1. Going Full Throttle: How to Speed
Time to Market on Marketing Campaign Sites
Bryan House
VP Global Accounts"
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2. Upcoming Webinars!
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Feb18th – Top 10 Drupal modules in 20 Minutes
Feb 19th – Best Practices for Drupal Adoption
Feb 20th – How to Work with Media in Drupal
Feb 18th - How to Build a Great Drupal Team
Feb 27th – Tell the Right Story to the Right People at the
Right Time, Integrating Content, Community and
Commerce
https://www.acquia.com/resources/webinars
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3. Acquia is Hiring!!
• Do you love working with Drupal?
• Acquia is hiring in North America, Europe and
Australia
• acquia.com/careers
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Support
Design
Operations
Client Advisors
Marketing and Sales
Engineering

4. Agenda!
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The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A

5. Agenda!
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The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A

6. WHY A SITE FACTORY?!
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7. Sites Large & Small, Oh My!!
Facebook
App
Portals
Event
Brand Site
Brand
Site
Blog
Event
Product
site
Microsite
Lifestyle Site
Event
Brand Site
Brand
Site
Webinar
Webinar
Brand
Site
Event
Intranets
Brand
Site
Self
Detail
Webinar
Community
Site
Facebook
App

8. Demand for New Digital Experiences !
Outpacing Capacity to Deliver!
!PACE OF DIGITAL MARKETING INITIATIVES
ACCELERATING!
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9. Impact on Digital Marketing Teams!
MANAGING MULTISITE DEPLOYMENTS AT SCALE !
IS DIFFICULT!
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10. Complexity Increases Fast… !
Regions
Product 3
Product 2
Product 1
Business Units
Market x
Market y
Market z

11. Complexity Increases Fast… !
Regions
Product 3
Product 2
Product 1
Business Units
Market x
Market y
Market z

12. … Exponentially in Global Businesses!
Markets
Regions
Market y
Market z
Products
Product 3
Product 2
Product 1
Business Units
Market x

13. standardized brand
experiences
standardized brand
experiences
bespoke build &
deployment approach
repeatable deployment
approach
custom brand
experiences
custom brand
experiences
bespoke build &
deployment approach
repeatable deployment
methodology
low
degree of website consistency
high
The Site Factory Opportunity!
few
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# of websites
many

14. degree of website consistency
high
The Site Factory Opportunity!
standardized brand
experiences
standardized brand
experiences
bespoke build &
deployment approach
repeatable deployment
approach
Point at which the
bespoke approach custom brand
breaks down" experiences
repeatable deployment
methodology
low
bespoke build &
deployment approach
custom brand
experiences
few
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# of websites
many

15. !
What’s the Issue?
• Marketing sites often create “noise” for IT
• Slow, cumbersome process for site creation
• Site owners lack skills to update sites
• Disconnect between IT & Marketing
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16. degree of website consistency
high
The Site Factory Opportunity!
standardized brand
experiences
standardized brand
experiences
bespoke build &
deployment approach
repeatable deployment
approach
Point at which the
bespoke approach custom brand
breaks down" experiences
repeatable deployment
methodology
low
bespoke build &
deployment approach
custom brand
experiences
few
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# of websites
many

17. Agenda!
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•
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The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A

18. Digital Marketer, aka “the Business”!
Titles!
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VP Digital
Dir. eMarketing
Pain!
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IT bottlenecks, slow to market
Cannot make changes or update own sites
Objectives!
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Self-service sites in days
Eliminate IT bottlenecks
Responsive, mobile sites
Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/"
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19. Application Development Teams, aka “IT”!
Titles!
•
•
CIO
Dir. Software Development
Pain!
• Marketing sites are noise, afterthought
• Lack of self sufficiency for marketing
Objectives!
• Simplify site creation, self sufficiency
• Repeatable process for new sites
• Separation between business critical & marketing sites
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20. Flexibility and Speed Drive !
Digital Experience Systems!
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Slow, deliberate change
Little experimentation
Emphasize transaction
Risk-averse
Core
Business
Systems
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
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21. Flexibility and Speed Drive !
Digital Experience Systems!
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Digital
Experience
Systems
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Fast, frequent changes
Lots of experimentation
Emphasize content
Risk-tolerant
Slow, deliberate change
Little experimentation
Emphasize transaction
Risk-averse
Core
Business
Systems
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
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22. A Digital Experience Platform that
Delivers the Best of Both Worlds!
GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT
WITH DIGITAL CONSUMERS !
+!
SCALE TO MEET NEEDS OF IT ORGANIZATION!
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23. Agenda!
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The digital experience problem
Who’s impacted?
A solution – Acquia Cloud Site Factory
Q&A

24. Acquia Cloud Site Factory!
• Acquia empowers digital business leaders to build:
– large numbers of diverse, content-rich, social sites
– to enable self-service site creation and content updates
for digital teams
– resulting in new site delivery within days
– via a delivery platform that enables a repeatable,
predictable site / brand governance workflow and
multisite management tools
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25. Acquia Cloud Site Factory!
Makes It Easy!
Business Owners"
• Focus on digital business results, offload non-core
operations"
Digital Marketers"
• Efficiently create unique branded experiences that fit
seamlessly into broader digital objectives"
Platform
Administrators"
• Large-scale multisite platform for simplified application
management"
Developers & Site
Builders"
• Powerful platform to develop, configure, theme, extend sites
with ease"
"
DevOps / SysAdmins
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• Proven Drupal-tuned application platform ensures reliability,
scalability, elasticity and security 24x7x365"

26. Acquia Cloud Site Factory!
Makes It Easy!
Business Owners"
• Focus on digital business results, offload non-core
operations"
Digital Marketers"
• Efficiently create unique branded experiences that fit
seamlessly into broader digital objectives"
Platform
Administrators"
• Large-scale multisite platform for simplified application
management"
Developers & Site
Builders"
• Powerful platform to develop, configure, theme, extend sites
with ease"
"
DevOps / SysAdmins
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• Proven Drupal-tuned application platform ensures reliability,
scalability, elasticity and security 24x7x365"

27. Fully-Integrated !
Digital Marketing Platform!
Build
Deliver
Manage
Acquia Cloud Site Factory
• Accelerate delivery of unique, branded experiences
• Simplify content creation and publishing
• Create Mobile-ready responsive sites
• Integrate with digital marketing toolset to drive results
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28. Site Factory to Build and Manage
Thousands of Websites!
+ +
Rapidly create new
site templates
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29. Site Factory to Build and Manage
Thousands of Websites!
+ +
Launch websites by
the hundreds, with
minimal effort
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+ + + +
+ + +
+
Rapidly create
new site templates

30. Rapidly Deploy Sites Without Coding!
1"
Select website template"
2"
Configure site-specific settings"
3"
Add design & site content"
Done."
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Templates"
http://www.[customdomain].com"
Information architecture"
Page layouts"
Roles & permissions"
Content types & display"
Pre-defined themes"

31. Manage Sites From One Place!
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32. Manage Sites From One Place!
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33. Create and Manage Groups of Sites!
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34. Create New Sites Quickly from Scratch!
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35. Create New Sites Quickly from Scratch!
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36. Duplicate Sites with Click of a Button!
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37. Duplicate Sites with Click of a Button!
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38. 3 + 300!
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3 Templates created 300 completely
custom brand experiences

39. 22
hospital campuses integrated
into one digital platform
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45. Push Out Changes at Scale!
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46. Worry-free Performance, !
When You Need It Most!
Monthly Page Views
Proven platform ensures
your best day will not
become your worst
• Create, deliver and
manage as many online
experiences as you need
1
Q
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2
Q
Tim
e
3
Q
4
Q
• Burstable, elastic
resources to respond to
any traffic conditions

47. Backed by the OpenSaaS Promise "
Freedom of Open Source
Efficiency of SaaS
" Power and flexibility of open source Drupal
" Efficiency of operations with Software-as-a-Service
" No lock-in - freedom to move websites in-house or elsewhere

48. Acquia Cloud Site Factory!
Digital Experiences as a Service
– Turnkey site creation and deployment
– Flexibility to customize and extend
– Scale to meet your greatest demand
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49. Questions!
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For more information visit: www.acquia.com
Email: sales@acquia.com
Call Us: 888.9.ACQUIA
Follow Us: @acquia & @bryanhouse
Today’s webinar recording will be posted to:
www.acquia.com/resources/recorded_webinars

50. Thank you
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