Customer journeys are increasingly complex - consumers constantly move across devices and between digital and offline worlds faster than ever. But what are marketers doing to measure this and attribute value to various advertising efforts? AdRoll and EConsultancy examined North America, Europe and APAC marketers to produce a State of Marketing Attribution report for 2017. This new research sheds light on the tech, approaches and tactics marketers are adopting, as well as the barriers and issues holding them back. It dives into changes over the past year and whether marketers in different regions are having different levels of success. Join AdRoll VP of Marketing Shane Murphy to discuss key findings and actionable recommendations to improve marketing attribution efforts today.