Thomas MacLean, Project Manager for NorthPoint Digital, presented a case study on the impressive platform and brand deployment of Rotary International on Acquia.
8. ROTARY.ORG: CHALLENGES
/ Unclear picture of Rotary’s positive impact
/ Alienating to outsiders
/ Difficult-to-find information
/ Lack of web governance
/ Not fulfilling membership’s needs
/ Not effective for sharing between clubs, members
9. Surveyed 10,000+ members of Rotary and related entities,
including non-member donors, from 14 countries.
ROTARY.ORG: EXTENSIVE RESEARCH
10. General Public
/ Showcase Rotary’s
enhanced brand
/ Enable regional membership
messages
/ Increase overall awareness of
Rotary
/ Inspiring or motivational
message
ROTARY.ORG: TWO SETS OF OBJECTIVES
Members
/ Provide tools, data, and
information
/ Navigation focused on
Rotary’s business
/ Significantly more detail and
depth
/ Enhance education and
training opportunities
12. TECHNOLOGY: CONTENT MANAGEMENT
/ Wanted to move away from SharePoint
/ Evaluated Ektron and Drupal
/ Selected Drupal due to
– Flexibility
– Capabilities
– Open Source
– Possibility of leveraging members to extend site
/ Selected Acquia
13. / Wanted out of authentication business
/ Data driven authorization to functionality
/ API-based and invisible to members
/ Enable a simplified experience for members
/ Selected OKTA
TECHNOLOGY: MEMBER MANAGEMENT
14. / Legacy applications were re-styled and linked through an
authentication gateway
/ Drupal to CRM (netForum) integration was built to support
profile data
/ All integration is real-time but cached in Drupal for
performance purposes
TECHNOLOGY: INTEGRATE HOMEGROWN APPLICATIONS
15. / Opted for responsive design approach
/ Less than 15% of all traffic was mobile
/ Theme was built in Zurb Foundation
TECHNOLOGY: MOBILE
21. RECIPE FOR SUCCESS
/ Embrace the development process
/ Stay involved without micromanaging
/ Remain flexible
/ Prioritize the wish list
/ Hire the right people
22. POSITIVE RESULTS
/ Visits increased by 17%
/ Unique visitors increased by 26%
/ Time on page and pages per visit remained stable
/ Mobile visits increased by 42%
24. New York Office
130 West 42nd Street
New York, NY 10036
Tel: 212-819-1700
Boston Office
470 Atlantic Avenue
Boston, MA 02110
Tel: 617-725-8888
Philadelphia Office
1650 Market Street
Philadelphia, PA 19103
Tel: 215-558-2700
info@northpointdigital.com
/
www.northpointdigital.com
/
@northps
Q & A