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Fonny Schenck, CEO
Sander Speleman, Sr Consultant Patient Engagement
View recorded webinar: http://bit.ly/1QcylHb
Across H...
Some numbers
2015
over 60 consultants
Physical presence in 10
markets
Over 300 projects (40% in
customer insight & strateg...
© Across Health Webinar3
What we will cover today
• Healthcare in the digital age
• Opportunities & threats for pharma
• W...
What is disruptive innovation?
© Across Health Webinar5
Healthcare back then
© Across Health Webinar 6
Healthcare right now
© Across Health Webinar 7
The knowledge & authority shift
© Across Health Webinar 8
Physician Patient
HistoryFuture
New patient – physician relationship
© Across Health Webinar 9
“a new emerging
partnership in
medicine without the
histori...
1 clear goal
Create better health experience
© Across Health Webinar 10
© Across Health Webinar 11
Acute Diagnostics, When and Where They are Needed
© Across Health Webinar 12
More than a million people are searching on G...
© Across Health Webinar 13
Gartner's 2015 Hype Cycle for All Emerging
Technologies
© Across Health Webinar 14
© Across Health Webinar 15
© Across Health Webinar 16
SOCIAL
© Across Health Webinar 17
© Across Health Webinar 18
Putting it all together in XHRs
Evolution of clinical decision making
© Across Health Webinar 19
© Across Health Webinar20
DIGITAL HEALTH LANDSCAPE
Adoption & Perspectives
© Across Health Webinar21
© Across Health Webinar22
With the exception of physical activity, more consumers are currently tracking
key health factor...
And what about the money?
© Across Health Webinar23
Unicorns in healthcare (10 out of 150)
© Across Health Webinar24
Finding the right pace
© Across Health Webinar25
It ought to be remembered that there is nothing
more difficult to take in...
© Across Health Webinar 26
What does this
mean for pharma?
© Across Health Webinar 27
“If you do not have an
outcome,
you will not have an
income”
28
But pharma only sees part of the data...
Central healthcare innovation teams are
becoming more established, but the impact
is perceived low
© Across Health30
26%
5...
Early days for mhealth tactics
© Across Health31
78%
75%
61%
60%
55%
45%
44%
42%
36%
33%
31%
29%
23%
21%
21%
21%
19%
15%
1...
JNJ: broad outreach into digital health innovation..
9/20/12 33
…vs more focused efforts (Leo)
9/20/12 34
COPD…connected devices are no longer a
differentiator….this all happened in the past 24 months
35
A new initiative!!
What is the Healthcare Disruption Tour?
• A unique 5-day tour to the heart of the action in healthcare disruption
• 3 days...
An impressive agenda…
© Across Health Webinar 38
Our objectives
• Meet the creative thinkers and doers who are reshaping
healthcare
• Be inspired by the spirit of the Vall...
© Across Health Webinar 40
© Across Health Webinar 41
NPS = 71!
An amazing experience, every minute was worth it! This
Tour was an eye opener, there is a before Tour and an
aft...
What did we learn from the Tour?
© Across Health Webinar 43
• Healthcare is more difficult to disrupt than other industrie...
What’s next? Be part of the healthcare disruption!
© Across Health Webinar 44
HEALTHCARE DISRUPTION
TOUR
HEALTHCARE DISRUP...
© Across Health Webinar 45
Register for the
future in healthcare
www.healthcaredisruption.com/signin
Connected health and disruptive innovation in pharma
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Connected health and disruptive innovation in pharma

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View recorded webinar: http://bit.ly/1QcylHb

- Healthcare in the digital age
- mHealth: from wearables to disappearables
- The power of the social network
- Knowing is ruling: from big data to better outcomes
- What did we learn during the Healthcare Disruption Tour?
- Pharma as a service:
- No outcome? No income: Prove your medication works
- The need for new strategies, business models and partnerships

Publié dans : Santé

Connected health and disruptive innovation in pharma

  1. 1. Fonny Schenck, CEO Sander Speleman, Sr Consultant Patient Engagement View recorded webinar: http://bit.ly/1QcylHb Across Health Webinar Health Outcomes as #1 objective: Connected Health & Disruptive innovation in pharma © Across Health Webinar1
  2. 2. Some numbers 2015 over 60 consultants Physical presence in 10 markets Over 300 projects (40% in customer insight & strategy) Channel affinity of 8000 HCPs (Navigator) 25+% CAGR since 2007
  3. 3. © Across Health Webinar3 What we will cover today • Healthcare in the digital age • Opportunities & threats for pharma • What did we learn during the Healthcare Disruption Tour? • Q&A
  4. 4. What is disruptive innovation?
  5. 5. © Across Health Webinar5
  6. 6. Healthcare back then © Across Health Webinar 6
  7. 7. Healthcare right now © Across Health Webinar 7
  8. 8. The knowledge & authority shift © Across Health Webinar 8 Physician Patient HistoryFuture
  9. 9. New patient – physician relationship © Across Health Webinar 9 “a new emerging partnership in medicine without the historic information asymmetry. Without the high priests, paternalism, and Doctor Knows Best attitude.” –Eric Topol, MD
  10. 10. 1 clear goal Create better health experience © Across Health Webinar 10
  11. 11. © Across Health Webinar 11
  12. 12. Acute Diagnostics, When and Where They are Needed © Across Health Webinar 12 More than a million people are searching on Google for information on ear infection at 4:30 a.m. every morning Ryan Olohan, Industry Director, Healthcare. Google Inc. October 2015
  13. 13. © Across Health Webinar 13
  14. 14. Gartner's 2015 Hype Cycle for All Emerging Technologies © Across Health Webinar 14
  15. 15. © Across Health Webinar 15
  16. 16. © Across Health Webinar 16 SOCIAL
  17. 17. © Across Health Webinar 17
  18. 18. © Across Health Webinar 18 Putting it all together in XHRs
  19. 19. Evolution of clinical decision making © Across Health Webinar 19
  20. 20. © Across Health Webinar20 DIGITAL HEALTH LANDSCAPE Adoption & Perspectives
  21. 21. © Across Health Webinar21
  22. 22. © Across Health Webinar22 With the exception of physical activity, more consumers are currently tracking key health factors on paper or in their heads than with mobile applications.
  23. 23. And what about the money? © Across Health Webinar23
  24. 24. Unicorns in healthcare (10 out of 150) © Across Health Webinar24
  25. 25. Finding the right pace © Across Health Webinar25 It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them. -- Niccolo Macchiavelli
  26. 26. © Across Health Webinar 26 What does this mean for pharma?
  27. 27. © Across Health Webinar 27
  28. 28. “If you do not have an outcome, you will not have an income” 28
  29. 29. But pharma only sees part of the data...
  30. 30. Central healthcare innovation teams are becoming more established, but the impact is perceived low © Across Health30 26% 54% 20% Yes, just being created Yes, but the impact is low Yes, and it is highly effective Don’t know / not sure 11% No 35% Yes 54% N = 260 Global scope Do you have a central Healthcare Innovation team?
  31. 31. Early days for mhealth tactics © Across Health31 78% 75% 61% 60% 55% 45% 44% 42% 36% 33% 31% 29% 23% 21% 21% 21% 19% 15% 13% 11% 9% 7% 6% 6% 4% 12% 17% 29% 12% 26% 34% 41% 29% 39% 44% 27% 26% 53% 41% 37% 35% 36% 39% 13% 29% 35% 16% 21% 24% 23% 6% 4% 7% 18% 13% 13% 10% 19% 16% 17% 30% 34% 19% 26% 38% 35% 38% 37% 43% 45% 43% 55% 54% 51% 52% 4% 4% 4% 10% 6% 8% 4% 10% 9% 6% 12% 11% 4% 12% 4% 9% 7% 10% 30% 15% 12% 22% 19% 19% 20% Tablet eDetailing Pharma-owned website* Email marketing Direct marketing Web Banners Online MedEd Web conference SEO HCP self-service portal Mobile marketing SEA Outbound Call Center Integrated cross-channel campaigns Patient compliance/adherence Social media marketing Virtual eDetailing Social media monitoring eRep e-sampling Marketing automation software eMSL ePrescribing advertising personal health records advertising Quantified self / self-tracking devices Remote patient monitoring Standard practice Pilot planned or ongoing Never Do not know / not applicable *Company, product, or disease website. **electronic or personal health record.
  32. 32. JNJ: broad outreach into digital health innovation.. 9/20/12 33
  33. 33. …vs more focused efforts (Leo) 9/20/12 34
  34. 34. COPD…connected devices are no longer a differentiator….this all happened in the past 24 months 35
  35. 35. A new initiative!!
  36. 36. What is the Healthcare Disruption Tour? • A unique 5-day tour to the heart of the action in healthcare disruption • 3 days in Silicon Valley • 2 days in San Diego • 13 company visits • Big technology players • Traditional healthcare companies • Venture capital companies • Tech start-ups • Research institutions • Target audience: • Pharma & healthcare executives • Healthcare entrepreneurs © Across Health Webinar 37
  37. 37. An impressive agenda… © Across Health Webinar 38
  38. 38. Our objectives • Meet the creative thinkers and doers who are reshaping healthcare • Be inspired by the spirit of the Valley to participate in the disruption of healthcare • Learn about philosophies and business models • Identify business opportunities (partnerships, investment possibilities, …) © Across Health Webinar 39
  39. 39. © Across Health Webinar 40
  40. 40. © Across Health Webinar 41
  41. 41. NPS = 71! An amazing experience, every minute was worth it! This Tour was an eye opener, there is a before Tour and an after Tour life! It even surpassed my expectations and reasons why I was joining the tour. It was a great and enriching experience all round. The companies, your support, the locations as well the other participants. Thoroughly enjoyed it and taking a lot of insights back to my company. Great how you managed to get us in front of top thinkers/actors!
  42. 42. What did we learn from the Tour? © Across Health Webinar 43 • Healthcare is more difficult to disrupt than other industries • The size of the prize is huge, but regulations & defenders of the status-quo have hampered progress – so far • “The second coming” of digital health/medicine is underway • Pharma can play a key role in the new ecosystem if they are willing to embrace the change • The question is not IF healthcare disruption is coming. The question is WHEN. • To disrupt or be disrupted, that’s the question Check our blog on www.healthcaredisruption.com!
  43. 43. What’s next? Be part of the healthcare disruption! © Across Health Webinar 44 HEALTHCARE DISRUPTION TOUR HEALTHCARE DISRUPTION E-CADEMY HEALTHCARE DISRUPTION COMMUNITY Nothing better than a real life F2F experience IN 2016 1 Tour to the East-Coast 1 Tour to the West-Coast Continuous and remote learning from the disruptors START Q2 2016 Subscription per 6 months 1 online session every 3 weeks We believe in healthcare disruption as a collective effort START Q2 2016 Connect with peers in our business community and move forward Register your area(s) of interest on www.healthcaredisruption.com
  44. 44. © Across Health Webinar 45 Register for the future in healthcare www.healthcaredisruption.com/signin

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