SlideShare une entreprise Scribd logo
1  sur  24
Télécharger pour lire hors ligne
Rotary.org
Digital Transformation 
through Drupal
•  Privately held
•  Founded 2003
NEW YORK
 BOSTON
 PHILADELPHIA
ABOUT US
•  Employee base (130+)
•  3 Offices
HQ
OUR SERVICES
Strategy

/ Customer Research
/ Digital Strategy
/ Mobile Strategy
/ Multi-Channel
/ Analytics
Experience Design

/ Experience Strategy
/ Information Architecture
/ Content Strategy
/ User Experience + Design
/ Product development 

+ innovation
/ Brand Strategy + Design 
Technology

/ Platform Strategy + 

Implementation
/ Architecture + 

Solution Design
/ CMS Implementation
/ 3rd Party Integrations
/ Analytics
/ Search
/ Mobile Development
WHAT IS ROTARY?
Rotary connects leaders, celebrates diverse perspectives
and creates a positive change in communities around the
world.
ROTARY: CAUSES
/ Eradicating polio
/ Promoting peace
/ Growing local economies
/ Saving mothers and children
/ Supporting education
/ Providing clean water
ROTARY: NETWORK
/ 1.2 million members
/ 34,000 clubs
/ 200+ countries
ROTARY.ORG: BEFORE
ROTARY.ORG: CHALLENGES
/ Unclear picture of Rotary’s positive impact
/ Alienating to outsiders
/ Difficult-to-find information
/ Lack of web governance
/ Not fulfilling membership’s needs
/ Not effective for sharing between clubs, members
Surveyed 10,000+ members of Rotary and related entities,
including non-member donors, from 14 countries.
ROTARY.ORG: EXTENSIVE RESEARCH
General Public

/  Showcase Rotary’s
enhanced brand
/  Enable regional membership
messages
/  Increase overall awareness of
Rotary
/  Inspiring or motivational
message
ROTARY.ORG: TWO SETS OF OBJECTIVES
Members

/  Provide tools, data, and
information
/  Navigation focused on
Rotary’s business
/  Significantly more detail and
depth
/  Enhance education and
training opportunities
ROTARY.ORG: TWO SITES
General Public Members
TECHNOLOGY: CONTENT MANAGEMENT
/  Wanted to move away from SharePoint
/  Evaluated Ektron and Drupal
/  Selected Drupal due to
–  Flexibility
–  Capabilities
–  Open Source
–  Possibility of leveraging members to extend site
/  Selected Acquia
/ Wanted out of authentication business
/ Data driven authorization to functionality
/ API-based and invisible to members
/ Enable a simplified experience for members
/ Selected OKTA
TECHNOLOGY: MEMBER MANAGEMENT
/  Legacy applications were re-styled and linked through an
authentication gateway
/  Drupal to CRM (netForum) integration was built to support
profile data
/  All integration is real-time but cached in Drupal for
performance purposes
TECHNOLOGY: INTEGRATE HOMEGROWN APPLICATIONS
/ Opted for responsive design approach
/ Less than 15% of all traffic was mobile
/ Theme was built in Zurb Foundation
TECHNOLOGY: MOBILE
ROTARY.ORG TODAY: PUBLIC
ROTARY.ORG TODAY: MOBILE
ROTARY.ORG TODAY: MEMBERS
ROTARY.ORG TODAY: MEMBER CONNECTIONS
OUR ROLE
/ Implementation and customization of Drupal
/ Design feedback
/ Project management
RECIPE FOR SUCCESS
/ Embrace the development process
/ Stay involved without micromanaging
/ Remain flexible
/ Prioritize the wish list
/ Hire the right people
POSITIVE RESULTS
/ Visits increased by 17%
/ Unique visitors increased by 26%
/ Time on page and pages per visit remained stable
/ Mobile visits increased by 42%
PERFORMANCE AND SUCCESS
New York Office

130 West 42nd Street

New York, NY 10036

Tel: 212-819-1700
Boston Office

470 Atlantic Avenue 

Boston, MA 02110

Tel: 617-725-8888


Philadelphia Office
1650 Market Street

Philadelphia, PA 19103

Tel: 215-558-2700
info@northpointdigital.com	
  	
  /	
  www.northpointdigital.com	
  /	
  @northps	
  
Q & A

Contenu connexe

En vedette

Digital Transformation Tour: San Francisco
Digital Transformation Tour: San FranciscoDigital Transformation Tour: San Francisco
Digital Transformation Tour: San FranciscoAcquia
 
Engaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce BeautifulEngaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce BeautifulAcquia
 
Digital Transformation Atlanta
Digital Transformation AtlantaDigital Transformation Atlanta
Digital Transformation AtlantaAcquia
 
Republica 2014 open-source_in_the_wild
Republica 2014 open-source_in_the_wildRepublica 2014 open-source_in_the_wild
Republica 2014 open-source_in_the_wildAcquia
 
Personalization edu acquia-webinar
Personalization edu acquia-webinarPersonalization edu acquia-webinar
Personalization edu acquia-webinarAcquia
 
The City of LA Migrates to Drupal: A Digital Transformation Story
The City of LA Migrates to Drupal: A Digital Transformation StoryThe City of LA Migrates to Drupal: A Digital Transformation Story
The City of LA Migrates to Drupal: A Digital Transformation StoryAcquia
 
CSULB Site Deployment 3.6.15
CSULB Site Deployment 3.6.15CSULB Site Deployment 3.6.15
CSULB Site Deployment 3.6.15Acquia
 
The Rise of the Experience Web - Peter Walsh - Acquia
The Rise of the Experience Web - Peter Walsh - AcquiaThe Rise of the Experience Web - Peter Walsh - Acquia
The Rise of the Experience Web - Peter Walsh - AcquiaAcquia
 
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?	Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready? Acquia
 
Fashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience web
Fashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience webFashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience web
Fashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience webAcquia
 
Ready. Set. Drupal! An Intro to Drupal 8, Part 2
Ready. Set. Drupal! An Intro to Drupal 8, Part 2Ready. Set. Drupal! An Intro to Drupal 8, Part 2
Ready. Set. Drupal! An Intro to Drupal 8, Part 2Acquia
 
The Future of Digital Marketing is Context-Driven
The Future of Digital Marketing is Context-DrivenThe Future of Digital Marketing is Context-Driven
The Future of Digital Marketing is Context-DrivenAcquia
 
Digital Transformation Presentation: St Louis
Digital Transformation Presentation: St LouisDigital Transformation Presentation: St Louis
Digital Transformation Presentation: St LouisAcquia
 
Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...
Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...
Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...Acquia
 
Acquia & KWALL Join Presentation
Acquia & KWALL Join PresentationAcquia & KWALL Join Presentation
Acquia & KWALL Join PresentationAcquia
 
Drupal 8 Deep Dive: Plugin System
Drupal 8 Deep Dive: Plugin SystemDrupal 8 Deep Dive: Plugin System
Drupal 8 Deep Dive: Plugin SystemAcquia
 
Decoupled Drupal Showcase: Using Drupal to Power Digital Signage
Decoupled Drupal Showcase: Using Drupal to Power Digital SignageDecoupled Drupal Showcase: Using Drupal to Power Digital Signage
Decoupled Drupal Showcase: Using Drupal to Power Digital SignageAcquia
 
Digital Transformation Strategies for Enterprises: Successful Stories & How t...
Digital Transformation Strategies for Enterprises: Successful Stories & How t...Digital Transformation Strategies for Enterprises: Successful Stories & How t...
Digital Transformation Strategies for Enterprises: Successful Stories & How t...Acquia
 

En vedette (18)

Digital Transformation Tour: San Francisco
Digital Transformation Tour: San FranciscoDigital Transformation Tour: San Francisco
Digital Transformation Tour: San Francisco
 
Engaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce BeautifulEngaging Today's Consumer: Make Commerce Beautiful
Engaging Today's Consumer: Make Commerce Beautiful
 
Digital Transformation Atlanta
Digital Transformation AtlantaDigital Transformation Atlanta
Digital Transformation Atlanta
 
Republica 2014 open-source_in_the_wild
Republica 2014 open-source_in_the_wildRepublica 2014 open-source_in_the_wild
Republica 2014 open-source_in_the_wild
 
Personalization edu acquia-webinar
Personalization edu acquia-webinarPersonalization edu acquia-webinar
Personalization edu acquia-webinar
 
The City of LA Migrates to Drupal: A Digital Transformation Story
The City of LA Migrates to Drupal: A Digital Transformation StoryThe City of LA Migrates to Drupal: A Digital Transformation Story
The City of LA Migrates to Drupal: A Digital Transformation Story
 
CSULB Site Deployment 3.6.15
CSULB Site Deployment 3.6.15CSULB Site Deployment 3.6.15
CSULB Site Deployment 3.6.15
 
The Rise of the Experience Web - Peter Walsh - Acquia
The Rise of the Experience Web - Peter Walsh - AcquiaThe Rise of the Experience Web - Peter Walsh - Acquia
The Rise of the Experience Web - Peter Walsh - Acquia
 
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?	Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready?
 
Fashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience web
Fashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience webFashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience web
Fashion & Luxury Masterclass 28th Oct 2014 - Acquia: Rise of experience web
 
Ready. Set. Drupal! An Intro to Drupal 8, Part 2
Ready. Set. Drupal! An Intro to Drupal 8, Part 2Ready. Set. Drupal! An Intro to Drupal 8, Part 2
Ready. Set. Drupal! An Intro to Drupal 8, Part 2
 
The Future of Digital Marketing is Context-Driven
The Future of Digital Marketing is Context-DrivenThe Future of Digital Marketing is Context-Driven
The Future of Digital Marketing is Context-Driven
 
Digital Transformation Presentation: St Louis
Digital Transformation Presentation: St LouisDigital Transformation Presentation: St Louis
Digital Transformation Presentation: St Louis
 
Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...
Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...
Digital Trends: Why Media and Entertainment Firms Are Thinking Like Technolog...
 
Acquia & KWALL Join Presentation
Acquia & KWALL Join PresentationAcquia & KWALL Join Presentation
Acquia & KWALL Join Presentation
 
Drupal 8 Deep Dive: Plugin System
Drupal 8 Deep Dive: Plugin SystemDrupal 8 Deep Dive: Plugin System
Drupal 8 Deep Dive: Plugin System
 
Decoupled Drupal Showcase: Using Drupal to Power Digital Signage
Decoupled Drupal Showcase: Using Drupal to Power Digital SignageDecoupled Drupal Showcase: Using Drupal to Power Digital Signage
Decoupled Drupal Showcase: Using Drupal to Power Digital Signage
 
Digital Transformation Strategies for Enterprises: Successful Stories & How t...
Digital Transformation Strategies for Enterprises: Successful Stories & How t...Digital Transformation Strategies for Enterprises: Successful Stories & How t...
Digital Transformation Strategies for Enterprises: Successful Stories & How t...
 

Similaire à NorthPoint Digital: Rotary International Case Study

Building platform for social engagements
Building platform for social engagementsBuilding platform for social engagements
Building platform for social engagementsRajiv Ranjan
 
2019-03 - An introduction to FINOS
2019-03 - An introduction to FINOS2019-03 - An introduction to FINOS
2019-03 - An introduction to FINOSFINOS
 
Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...
Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...
Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...Virtusa Corporation
 
Riding the Drupal Wave: The Future for Drupal and Open Source Content Manage...
Riding the Drupal Wave:  The Future for Drupal and Open Source Content Manage...Riding the Drupal Wave:  The Future for Drupal and Open Source Content Manage...
Riding the Drupal Wave: The Future for Drupal and Open Source Content Manage...Phase2
 
The Very Best of the Digital Workplace & Intranet Global Forum 2018
The Very Best of the Digital Workplace & Intranet Global Forum 2018The Very Best of the Digital Workplace & Intranet Global Forum 2018
The Very Best of the Digital Workplace & Intranet Global Forum 2018Toby Ward
 
INFORMS: IT Committee Report - August 2011
INFORMS: IT Committee Report - August 2011INFORMS: IT Committee Report - August 2011
INFORMS: IT Committee Report - August 2011Bjarni Kristjánsson
 
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...TheConnectedCause
 
Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011Tim Nicholas AMAMI CPM
 
Practical Tips on Designing an Effective Digital Workplace #mwcp19
Practical Tips on Designing an Effective Digital Workplace #mwcp19Practical Tips on Designing an Effective Digital Workplace #mwcp19
Practical Tips on Designing an Effective Digital Workplace #mwcp19Kanwal Khipple
 
Open Data approach to Digital Government
Open Data approach to Digital GovernmentOpen Data approach to Digital Government
Open Data approach to Digital GovernmentFingal Open Data
 
Workshop - shoot for the stars #BPCW11
Workshop - shoot for the stars #BPCW11Workshop - shoot for the stars #BPCW11
Workshop - shoot for the stars #BPCW11Headstar
 
TFI2014 Conference Opening - ISOC Deployment & Operationalization
TFI2014 Conference Opening - ISOC Deployment & OperationalizationTFI2014 Conference Opening - ISOC Deployment & Operationalization
TFI2014 Conference Opening - ISOC Deployment & OperationalizationColorado Internet Society (CO ISOC)
 
Practical Tips on Designing an Effective Digital Workplace #nycentcollab
Practical Tips on Designing an Effective Digital Workplace #nycentcollabPractical Tips on Designing an Effective Digital Workplace #nycentcollab
Practical Tips on Designing an Effective Digital Workplace #nycentcollabKanwal Khipple
 
Lotus Notes Application Migration
Lotus Notes Application  MigrationLotus Notes Application  Migration
Lotus Notes Application MigrationMaarga Systems
 
Social Media Usage within the Canadian Forces 2010
Social Media Usage within the Canadian Forces 2010Social Media Usage within the Canadian Forces 2010
Social Media Usage within the Canadian Forces 2010Remi Tremblay
 
Harness the Power of an Improved Digital Experience
Harness the Power of an Improved Digital ExperienceHarness the Power of an Improved Digital Experience
Harness the Power of an Improved Digital ExperienceProlifics
 
Supporting ICCO Knowledge and Learning Networks: ComPart Review
Supporting ICCO Knowledge and Learning Networks: ComPart ReviewSupporting ICCO Knowledge and Learning Networks: ComPart Review
Supporting ICCO Knowledge and Learning Networks: ComPart ReviewICCO Cooperation
 

Similaire à NorthPoint Digital: Rotary International Case Study (20)

Using IT in Community Service
Using IT in Community ServiceUsing IT in Community Service
Using IT in Community Service
 
Building platform for social engagements
Building platform for social engagementsBuilding platform for social engagements
Building platform for social engagements
 
2019-03 - An introduction to FINOS
2019-03 - An introduction to FINOS2019-03 - An introduction to FINOS
2019-03 - An introduction to FINOS
 
Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...
Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...
Gartner PCC - Enterprise 2.0 Does the journey or destination provide business...
 
Riding the Drupal Wave: The Future for Drupal and Open Source Content Manage...
Riding the Drupal Wave:  The Future for Drupal and Open Source Content Manage...Riding the Drupal Wave:  The Future for Drupal and Open Source Content Manage...
Riding the Drupal Wave: The Future for Drupal and Open Source Content Manage...
 
The Very Best of the Digital Workplace & Intranet Global Forum 2018
The Very Best of the Digital Workplace & Intranet Global Forum 2018The Very Best of the Digital Workplace & Intranet Global Forum 2018
The Very Best of the Digital Workplace & Intranet Global Forum 2018
 
ION Belfast - Opening Slides - Chris Grundemann
ION Belfast - Opening Slides - Chris GrundemannION Belfast - Opening Slides - Chris Grundemann
ION Belfast - Opening Slides - Chris Grundemann
 
INFORMS: IT Committee Report - August 2011
INFORMS: IT Committee Report - August 2011INFORMS: IT Committee Report - August 2011
INFORMS: IT Committee Report - August 2011
 
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...
 
Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011
 
Practical Tips on Designing an Effective Digital Workplace #mwcp19
Practical Tips on Designing an Effective Digital Workplace #mwcp19Practical Tips on Designing an Effective Digital Workplace #mwcp19
Practical Tips on Designing an Effective Digital Workplace #mwcp19
 
Dario de Judicibus - IBM at E20Forum
Dario de Judicibus - IBM at E20ForumDario de Judicibus - IBM at E20Forum
Dario de Judicibus - IBM at E20Forum
 
Open Data approach to Digital Government
Open Data approach to Digital GovernmentOpen Data approach to Digital Government
Open Data approach to Digital Government
 
Workshop - shoot for the stars #BPCW11
Workshop - shoot for the stars #BPCW11Workshop - shoot for the stars #BPCW11
Workshop - shoot for the stars #BPCW11
 
TFI2014 Conference Opening - ISOC Deployment & Operationalization
TFI2014 Conference Opening - ISOC Deployment & OperationalizationTFI2014 Conference Opening - ISOC Deployment & Operationalization
TFI2014 Conference Opening - ISOC Deployment & Operationalization
 
Practical Tips on Designing an Effective Digital Workplace #nycentcollab
Practical Tips on Designing an Effective Digital Workplace #nycentcollabPractical Tips on Designing an Effective Digital Workplace #nycentcollab
Practical Tips on Designing an Effective Digital Workplace #nycentcollab
 
Lotus Notes Application Migration
Lotus Notes Application  MigrationLotus Notes Application  Migration
Lotus Notes Application Migration
 
Social Media Usage within the Canadian Forces 2010
Social Media Usage within the Canadian Forces 2010Social Media Usage within the Canadian Forces 2010
Social Media Usage within the Canadian Forces 2010
 
Harness the Power of an Improved Digital Experience
Harness the Power of an Improved Digital ExperienceHarness the Power of an Improved Digital Experience
Harness the Power of an Improved Digital Experience
 
Supporting ICCO Knowledge and Learning Networks: ComPart Review
Supporting ICCO Knowledge and Learning Networks: ComPart ReviewSupporting ICCO Knowledge and Learning Networks: ComPart Review
Supporting ICCO Knowledge and Learning Networks: ComPart Review
 

Plus de Acquia

Acquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia
 
Acquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdfAcquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdfAcquia
 
Taking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next LevelTaking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next LevelAcquia
 
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfCDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfAcquia
 
May Partner Bootcamp 2022
May Partner Bootcamp 2022May Partner Bootcamp 2022
May Partner Bootcamp 2022Acquia
 
April Partner Bootcamp 2022
April Partner Bootcamp 2022April Partner Bootcamp 2022
April Partner Bootcamp 2022Acquia
 
How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story Acquia
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
 
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowImprove Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowAcquia
 
September Partner Bootcamp
September Partner BootcampSeptember Partner Bootcamp
September Partner BootcampAcquia
 
August partner bootcamp
August partner bootcampAugust partner bootcamp
August partner bootcampAcquia
 
July 2021 Partner Bootcamp
July  2021 Partner BootcampJuly  2021 Partner Bootcamp
July 2021 Partner BootcampAcquia
 
May Partner Bootcamp
May Partner BootcampMay Partner Bootcamp
May Partner BootcampAcquia
 
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYDRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYAcquia
 
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineWork While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineAcquia
 
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
 
April partner bootcamp deck cookieless future
April partner bootcamp deck  cookieless futureApril partner bootcamp deck  cookieless future
April partner bootcamp deck cookieless futureAcquia
 
How to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutionsHow to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutionsAcquia
 
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...Acquia
 
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021Acquia
 

Plus de Acquia (20)

Acquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdf
 
Acquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdfAcquia Webinar Deck - 9_13 .pdf
Acquia Webinar Deck - 9_13 .pdf
 
Taking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next LevelTaking Your Multi-Site Management at Scale to the Next Level
Taking Your Multi-Site Management at Scale to the Next Level
 
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfCDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
 
May Partner Bootcamp 2022
May Partner Bootcamp 2022May Partner Bootcamp 2022
May Partner Bootcamp 2022
 
April Partner Bootcamp 2022
April Partner Bootcamp 2022April Partner Bootcamp 2022
April Partner Bootcamp 2022
 
How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story How to Unify Brand Experience: A Hootsuite Story
How to Unify Brand Experience: A Hootsuite Story
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
 
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowImprove Code Quality and Time to Market: 100% Cloud-Based Development Workflow
Improve Code Quality and Time to Market: 100% Cloud-Based Development Workflow
 
September Partner Bootcamp
September Partner BootcampSeptember Partner Bootcamp
September Partner Bootcamp
 
August partner bootcamp
August partner bootcampAugust partner bootcamp
August partner bootcamp
 
July 2021 Partner Bootcamp
July  2021 Partner BootcampJuly  2021 Partner Bootcamp
July 2021 Partner Bootcamp
 
May Partner Bootcamp
May Partner BootcampMay Partner Bootcamp
May Partner Bootcamp
 
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYDRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASY
 
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineWork While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
 
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
 
April partner bootcamp deck cookieless future
April partner bootcamp deck  cookieless futureApril partner bootcamp deck  cookieless future
April partner bootcamp deck cookieless future
 
How to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutionsHow to enhance cx through personalised, automated solutions
How to enhance cx through personalised, automated solutions
 
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...
 
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
 

Dernier

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 

Dernier (20)

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 

NorthPoint Digital: Rotary International Case Study

  • 2. •  Privately held •  Founded 2003 NEW YORK BOSTON PHILADELPHIA ABOUT US •  Employee base (130+) •  3 Offices HQ
  • 3. OUR SERVICES Strategy / Customer Research / Digital Strategy / Mobile Strategy / Multi-Channel / Analytics Experience Design / Experience Strategy / Information Architecture / Content Strategy / User Experience + Design / Product development 
 + innovation / Brand Strategy + Design Technology / Platform Strategy + 
 Implementation / Architecture + 
 Solution Design / CMS Implementation / 3rd Party Integrations / Analytics / Search / Mobile Development
  • 4. WHAT IS ROTARY? Rotary connects leaders, celebrates diverse perspectives and creates a positive change in communities around the world.
  • 5. ROTARY: CAUSES / Eradicating polio / Promoting peace / Growing local economies / Saving mothers and children / Supporting education / Providing clean water
  • 6. ROTARY: NETWORK / 1.2 million members / 34,000 clubs / 200+ countries
  • 8. ROTARY.ORG: CHALLENGES / Unclear picture of Rotary’s positive impact / Alienating to outsiders / Difficult-to-find information / Lack of web governance / Not fulfilling membership’s needs / Not effective for sharing between clubs, members
  • 9. Surveyed 10,000+ members of Rotary and related entities, including non-member donors, from 14 countries. ROTARY.ORG: EXTENSIVE RESEARCH
  • 10. General Public /  Showcase Rotary’s enhanced brand /  Enable regional membership messages /  Increase overall awareness of Rotary /  Inspiring or motivational message ROTARY.ORG: TWO SETS OF OBJECTIVES Members /  Provide tools, data, and information /  Navigation focused on Rotary’s business /  Significantly more detail and depth /  Enhance education and training opportunities
  • 12. TECHNOLOGY: CONTENT MANAGEMENT /  Wanted to move away from SharePoint /  Evaluated Ektron and Drupal /  Selected Drupal due to –  Flexibility –  Capabilities –  Open Source –  Possibility of leveraging members to extend site /  Selected Acquia
  • 13. / Wanted out of authentication business / Data driven authorization to functionality / API-based and invisible to members / Enable a simplified experience for members / Selected OKTA TECHNOLOGY: MEMBER MANAGEMENT
  • 14. /  Legacy applications were re-styled and linked through an authentication gateway /  Drupal to CRM (netForum) integration was built to support profile data /  All integration is real-time but cached in Drupal for performance purposes TECHNOLOGY: INTEGRATE HOMEGROWN APPLICATIONS
  • 15. / Opted for responsive design approach / Less than 15% of all traffic was mobile / Theme was built in Zurb Foundation TECHNOLOGY: MOBILE
  • 20. OUR ROLE / Implementation and customization of Drupal / Design feedback / Project management
  • 21. RECIPE FOR SUCCESS / Embrace the development process / Stay involved without micromanaging / Remain flexible / Prioritize the wish list / Hire the right people
  • 22. POSITIVE RESULTS / Visits increased by 17% / Unique visitors increased by 26% / Time on page and pages per visit remained stable / Mobile visits increased by 42%
  • 24. New York Office 130 West 42nd Street
 New York, NY 10036
 Tel: 212-819-1700 Boston Office 470 Atlantic Avenue 
 Boston, MA 02110
 Tel: 617-725-8888
 Philadelphia Office 1650 Market Street
 Philadelphia, PA 19103
 Tel: 215-558-2700 info@northpointdigital.com    /  www.northpointdigital.com  /  @northps   Q & A