Think Bigger: Your Digital Experience is More Than Your Website
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10 years ago, your brand’s website was your digital experience. The digital ecosystem has exploded with new technology and it’s not slowing down. As businesses who want to create meaningful relationships with customers and build experiences that provide value, we have to rethink how we interact across the entire ecosystem. With an Open Digital Experience Platform, you’ll be future ready to provide the ultimate experience for your customers, at scale. In this webinar, we'll cover: - An introduction to the experience economy - The digital experience changes you need to prepare for - What you need in a DXP to exceed customer expectations - Why open DXP is the only DXP you should consider - How to leverage Acquia as the “foundational” platform for open DXP
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Think Bigger: Your Digital Experience is More Than Your Website
- 1. Think Bigger. Your Digital Experience is More Than Your Website.
- 2. Speakers Tom Wentworth SVP of Product Marketing Acquia Justin Emond CEO Third and Grove
- 3. Let’s talk: ● The experience economy ● Critical changes in digital experiences ● Planning your DXP ● Why open DXP ● Acquia as your “foundational” platform
- 4. Welcome to the experience economy
- 5. Tom Wentworth | Acquia | @twentworth12 EXPERIENCES SURROUND US
- 6. 6  81% of Marketers say they expect to be competing mostly or completely on the basis of CX
- 7. 7  BEST PRODUCT? LOWEST PRICE? OR BEST EXPERIENCE
- 8. Tom Wentworth | Acquia | @twentworth12 IT TAKES A LIFETIME OF GREAT EXPERIENCES TO CREATE AN ICONIC BRAND
- 9. Tom Wentworth | Acquia | @twentworth12 BUT A SINGLE BAD EXPERIENCE CAN DESTROY ONE
- 10. Tom Wentworth | Acquia | @twentworth12 WHY IS CREATING GREAT DIGITAL EXPERIENCES SO HARD?
- 11. Tom Wentworth | Acquia | @twentworth12 A EXPLOSION OF CHANNELS HAS MADE USER JOURNEYS HARD TO PREDICT
- 12. MARTECH SYSTEMS OF RECORD ARE SILOED
- 13. Tom Wentworth | Acquia | @twentworth12 EXPERIENCE, CONTENT, & DATA ARE REPLICATED Experience Content Data Experience Content Data Experience Content Data Experience Content Data WEB E-MAIL E-COMMERCE SOCIAL Experience Content Data CRM
- 14. SCALE MAKES IT WORSE ... – Multiple Platforms – Multiple Brands – Multiple Countries – Multiple Channels – Multiple Campaigns – Multiple Teams Campaign Microsites Mobile App Brand X .com .co.uk Brand Y .com Brand Z .com Brand 123 .com Corporate Sites Customer forum Legacy sites Commerce sites Country sites CONTENT TEAM MARKETING TEAM AGENCY PARTNERS IT TEAM
- 15. Tom Wentworth | Acquia | @twentworth12 ELIMINATE SILOS TO DELIVER GREAT DIGITAL EXPERIENCES WEB E-MAIL E-COMMERCE SOCIAL CRM Content Data Content Experience Data
- 16. Tom Wentworth | Acquia | @twentworth12 Brand C Brand B MOVE FASTER WITH REPEATABLE DIGITAL EXPERIENCES Data Content Brand A Country C Country B Country A Campaign C Campaign B Campaign A Channel C Channel B Channel A
- 17. WHY THIS IS BETTER Improved Governance Automated decision making 360º view of the customer Consistent user experienceUseful analytics Reusable content Fully Integrated Faster Time to Market
- 18. Just like everyone needs a website, everyone will need an open digital experience platform
- 20. Web Content Management CMS is and will continue to be the the core of your entire digital platform play. Focus on use cases and choose wisely.
- 21. Multi Channel Delivery Think of content, as a service.
- 22. Cross Channel Map your customer journeys and mark each stage as red, yellow, or green. Maintain the delight and fix the friction.
- 23. Campaign Management How do the CMS, personalization, and marketing tools interact?
- 24. Commerce Do I have browse and buy? Is there a reason I can’t go SaaS?
- 25. Customer Data What you do with data is more important than how you store it.
- 26. Work Backwards What do you need your DXP to do now and in the future?
- 27. If you want agile marketing, you need high developer velocity.
- 28. If you need cutting-edge commerce, you better be disruption ready.
- 29. If you need decoupled, don’t buy one of these.
- 30. Open DXP is the only DXP that has it all
- 31. Tom Wentworth | Acquia | @twentworth12 Transactional Behavioral Third party Headless Email Social Mobile Web Commerce Structured Unstructured Rich Media THE RADICALLY BETTER SOLUTION Unified content and data create a seamless 1:1 customer experience Content Data Governance Experience
- 32. EXPERIENCE FACTORY MARKETING HUB Customer Success & Support Services APIs&Integrations ACQUIA DAM MAUTIC OPEN MARKETING CLOUD ACQUIA LIFT ACQUIA JOURNEY ACQUIA COMMERCE MANAGER DRUPAL (ACQUIA LIGHTNING) UNIFIED PROFILE MANAGEMENT ACQUIA CLOUD ACQUIA CLOUD SITE FACTORY Dev Tools — Acquia Dev Desktop / Acquia Cloud CD / Acquia Pipelines Acquia Open Experience Platform
- 33. OPEN IS MORE THAN OPEN SOURCE OPEN SOURCE OPEN PLATFORM