quickly Access is convenient Access facilitated via technology Access is secure ! EASY !
  68. 68. Together we can REDESIGN Rethink Tweak Ridesharing
  69. 69. To have less of this Tweak
  70. 70. And more of this Image created by Washington State DOT
  71. 71. Presentation created by Amy Conrick Community Transportation Association of America July 2013

Notes de l'éditeur

  • 25,000 fans donated $1.2M on kickstarter to finance her next albumhttp://www.wired.com/underwire/2013/03/amanda-palmer-2/http://www.nytimes.com/2012/06/06/arts/music/amanda-palmer-takes-connecting-with-her-fans-to-a-new-level.html?pagewanted=all&_r=0
  • Distorted investment priorities, as wealth gets directed into what will earn the largest profit and not into what most people really need (so public health, public education, and even dikes for periodically swollen rivers receive little attention);Worsening exploitation of workers, since the harder, faster, and longer people work—just as the less they get paid—the more profit is earned by their employer (with this incentive and driven by the competition, employers are forever finding new ways to intensify exploitation);Overproduction of goods, since workers as a class are never paid enough to buy back, in their role as consumers, the ever growing amount of goods that they produce (in the era of automation, computerization and robotization, the gap between what workers produce—and can produce—and what their low wage allows them to consume has increased enormously);Unused industrial capacity (the mountain of unsold goods has resulted in a large percentage of machinery of all kinds lying idle, while many pressing needs—but needs that the people who have them can't pay for—go unmet);Growing unemployment (machines and raw materials are available, but using them to satisfy the needs of the people who don't have the money to pay for what could be made would not make profits for those who own the machines and raw materials—and in a market economy profits are what matters);Growing social and economic inequality (the rich get richer and everyone else gets poorer, many absolutely and the rest in relation to the rapidly growing wealth of the rich);The same market experiences develop a set of anti-social attitudes and emotions (people become egotistical, concerned only with themselves. "Me first", "anything for money", "winning in competition no matter what the human costs" become what drives them in all areas of life. They also become very anxious and economically insecure, afraid of losing their job, their home, their sale, etc.; and they worry about money all the time. In this situation, feelings as well as ideas of cooperation and mutual concern are seriously weakened, where they don't disappear altogether, for in a market economy it is against one's personal interest to cooperate with others);Worsening ecological degradation (since any effort to improve the quality of the air and of the water costs the owners of industry money and reduces profits, our natural home becomes increasingly unlivable);
  • An individual with no specialized skills should be able to make an average of $41,000 per year in the SERead more at http://venturebeat.com/2013/01/21/will-you-leave-your-job-to-join-the-sharing-economy/#eBwU2PvBIYBJEa57.99Sabrina Hernandez, 23, used to work at Starbucks, but she isn’t going back after averaging $1,200 a month this fall hosting strangers’ dogs in her apartment through website DogVacay. “It’s so much more rewarding than working in a customer-service setting.”Airbnb commissioned a study of its economic impact on San Francisco last year and found a “spillover effect.” Because an Airbnb rental tends to be cheaper than a hotel, people stay longer and spent $1,100 in the city, compared with $840 for hotel guests; 14% of their customers said they would not have visited the city at all without Airbnb.Today, City CarShare members save an average of more than $8,000 per year compared with the costs of private car ownership. Studies have shown, for example, that for every reduction of 15,000 owned cars, a city keeps $127 million in the local economy as people are able to get what they need within a smaller geographic area.