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4. Upcoming Webinars!
• University Shares Tips for Migrating Thousands of
Sites With One Install Profile
• Announcing Acquia’s Learn, Try, Sell Partner
Enablement Program
• Constructing a Fault-Tolerant, Highly Available Cloud
Infrastructure for your Drupal Site
• Building a Common Drupal Platform for Your
Organization Using Drupal 7
• Accessible Theming in Drupal
http://acquia.com/resources/webinars!

5. Acquia is Hiring
• Do you love working http://acquia.com/careers!
with Drupal?!
• Acquia is hiring in North
America, Europe, and
Australia!!
• Engineering!
• Design!
• Support!
• Operations!
• Client Advisors!
• Sales and Marketing!

6. Calculating the Savings of Moving
Your Drupal Site to the Cloud
Jess Iandiorio!
Sr. Director, Cloud Product Marketing!
Acquia!
!

7. Agenda
• The three elements of cost savings
• Gaining efficiencies with PaaS
• Making the business case to migrate your web
hosting to the cloud
• Customer TCO reduction examples

8. If you take away one thing…
Migrating to the cloud is an investment.
However, smart adoption of the cloud leads to
guaranteed cost savings.

9. The three elements of cost savings
Capital! Operational! Staffing!
1! 2! 3!
On-Premise:! On-Premise:! On-Premise:!
• Large costs upfront that • Operational expenses are • You’re restricted to your
can’t be fully deducted typically not hit.! staff’s time and skill sets.!
when incurred.! Cloud:! • Physical asset
• Cost lock-in.! • TCO becomes a calculation maintenance trumps
• Doesn’t easily scale.! of total cost of operation.! innovation.!
Cloud:! • Cloud optimization is an Cloud:!
• Resources are virtual and acquired skill set.! • You acquire an entire team
therefore shifted to Opex.! of experts.!
• Paid for monthly.! • Your team focuses on
responding to business
needs.!

10. #Winning
But it’s not all about cost savings

11. Acquia
Platform-as-a-Service cost efficiencies

12. Drupal Lifecycle events
Set-up/Launch Production Site Evolution
Build Application updates Diagnosis
• Load balancers • Drupal App code • Site failure
• Fast page cache Infrastructure • Infrastructure failure
• App Servers updates • Application errors
• Database Resolution
• OS
• File systems • Debugging • Resize
• Web servers • Security • Launch new virtual
• App Configuration servers
• HA architecture Operations
• Multi-region failover
• 24X7 monitoring & alerts
Deploy • Backups
• Integrated Git/SVN • Load testing
• Drag and drop
content management
Requires expert skills and significant time

13. Hosting vs. Platform as a Service
Mission critical Drupal applications
require more than just virtual
machines
Bring us your
code and files...
Virtual Machines
Vs.
and we’ll handle
the rest.

14. Platform as a Service stack
World Class Application 24/7 break-fix, Advisory support, Technical account
Support! managers, Audits: Site, security, performance!
Application Network! Search, Spam, Insight, Mobile, Functional testing, Marketing
Services! testing, Load testing, Runtime reporting!
Application! Customized environment, Analyze, Code management,
Lifecycle! Workflow, Cloud migration!
Management!
Low Cost, Flexible, Virtual elastic cloud resources, High
Platform Features! Reliable! availability, Configuration
management, Monitoring,
Optimization, Caching!
Platform Architecture!

15. Acquia
Framework for Calculating Cost Savings

16. Drupal Lifecycle events
Set-up/Launch Production Site Evolution
Build Application Diagnosis
• Load balancers updates • Site failure
• Fast page cache • Drupal App code • Infrastructure failure
• App Servers Infrastructure • Application errors
• Database updates Resolution
• File systems • OS • Resize
• Web servers • Debugging • Launch new virtual
• App Configuration • Security servers
• HA architecture • Multi-region failover
Operations
Deploy • 24X7 monitoring &
• Integrated Git/SVN alerts
• Drag and drop • Backups
content management • Load testing

17. Drupal Lifecycle events
Set-up/Launch Production Site Evolution
Build Application Diagnosis
Time & Cost Time & Cost
• Load balancers updates • Site failure Agility
Business
Savings
• Fast page cache
Savings
• Drupal App code • Infrastructure failure
• App Servers
• Drupal-tuned Infrastructure
• Dozens of tools to test • Application errors
• You can chase after
• Database updates Resolution
environment already your sites effectiveness new revenue
• File systems • Resize
built • AOS
• utomated developer opportunities
• Web servers • Debugging • Launch new virtual
• Fast migration
• App Configuration workflow • Yservers avoid
ou can
• Security
• HA architecture opportunity costs
• Multi-region failover
Operations
Deploy • 24X7 monitoring &
• Integrated Git/SVN alerts
• Drag and drop • Backups
content management • Load testing

18. Set-up/Launch
Architect & Design
Create a Drupal-tuned application platform
Building & debugging
Custom Caching Load Balancers
Drupal & Apache Application Servers
MySQL replication for high availability
HA network file system
Automation
Monitoring Drupal LAMP OS and hardware
Optimization, security, and configuration management
Daily architecture validation testing
Total estimated environment building & debugging time:
Total estimated environment building cost:

19. Production
IT Role & Tasks Annualized Cost
Drupal Developer
• Design new Drupal Modules • Release engineering
• Design new Drupal Themes • Performance tuning
• Troubleshoot system deficiencies • Software testing & QA
• Maintain existing web applications
Web Security Admin
• Security management • Drupal core & contrib updates
• Infrastructure Updates • Penetration testing
System Admin
• Support infrastructure • OS updates
• Backups • Filesystem updates
• Load testing • Database updates
• 24X7 Monitoring
Platform Architect
• 24X7 Monitoring • Infrastructure implementation
• Infrastructure design
Total Staff Costs Associated with Website maintenance:

20. Site Evolution
Options Users hitting your site
.010
Over Plan
1 .008
Over Pay
Under Plan .006
2
Expect Outages
.004
Acquia Plan
3
No Failure
.002
0
Jul Aug Sept Oct Nov Dec

21. Site Evolution
Over Plan Under Plan Acquia Plan
1 2 3
Over Pay Expect Outages Auto Optimized
Large Lifestyle Large M&E Online International news
Television Network Business network
• Negotiated a 3 year “deal” for • Did not plan for significant • Only major news organization
35 servers traffic spikes live-blogging from the streets
of Cairo
• IT guy looks like a hero, but he • Site went down in critical time
knows he’s using 10 • 150% increase in traffic in the
• Lost 5 hours of site uptime for course of one day
• 25 server environments 15 microsites
wasted. • Serving old-content and
• $200,000 opportunity cost content contributors couldn’t
• $225,000+ wasted access their contribution
• Suffered brand/image damage
interface
• Acquia provisioned 12 virtual
servers in one hour, and within
12 hours they re-directed their
DNS server and were serving
their pages from our
environment

22. Site Evolution
Over Plan Under Plan Acquia Plan
1 2 3
Over Pay Expect Outages Auto Optimized
Large Lifestyle Large M&E Online International news
Television Network Business network
• Negotiated a 3 year “deal” for • Did not plan for significant • Only major news organization
35 servers traffic spikes live-blogging from the streets
of Cairo
• IT guy looks like a hero, but he • Site went down in critical time Concurrent real-time
knows he’s using 10 • 150% increase from about the
visits spiked in traffic in
• Lost 5 hours of site uptime for 50,000 … to 135,371 ...
course of one day
• 25 server environments 15 microsites The number of people
wasted. • Serving old-contenton Al
simultaneously and
• $200,000 opportunity cost content contributors couldn’t
Jazeera’s website kept
• $225,000+ wasted access their contribution
going as high as 200,000
• Suffered brand/image damage
interface was at any given
—that
second, and translated
• Acquia provisioned 12 virtual
into millions of people
servers in one hour, and within
watching on the Web.!
12 hours they re-directed their
!
DNS server and were serving
-TechCrunch!
their pages from our
environment

23. Acquia
Customer TCO Reduction Examples

24. Partners Passing Savings onto Customers
4-32 hours to configure single server
6+ to configure multiple servers
1.5 – 2 weeks to work on customers
servers
100 hours of dev-ops time to automate
to 1 hour provisioning
Source: Achieve Internet, Thought-
matrix, Exaltation of Larks

25. SEMI

26. SEMI
Challenge
Old Site Design – January 2011
• Recent economic conditions
required SEMI to find cost
efficiencies where possible
• Web infrastructure was the first
target – legacy CMS required
significant maintenance costs
• Co-location data storage
investment cost $33,000 every
quarter
www.waybackmachine.com

27. SEMI
Evaluating CMS Options
SEMI Event Microsites
• SEMI conducted a thorough
evaluation of CMS options
• With a team of 26 content
providers with different technical
skill sets that needed to publish
in different languages, ease-of-
use was critical
http://www.semiconrussia.org/en/

28. SEMI!
Results
SEMI Multi-Lingual Sites
• Migrated 26 sites
• Significantly reduced CMS
maintenance time
• Increased flexibility & ease-of-
use for content contributors
• 65% infrastructure cost savings
http://www.semi.org/ch/
http://www.semi.org/ko/
http://www.semi.org/jp/

29. Maxim Magazine

30. Maxim Magazine
Site Design Challenge
Old Site Design – June 2011
• Proprietary CMS was negatively
impacting their online business
• Lack of site development agility
translated to ad sales limitations
• Extensive investment in
proprietary system caused
significant “rip and replace”
pushback
www.waybackmachine.com

31. Maxim Magazine
Hosting Challenge
Maxim traffic spikes
• Hosting provider was not able to
provide necessary reliability
• Unplanned traffic spikes are part
of the nature of their business
• They needed a hosting provider
that would guarantee that their
site wouldn’t fail
www.Alexa.com

32. Maxim Magazine !
Results
Maxim Advertising Programs
• Re-tooled their developer skill
set in three weeks
• Successfully launched their site
one day early
• Decreased hosting costs by an
estimated 60%
www.maximgamergirl.com

33. Worry free, Enterprise-class Drupal hosting
www.acquia.com/products-services/acquia-managed-cloud

34. Questions?
• For more information visit:
http://www.acquia.com
• Contact us: sales@acquia.com or 888.9.ACQUIA
• Follow us: @acquia
• Comments welcome:
• Jess.iandiorio@Acquia.com
Today’s
webinar
recording
will
be
posted
to:
http://acquia.com/resources/recorded_webinars