DoubleClick Bid Manager is a demand-side platform that allows advertisers, agencies, and trading desks to buy display media across ad exchanges. It analyzes each impression using proprietary algorithms and optimizes bidding in real time to meet campaign goals. Powerful targeting combines audience and contextual data to reach the right audiences. The platform is integrated with other Google tools to streamline workflows and cross-channel buying.

1. DoubleClick Bid Manager
What does a DSP do?
About DoubleClick Bid Manager
DoubleClick Bid Manager is a next-generation demand-side-platform (DSP) providing trading desks,
agencies, and advertisers with greater transparency and performance in global display media buying across
ad exchanges. Proprietary algorithms analyze every impression and optimize buying in real time to meet
advertisers’ unique objectives. Powerful targeting combines audience and contextual data to reach the
right audiences at the right moments. DoubleClick Bid Manager is fully integrated with DoubleClick Digital
Marketing, streamlining workflows and reporting and enabling true cross-channel buying.
www.doubleclick.com/bidmanager
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As a demand-side-platform, DoubleClick Bid Manager offers agencies, trading desks,
and advertisers access to display ad inventory across ad exchanges, while using data
to target the right audiences and placements and optimizing bids in real-time for
maximum campaign performance.
First- and third-party audience data and keyword
contextual data act as filters, signaling which
impressions to bid on and how valuable they are.