1. Social Media Impact of Foster
Mythbusting Week 8-15.9.13
Using:
Hashtags #foster #mythbusting
Twitter @aslongasittakes
Facebook /actionforchildren
LinkedIn /action-for-children
Google Plus +actionforchildren
N.B. total impact on social media includes all our posts, celebrity posts and level of conversational
engagement around our campaign hashtags #foster #mythbusting through the week.

2. @aslongasittakes Twitter account overall performance during Foster Mythbusting week
Our Twitter account alone achieved a Potential reach of almost 1.5 million, which is the total number of people who could have
seen our tweets. 720 unique people engaged with us on Twitter during the week. 647 new followers were added, a rise of almost
20% compared with weeks over August. Potential Impressions, or potential times our tweets were shown in people’s Feeds,
topped 16.5 million.

3. Top tweets about Mythbusting week using campaign hashtags #foster #mythbusting
Mythbusting week coincided with reaching 50,000 followers on our Twitter account, a milestone which inevitably got a lot of people
tweeting about. Good news for the campaign, as launch day Monday saw the most tweets using our hashtags #foster #mythbusting –
159 in total. This was boosted with a tweeted ask to follow us to reach 50,000, which achieved 27 Retweets, Mentions and Replies
alone.
The top moments most engaged with on Twitter during the week also coincided with the big media wins – going on BBC
Breakfast, Daybreak, ITV Lunchtime News and BBC Asian Network on Monday really boosted our campaign reach. Each
retweeted us, giving an extra audience boost of 207,000 with @daybreak, 36,000 with @itvcentral and 32,000 from
@bbcasiannetwork

4. Second peak in Tweets with #foster #mythbusting
After launch day Monday, engagement levels dipped across all channels due to a range of reasons. On Thursday
people engaged with fostering issues after the success of Richard Farleigh’s Wright Stuff appearance.

5. Top conversations
on Twitter
Our Mythbusting campaign
reached out to current foster
carers as much as getting the
public interested in foster
caring.
Using the survey data really
helped as a talking point to
engage people with fostering
issues and what they can do
to help

6. Celebrity Tweets
Lorraine Pascale (80,000 followers),
Laurence Llewelyn Bowen (3,800
followers) and
Steve King (116,000 followers) all
contributed tweets, with an extra
combined audience of almost
200,000.

7. Other top influencers engaging with #foster #mythbusting
on Twitter
The Nihal radio phone-in on the BBC Asian Network helped to bring real-life fostering stories to
a broad audience. I livetweeted during the show, and Nihal, who has over 67,000 followers,
retweeted us.
Mumsnet helped us with a tweet, with an audience of over 55,000 targeting key potential foster
carers.
The Scottish National Party’s Twitter account @thesnp also retweeted our campaign to their
23,000 audience.

8. Foster mythbusting engagement on Facebook
We made 24 posts with 786 individuals Talking about our Stories on Facebook (anyone who Like, Share or
Comment on our posts). From these Stories over 55,000 people could have seen our foster mythbusting campaign
posts on Facebook.

9. Top posts on Facebook and LinkedIn
The most engaged post with Foster myth was on LGBT posted on 9.9.13, the
campaign launch day. I chose this story to coincide with the launch as I saw this
as strongest, and performed well with great engagement across channels.

10. Top posts on Facebook and LinkedIn
The most engaged post with Foster myth was on LGBT posted on 9.9.13, the
campaign launch day. I chose this story to coincide with the launch as I saw this
as strongest, and performed well with great engagement across channels.