In recent years there has been a dramatic shift in the medical education needs and preferences of HCPs. This shift is accelerating and Pharma is in real danger of being left behind. This presentation will help you to get a clearer picture of the evolution of the HCP landscape. Should you want more information on this important topic, please read our blog https://goo.gl/QQSVwJ

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How to help HCPs swim in an
ever faster eMedical education current

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How to support HCPs swim in an ever faster current…
Between 2010 and 2020, the creation of medical knowledge will speed up by a
factor of fifteen. Big data, real world evidence, NCEs, new indications, faster
clinical trials, combination therapies, new biomarkers and novel diagnostics will
go from niche interest to core value proposition. How can pharma help
physicians engage with the newest information?
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70% of the HCP population will be digital natives by 2020
Pharma needs to clearly understand how these new HCPs want to learn, assimilate,
and apply mountains of new data effectively

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The time spent online for professional purposes shows a
clear cut-off at the age of 50

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McKinsey’s Archetype segmentation is a good lens to get a
clearer picture of the HCP landscape

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As the blend of archetypes changes, so should the blend of
communication tactics and channels

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For EU5 specialists (n=4,084) the digital divide for education is not only significantly higher
than for promo materials, but is also growing. In contrast, the promotional divide is shrinking.
The digital divide shows the gap between desired and actual
communication with pharma through digital channels

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What can we do for YOU?
HCPs of today (and, more importantly, of tomorrow) have specific medical
educational needs and channel preferences. Identifying your key segments and then
understanding their medical educational needs is critical to ensure both the
effectiveness of campaigns, and cost-efficiency of delivery.
Read more in our blog!