This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points: *Super-serve the super-users and chase the attention unicorns *Subscriptions will feed the world (or at least internet and media businesses) *Learn to live with the discovery oligopoly *The bot battles are about winning the great messaging war *eSports is the next tech phenomenon *You already know the new winners in Pay TV *Video Streaming: The bundle is the future *Audio: Smart Speakers, Gray Music *Post-Household America: A new era of users