73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.
Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?
Join our webinar as we dissect these challenges that many organizations face:
- How to set up the back-stage of the experience
- How to break down silos and ensure the right players are at the table
- How to enable agility and embrace a greater degree of risk
- Lastly, how to govern and measure the integrity of the experience when multiple business units are involved
2. Speakers
Anton Morrison
Vice President
User Experience and Design
Appnovation
John Mozayani
Vice President
Technology
Appnovation
David Aponovich
Sr. Director Product Marketing
Acquia
5. The Americas
Global HQ:
Vancouver, Canada
Europe
Regional HQ:
London, UK
Asia-Pacific
Regional HQ:
Hong Kong, China
A global, full-service, digital consultancy
Helping organizations realize their digital possibility.
17
Global
Offices
300+
Employees
10+ yrs
Acquia Preferred
Partner
8. CX is designing for the entire
journey, not for a single
interaction.
UX
CX
Designing a single
experience is no longer
enough.
9. UX
CX
Design a consistent
experience regardless
of where digital starts,
continues or ends.
Designing for the entire
journey, not for a single
interaction.
Designing a single
experience is no longer
enough.
20. Spending
Money
The old process is struggling...
Building
Products
Driving
Transactions
And customers are demanding more.
21. Spending
Money
The old process is struggling...
Building
Products
Driving
Transactions
And customers are demanding more.
Innovation >
Production
Building
Real Value
Driving
Relationships
42. Purpose People Product Process
Innovating the
way we build
products
How will we do this?
43. Purpose People Product Process Platform
Platforms that are
built to scale with
needs.
What is enabling us?
44. Purpose People Product Process Platform
Design systems are
the lens by which
customers see us.
How does this look from the customer perspective?
45. So where does the design system fit?
As part of the entire business.
Purpose People Product Process Platform
Customer
LINE OF VISIBILITY
DESIGN SYSTEM
DESIGN SYSTEM
46. John Mozayani
VP - Technology
john.mozayani@appnovation.com
Anton Morrison
VP - User Experience and Design
antonm@appnovation.com
Let’s keep in touch
47. Thank you for joining!
Questions?
Email: marketing@theacquiateam.com
Email: contact@appnovation.com
Phone: (646) 757 1545