8077-ADS-Brochure2015

A D V E R T I S I N G D E S I G N S E R V I C E
+ Refreshing Ideas...
C O L L E C T I O N O F W O R K S
+ www.adswa.com.au
I N F O @ A D S WA . C O M . A U
+ [08] 9284 5044

Ethics We Live By
A Constant Eye For Detail. A Focus On High
Quality Design. A Positive User Experience
And Excellent Customer Service.
ADS refreshingly creative,
strategic solutions, designs
and customer service skills
are second to none.
We exists to provide creative
solutions to benefit your
company’s bottom line and
provide your customers with
positive relationships with
your brand for the long term.
The ADS team provides a
highly professional set of
solutions to market your
companies services, to
increase your business
revenues, customer base
and long term profits, all in
a straight-forward, easy to
understand, creative and
cost effective manner.
This outcome is achieved
with a complete
understanding of your
business goals.
With this information it
is then possible to plan,
research and implement
a successful creative
advertising and marketing
solution tailor made for your
company.
ADS has the creative
knowledge and depth to
provide any client with the
quality, professionalism and
speed of work they require
in this fast moving and ever
changing world.
Advertising
Branding
Digital
Graphic Design
Signage
Media Planning
3D Modelling
Photography
About Us
Testimonials
4-7
8-11
12-13
16-21
22-25
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28-29
30-31
32-35
36-37
We start every project with friendly, relaxed
but in-depth client discussions, a firm brief
or requirements, budgeting options and a review
and analysis of industry competitors, relevant
projects and references around the globe.
Once this information has been supplied to ADS
by the client, we research and explore all possibilities
and avenues. Initial ideas are developed and the design
concepts are presented for the client’s review
and feedback.
Once a decision is made in which direction
to develop, a more refined concept or combination
of ideas will be presented to the client. We also discuss
in more detail the print or online marketing material
requirements, functionality, features and potential
solutions. Each stage of the development has a check
point and an approval procedure.
The final solution will be delivered, on time and on
budget. We aim to develop a long term relationship
with our clients and provide them with an ongoing
design service for this current project and more.

5Advertising Design Service4
Advertising
Transit Media, TV and Radio Advertising,
Merchandise, Outdoor Advertising, Online
Advertising, Press and Print Advertising
We provide creative
concepts and exceptional
execution through finding
the intersection between
your business goals and
your users needs. Working
closely with our clients,
we craft effective visual
solutions that speak for
themselves, our clients
and their brands. Our TV
and Radio advertising
work generates customer
demands, hardcore
responses, sales and gives
consumers an insight to
your business objectives and
goals.
ADS can source, supply
and produce any marketing
materials and promotional
merchandise for clients,
from pens, mouse mats,
water bottles, mugs, thongs,
towels, shopping bags for
example. In fact you name
it we can pretty much add
a design to it. Personalizing
merchandise is a great
opportunity to promote
and reinforce your brand
with your clients. This can
be from the corporate
boardroom, exhibition stand,
fun or charity day or retail
event. An ongoing reminder
of your brand or message
to take home or back to the
office.
Whether its the sheer size
of a billboard or the fact
that it may be exposed to
50,000 people daily, we love
the high impact medium
and believe its a great tool
for branding. Aside from
designing billboards ADS
can book and arrange for
the best placement
for a one off placement
or a large season-long
campaign worldwide.
ADS are specialists in
getting your message across
in the the most effective
method possible.
Placing a print
advertisement in a local,
national or international
newspaper or a niche trade
or business magazine is
an effective way to use the
print medium to position
your business in the wider
market. Print advertising
still works very well in 2015.
Some predicted the death of
print or press advertising but
it’s still with us and remains
a very strong advertising
medium. In Perth with only
one daily newspaper it is
still as strong as it ever was.
However we would always
recommend a mixture of
advertising mediums to
cover all demographics
if the budget allows.
TV and Radio
Advertising
Merchandise Outdoor Advertising Press and Print
Advertising

Work
Online and Press
Advertising. Digital Gantry
Clients
Empire and Sunrise
ADVERTISING
Online Advertising
Online banners provide
a rich, engaging
advertisement that
uses carefully designed
animations in Flash or other
formats to inform users
about your promotion or
business in strategic places
on the web or on your own
website. Static versions can
also be created by the ADS
creative team as required.
Transit Media
As one of Australia’s
leading boutique advertising
agencies we love to create
effective successful
advertising campaigns
in print mediums that
can transfer to other media
such as outdoor signage
or transit media (bus backs,
bus stops, back seats and
interactive ads).

Branding
Logos, Branding
and Identity
Brand Guidelines
ADS provide a fully creative
and consultive branding
service that designs a fresh
new logo, corporate identity
and the strategy to build
and position your brand in
your relevant marketplace.
We supply a full style guide
and documentation for each
new brand as an instant
reference tool to how and
why it was created. As well
as an introduction to the
brand, it details, the fonts
and typography, the primary
and secondary colours,
examples of stationery,
website designs, marketing
and promotional materials
and even examples of
vehicle signage and safety
clothing.
Logo Design
We’ll take you on a creative
journey, from initial concept
and sketches, all the way to
hand delivering a beautiful
piece of printed artwork.
We love creating solutions
that are inspiring, functional,
visually appealing and that
work for your business.
Branding and corporate
identity feature high
among our favourite jobs
here at ADS. Our greatest
pleasure is seeing a brand
conceptualise from a casual
chat to an iconic logo that
stands the tests of time. Call
us to see how.

Work
Brand Guidelines, Stationery
Suites and Transport Vinyl
Clients
Suite of Logo’s, Narrakine
and Amristar
BRANDING
A brand is the “name, term,
design, symbol” or any other
feature that identifies one
seller’s goods or services
as distinct from those
of other sellers.
Your brand identity
is the representation
of your company’s reputation
through the conveyance
of attributes, values,
purpose, strengths, and
passions. Great brands
are easy to recognize,
their mission is clear,
and it fosters that coveted
customer loyalty that all
businesses crave.
A brand is one of the most
valuable fixed assets of
a business, and it must
be carefully crafted
to ensure it properly
represents the business,
and resonates with the
intended customer base.
Developing a brand identity
is a process that aims
to clearly define what
your brand stands for:
its goals, its personality,
the emotions you want
people to experience when
they come into contact
with your brand, and a clear
conveyance of that identity
through a positioning
statement.
Brand Naming
The process for naming
a new brand or company
name used to be easy.
Today we need to research
a comprehensive checklist
of competitive and digital
resources and databases
to find an original name
that can both be registered
or is available on the
ASIC register and find
a correspondingly relevant
domain name. Creating an
original strategic brand
name requires more
time and flexibility.
A new brand name
must work across multiple
media platforms and touch
points and be easily found
on the Internet and still be
distinctive across all social
and traditional media.
Brand Development

Digital
Google Analytics, EDM, Domain Name,
Social Media, SEO, Hosting, E-Commerce,
Responsive Web Design, Website Development
Google Analytics is a web
analytics service offered
by Google that tracks and
reports website traffic.
Google launched the service
in November 2005. Google
Analytics is now the most
widely used web analytics
service on the Internet and
is a highly useful service
for all manner of websites
to monitor its sites visitors,
demographics and users.
This sort of data
collection is invaluable
for your marketing strategy.
In 2015, there isn’t time
to spare when it comes
to making your Electronic
Direct Mail campaign ready
for Smart phone window
shoppers and service
seekers. Check out how
your Electronic newsletter
or Latest Electronic voucher
works on a smart phone
– and talk to ADS today
to bring it up to speed.
EDM or traditional direct
mail marketing is still one of
the most powerful tools in
your marketing mix… when
executed well. The secret
is in understanding your
customers.
When customers want to
find a business, whether it’s
a local restaurant, a shop, a
hairdresser, a global retailer
or even a advertising or
design agency, the web is
the first place they look.
Domain names not only
make it easy for customers
to find your business on the
internet, they also give you a
place where you can create
your own unique online
presence, from a full-blown
website store to a simple
online business card with
your contact information,
hours and location.
ADS can bring insights
to your business that you
wouldn’t discover when
managing social media
in-house. This includes
drawing on experience with
other clients, marketing
channels and keeping you
abreast and up to date
with the latest blogs and
information available in
this fast paced part of the
internet industry.
By having an unorthodox
viewpoint, ADS can point
out opportunities that your
brand might have otherwise
missed.
Everything affects search!
In addition to the content,
development and design
decisions that are all part
of SEO, we help you define
the terms, keywords,
and categories that matter
the most to your business,
and develop and manage
effective pay-per-click
campaigns to produce
measurable results.
For both organic and paid
search efforts, we will
continuously focus
on improving your ranking
until you get to the very
top of your space.
This is an ongoing process
that ADS monitors with you.
Google Analytics EDM - Electronic
Direct Mail
Domain Names Social Media
Management
SEO - Search Engine
Optimisation

Web hosting is a type
of Internet hosting
service that allows
individuals, companies
and organisations to make
their website accessible
via the World Wide Web.
We utilise the latest
worldwide servers on
dedicated hosting services
and offer all manner
of hosting packages.
E-Commerce compatibility
and services continuously
evolve and we make sure
that the team at ADS is
informed and capable
of delivering these new
services to our diverse
range of clients. We utilise
Drupal and Wordpress
content management
systems, incorporating
the latest applications and
technologies to support your
online market. Our secure
hosting and SSL solutions
are in place to protect
your invaluable online
information providing your
clients with complete faith
in online purchases
and their own privacy.
Something very important
ADS wants to bring
up for you to consider
is the enormous change
in the website industry
in 2015 to what are called
responsive websites.
60% off all online searches
for information and content
on websites and Google
etc are now being done on
smart phones and tablets.
With mobile and tablet
online usage increasing,
there isn’t time to spare
when it comes to making
your website ready for Smart
phone window shoppers and
service seekers. To further
enhance the experience
websites should look
to include videos as well.
Your next website visitor will
probably be using a mobile
device.
• 60% of all online traffic
now comes from Mobile
Devices.
• 32% of Google Searches
are done on Mobile
Devices.
Work
E-Commerce, Responsive
Website and Custom Sites
Clients
Table Culture, European
Bedding, Narrakine
and PMA
DIGITAL
Hosting E - Commerce Responsive Web
Design
We specialise in internet
based website, digital work
including SEO, Websites,
Apps to make sure that
we generate good user
experience in order
to help your audience
engage and interact
online. Through our skills,
we will deliver the simplest
most elegant solution
leaving your user with
a good perception.
Here at Advertising Design
Service we like to explore
the current trends
of the world of web design,
traipsing the web
for inspiration, insight
and anything new.
Website
Development

Graphic Design
Annual Reports, Posters, Infographics,
Newsletters, Print Management,
Illustration, Stationery, Brochures
Annaul Reports
An annual report
is a comprehensive
report on a company’s
activities throughout
the preceding year.
Annual reports are intended
to give shareholders
and other interested
people information about
the company’s activities
and financial performance.
Australian rules require
companies to prepare
and disclose annual
reports, and many require
the annual report to be filed
at the company’s registry.
Companies listed on the
Australian stock exchange
are also required to report
at more frequent intervals.
Posters
There’s nothing we like
more than getting our
teeth into a poster project
and seeing our work
in a busy retail shop,
or beaming from
a brightly lit billboard.
We love creating solutions
that are inspiring, functional
and visually appealing.
ADS can produce a poster
for a simple A3 design,
to a framed artistic canvas,
a fully installed mounted
laminated metal sign
with lighting, for a bus
back or shelter all the way
to an enormous lightbox
or a 12 metre plus wide
vinyl super site billboard.
Infographics
The ADS designers love
graphics and infographics
which are graphic visual
representations
of information, data or
knowledge intended
to present information
quickly and clearly.
Infographics have evolved
in recent years to be for
mass communication,
and thus are designed
with fewer assumptions
about the readers
knowledge base than
other types of visualisations.
Isotypes are an early
example of infographics
conveying information
quickly and easily
to the masses.
Newsletters
A newsletter is a regularly
distributed publication
that is generally about
one main topic of interest
to its subscribers.
Newspapers and leaflets
are types of newsletters.
They may contain relevant
information to the target
market, a sales promotion
or a service offer.
They can be created
in a huge range of sizes
and ADS can arrange
everything from design,
printing to letterbox
distribution. We can
also create electronic
newsletters or EDM’s
to use with email
distribution programs.
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Like us on

Work
Newsletters, Posters,
Brochures and Signage
Clients
Total Eden, IGA, QEII,
Colin Barnett MLA,
The Left Bank, The Town
of Cambridge
GRAPHIC
DESIGN An illustration
is a visualisation or
a depiction of a subject
made by an artist or
graphic designer, such
as a drawing, sketch,
painting, photograph,
or other kind of image
of things seen, remembered
or imagined, using
a graphical representation.
Using our best
illustration skills, we’ll
take you on a creative
journey, from initial
concepts and sketches,
all the way to hand
delivering a beautiful piece
of printed artwork. We love
creating solutions that are
inspiring, functional, visually
appealing and that work
for your business.
With so many products out
there, packaging design is
now more important than
ever.
Packaging is something
we’re bombarded with
on a daily basis, so
creating an eye-catching
packaging design that can
be reproduced for years
is very important. The
current trends in industrial
design are demanding
biodegradable or renewable
packaging which adds even
more challenges to the
design process.
ADS loves to work with great
quality printers that make
our clients work special
and come back for more,
time after time.
ADS has the capacity
to prepare, organise
and coordinate all your
printing requirements. We
have valued relationships
with Perth’s leading print
houses ensuring that
your communication
material is produced
to a standard that exceeds
your expectations.
We can provide you with
exceptional products
through:
• Offset printing
• Digital printing
• Large format printing
• Letterpress printing
• Black and white printing
• Matt and gloss laminated
printing
• Specialist finishing
techniques
• Pantone colour printing
• Merchandise printing
and much more…
Packaging
Illustration
Print Management

Work
Brochure and Print
Management
Clients
Narrakine and Table Culture
GRAPHIC
DESIGN
This therefore means
brochures are still a main
ingredient in any company’s
marketing portfolio.
We can create amazing
documents full of relevant
images, text, infographics
and photography.
We can manage the design
process, the copywriting,
the photography
and the printing.
We advise paper stocks,
finishes and offer
the best digital or offset
printing options available
anywhere in Australia.
If you would like to find out
how we can help you create
the best new brochure
to promote your selection
of products or services,
please give us a call!
High quality stationery
design is paramount
in the modern world.
Once ADS has produced
a new logo or brand identity
the next part of the design
process will include
creating a letterhead,
a with compliments slips,
a selection of envelopes,
invoice pads and of course
business card designs
and a style guide document.
This document protects
our clients for the future
and allows them to supply
to any other 3rd party a set
of rules and regulations
for their brand, therefore
future proofing the brand
and its fonts, colours,
rules and treatments.
ADS then manage
the entire printing process
to ensure the stationery
items match and that
the client is delighted
with the final outcome.
Before the inter web,
brochures were the hero
document in any company’s
marketing material arsenal.
In 2015 millions of
companies have websites,
some as brochure websites,
others as full blown
e-commerce sites with
stock control systems,
however the print industry is
not dead, the amount
of newspapers and
magazines is dropping,
though not as much
as some thought and
we as human beings
still respond very well
to the touch, feel
and portability of
a good document.
We are bombarded
by information every day
and some of the latest
statistical information shows
that we (humans) still like
to read books, brochures,
magazines and newspapers
when we want to dedicate
time to an activity. Not just
garbage in, garbage out
but quality time to relax,
to learn or to inform.
Stationery Brochures
Busin
essoftheYe
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MA
RKETING
OF
2012
THE YEAR
Subiz Awards
Table Culture was proudly rewarded with
the Excellence in Marketing award at Perth’s
Subiz Awards Presentation Dinner. The event
run by the Subiaco Business Association
recognised the strength of the design
and marketing displayed in 2012 by ADS.
ADVERTISING & MARKETING
RECOGNITION

Signage
Commercial Outdoor, Commercial Indoor,
Digital Indoor and Multimedia, Digital Outdoor
Commercial Outdoor
The ADS team
are specialists in internal
and external business signs,
real estate and property
development signage,
signage for in-store
promotions, boardrooms,
glass panels, office, vehicle,
roadside billboards
and bus shelter or mobile
advertising. We have valued
relationships with Australia’s
leading printing and signage
your communication
your expectations.
Commercial Indoor
ADS has the knowledge,
capacity and contacts
to create any manner
of indoor promotion,
be it a simple powerpoint,
a pull up banner, a full
blown digital video with live
performances and actors,
or a complete exhibition
stand that needs to be
designed and shipped
interstate or abroad.
If you have the need
we have the solution.
Digital Outdoor
Digital Outdoor advertising
has increased dramatically
over the last few years
with the arrival of huge
electronic digital advertising
displays, these are now
used both inside and outside
shopping centres,
on the sides of roads
and major highways
and on top of highly visible
buildings. Significant
research and statistics
are now available to help
outdoor advertising be
as accountable as other
advertising mediums.
ADS has the contacts
and knowledge to create
any advertising campaign
within this new and exciting
communication channel.

Work
Billboard, Signage and
Commerical Outdoor
Clients
Tuart Ridge, Sunrise, IGA,
ENJO and Mapworks
SIGNAGE
A creative, informative,
well designed and engaging
set of internal signs either
digitally produced, printed
or a tailor made multimedia
presentation for your store,
trade show, reception
or boardroom can make
all the difference when
your audience would like
to know about you in a short
period of time.
Aside from being the “buzz
word” of the late 90’s back
in the day when cutting edge
was getting an encyclopedia
on a CD-Rom, we now
use the term multimedia
to describe the animated
interactive presentations
that run in everything
from corporate boardrooms
and foyers to trade show
exhibitions.
Through an integration
of still images, moving video
and flash or other software,
Advertising Design Service
can help bring your product
or services to life.
Think of your digital indoor
signage or multimedia
presentations like
a PowerPoint document
on steroids!
A well designed presentation
has the capability to draw
in people at a retail shop
or trade show that would
normally pass by.
Use it to promote your finest
projects, new products
or services, or encourage
visitors to enter your
competition and clear old
stock.
In the boardroom impress
your VIP’s with a visual
capability statement running
in the background.
Digital Signage and
Multimedia presentations
can be used for:
• trade shows, exhibitions
presentations, corporate
boardrooms
• business, hotel foyers
• to promote new products
or services
Digital Indoor & Multimedia

Media Planning
Lead Tracker, Media Buying,
Stategic Planning
As part of the ADS
accountability experience
and difference we can supply
a complete set of traditional
and online leads or incoming
sales tracking devices.
These include but are not
limited to our own simple
but effective Sales Enquiry
sheet for your call centre
team, full Google Analytic
website traffic analysis
and access to more
complex online systems
that even record phone
call information. In 2015
it is pretty much possible
to track all of your incoming
sales enquiries and work out
what is effective and what
is not and adjust your media
spend accordingly.
Media buying and media
booking are crucial
to successful advertising.
Buying advertising for TV,
radio, the internet, outdoor,
newspapers and magazines
by ADS will ensure
you have the confidence
of well positioned ads
and the knowledge of new
strategies for mediums
such as cinema, mobile or
digital outdoor or out
of home advertising.
Through ADS longevity
in the industry we have
formed strong relationships
with all media organisations
nationwide. We have regular
meetings with media
representatives
to ensure we have the latest
information across
all sectors of the industry.
Our experience working
for the media both at home
and abroad provides a highly
professional, friendly
and fresh response from
our media colleagues.
Our experience
and knowledge in booking
media assures you that
your business is getting
maximum impact
for your advertising dollar.
Our goal is to produce
postitive results for our
clients. Your success
is our future.
ADS media buying and
strategy services include:
• strategic media
management
• tactical planning
• strategic media
planning
• media negotiation
and buying for TV, radio,
press, outdoor, ambient,
cinema, mobile, online
and everything else.
Strategic planning involves
clearly defining a company’s
marketing mission and an
assessment of its current
state and competitive
landscape. Strategic
planning also requires
a well-thought-out plan
for how to properly allocate
time, human capital
and financial resources.
By following a strategic
planning process,
an organisation can
improve business
outcomes and avoid taking
on unanticipated risks
or costs due to lack
of foresight. Strategic
and tactical planning
are both key to a successful
advertising or marketing
campaign.
Depending on the scope
of an organisation’s plans,
a strategic planning process
can look forward one,
six or twelve months, or
even more in some cases.
Findings are often gathered
in a formal strategic
planning document.
This strategic document
details the methodology
used to communicate with
a business the organisations
advertising and marketing
goals, the actions, creative
outcomes and budgets
needed to achieve those
goals and all of the other
critical elements
developed during
the planning exercise.
Sales Enquiries Media Buying Strategic Planning

Final Renders
3D rendering is a process
created by a multimedia
designer. They would
typically select the preferred
programs and assets
to allow the computer
and themself to generate
3D models of rigid or
organic featured objects.
They then further
compile the information
to allow the computer
to automatically convert
the 3D models into
script that will be read
and rendered out either
Real-time or Non Real-time
as a flat 2D format.
Modelling
A well designed 3D
presentation has
the capability to draw
in people at a trade show
that would normally pass
by or interact with a website
or print advertisement.
They can be used to promote
your newest and best
projects or new services.
Three dimensional (3D)
computer graphics are
widely used and they
are more commonly seen
anywhere in movies,
computer games, product
designs, advertisements,
etc. Although they
are commonly seen,
that doesn’t mean
they are easily created.
Animations
Animation is the process
of creating motion
and shape or using illusion
by means of the rapid
display of sequences
of images that minimally
differ from each other.
Animators are artists who
specialise in the creation
of animation.
So be it a simple line
drawing, a flip book or
a fully rendered computer
3D graphical animation or
high resolution corporate
video ADS has the
knowledge to manage
any manner of animation
project.
3D Modelling
Final Renders, Modelling
and Animations

Photography
Portraiture, Editorial, Commercial,
and Corporate Photography
We use professional digital
and analogue photography
equipment with professional
lighting kits for location
shoots. We can organise
portraiture shots or models
for product / fashion shoots
and book studio space
if required at Perth’s leading
photography studios or
anywhere in Australia
on location.
ADS is very proud
to have a team of internal
professional photographers
on hand for your next
project. Currently Nico’s
works are exhibiting
in Basel in Switzerland,
Los Angeles and Tokyo.
Editorial photography
is simply photography that
supports the printed word.
That may be either news or
advertising. Photographs
are used to help describe
and sell a product or
an idea and to illustrate
and enhance a story
or report. They are used
widely to make brochures,
articles and adverts more
visual which in turn gives
the reader or viewer a visual
perspective of what
the article is all about.
They serve to make
articles more attractive
to readers and in the case
of magazines or newspapers
they help attract readers
to buy the product.
ADS provide internal
and external professional
photography services
for real estate, fashion,
commercial, retail and
industrial shoots for
a number of our clients
who require a quality touch
to advertising their business
products or services.
We use professional
standard digital Canon
photography equipment
with professional lighting
kits for location shoots.
Perth based corporate
photography and executive
portraits create your own
corporate identity branding
for your company website,
marketing and advertising
materials and of course
sales brochures and annual
reports. ADS have the most
knowledge and skills
to arrange any photographic
shoot anywhere on location
from a mine site to a
modelling shoot in the heart
of the city.
Our goal is to make
your business or company
look professional and highly
successful by utilising
the best photographers
available.
ADS can photograph almost
anything including:
• model / fashion
photography
• portrait photography
• architectural
photography
• product / still life
photography
• real estate
photography
• hotel photography
• automobile / car
photography
• landscape photography
• travel photography
Portraiture Editorial
Photography
Commercial
Photorgaphy
Corporate
Photography

About Us
ADS is a client focused
advertising, web,
graphic design and online
marketing company
providing pro-active,
creative and strategic
solutions for your business.
With the philosophy
of providing creative design
and first class, professional
service at a realistic price,
Director Adam Bates
and his team have
assembled an impressive
array of clients since
commencing business
in 2005.
ADS has over 40 years
combined experience
in the advertising industry
with a combination
of creative and media
specialists dedicated
to building your business.
ADS offers a full set
of advertising, online
and media services
for companies that require
graphic design or creative
work, media placement,
strategic planning, printing,
distribution and marketing,
for every advertising
medium – television, press,
radio, internet, outdoor
or letterbox.
Providing a dedicated eye for
detail and a focus on quality,
while maintaining a level
of customer service and
impartial advice second to
none, ADS exists to benefit
your company’s bottom line.
ADS provides a highly
professional set of creative
advertising solutions
to sell more of your
organisation’s services,
to increase your business
revenues, customer base
and long term profits, all in
a straight-forward and cost
effective manner. This is
achieved with a complete
understanding of your
business goals.
In addition to our main
services, ADS can help
with almost anything else
you require to build and
strengthen your business
marketing and customer
recognition.
ADS has the capacity
to prepare, organise
and co-ordinate all your
printing requirements.
We have valued relationships
with Australia’s leading print
your communication
your expectations. We can
provide you with exceptional
products through offset,
digital and large
format printing
(for signs, exhibitions
and or outdoor advertising).
Services we offer include:
product, model and
architectural photography,
digital retouching and 360
panoramic photographs.
Illustration is a very useful
method of communicating
a message, you have 100%
control and can focus on
key elements ensuring
your message is projected
to the consumer with
maximum efficiency.
ADS has skilled artists
capable of creating still
or animated illustrations
that can be used alone or
with other forms of media
to project your desired
message to your targeted
audience. Illustration
can also be used to help
you conceptualise ideas,
products and infrastructure
still in conceptual stage
or storyboard projects such
as television commercials.
Through ADS’ longevity
in the industry we have
formed strong relationships
with all media organisations
nationwide. We have regular
meetings with media
representatives to ensure
we have the latest
information across
all sectors of the industry.
Our experience working
for the media both at home
and abroad provides a highly
professional, friendly
and fresh response from
our media colleagues.
Services
Business Marketing, Printing,
Illustration and Media Buying
A Little Bit More About
Advertising Design Service

34 35
Adam Bates, ADS Director
Tonia Bates, ADS Business Manager Jake Molcher, ADS Designer
Nicolas Aubert, ADS Art Director
OFFICE
”
Need to discuss quotes,
ideas and concepts?
Feel free to give us
a call to organise
a meeting in our office.
We can’t wait to meet you!
GIVE THE TEAM A BUZZ
NOW ON (08) 9284 5044
“

Thanks again to the team
at Ads Wa for your
professional assistance
in the production and
implementation of this years
Madora Bay TV campaign.
As in previous years
it seems that combining
Ads Wa’s expertise
in advertising with our
knowledge of our product
and purchasers is winning
combination. Thanks again
and we look foreword
to working with you all
again next year.
Bryan Cusick, Estate
Manager, Madora Bay.
Thank you for delivering
our Business Plans. It looks
fantastic... The reaction from
our school community was
one of pride and excitement
with our new school signage
and business plan.
Tonia and her team were
creative and professional
and time lines were met
efficiently.
Sonya Cross
Deputy Principal
City Beach Primary School.
The City of Joondalup
Inside-Out Billboard
project has attracted state
and national attention,
with its eye catching
internally lit billboard
on the side of the Library
in the heart of the City
centre. The billboard
displays commissioned
artworks by Western
Australian artists including
Helen Smith, Chloe
Tupper and Christophe
Canato and will be changed
every six months.
The billboard is a beautiful
way to display artwork
and has easily withstood
the impacts of the West
facing sun and harsh
winds close to the
Western Australian
coastline. ADS have
managed the fabrication
and installation of
the infrastructure
and manage the
changeovers ensuring
a smooth process and high
quality workmanship.
Yvonne Doherty
Visual Arts Officer
City of Joondalup.
A recent job with Ads
included a new brochure
for our tourism operation.
They were efficient,
and no change was too
difficult. They were flexible
with their approach
and happy to meet our
requirements. Thank you.
Traci Norrish
Group Administration
Manager Mackerel Islands.
ADS have been working
for Amex over the last 10
years. Amex has lots of nice
things to say about
dealing with ADS
and the end results you
have created for
the company. ADS have
produced quality work day
after day. They have assisted
our corporate and project
team in everything from
branding, website design,
print media, signage
and a variety of visual
communications. Their team
is extremely creative
and experienced in all
areas of Marketing
and offer quality advice
and ideas. They are very
professional and a quick
to respond to any queries
or jobs and will promptly
produce high quality
materials at short notice.
I thank the team at ADS
and look forward to working
with them for many years
to come.
Peter Tesoriero State
Manager, WA Amex
Corporation.
We are absolutely delighted
with the amazing signs,
banners and brochures that
have been provided
for us by ads. From the very
first concept meetings, right
through to the design,
proofing and final product
reveal we have been
continually impressed
by the professionalism,
imagination and great talent
of the ads team. The final
products – School signs,
Business Plan brochure
and Graduation banner
– were fantastic
and the feedback from
our whole school
community has been
overwhelmingly positive.
The colour and vibrancy
of our fence signage
has made such a huge
visual difference to the front
of our school, we are
looking forward to adding
more signs to our
current display.
Alison Robb, Principal.
Mosman Park Primary
School.
“We commissioned ADS
to design and run a website
for our Company that
has been successfully
trading for 15 years without
any web presence. With
a growth to becoming
a National Company,
it became clear that
a concise, clean yet
informative website was
required. From the initial
meeting to the website going
live, it has been a fantastic
experience. We operated
on a very restricted time
frame, however Adam, Tonia
and the crew met these
demands with precision
and accuracy that we don’t
often see in Business, even
to the point of their Staff
working on our site whilst
travelling around the World
on Holidays, now that’s
commitment to the Client.
We couldn’t recommend
them highly enough,
no change was too difficult,
no unresolvable problems,
just solutions. We have since
had feedback from our own
Clients’ commenting
on the ease at which they
can navigate the website,
with a referral coming
to us through the website
even before we had alerted
anyone to it. This is actually
the first testimonial we have
ever done so Thankyou
for your outstanding efforts.”
They are A Great team
to work with, and a great
finished product. ADS have
taken our marketing
material to another level.
Highly recommended.
John McDonald, Managing
Director. Guardian
Excercise.
BCM International Limited
would like to thank ADSWA
for the excellent service pro-
vided by you and your team
since we first used your
services in 2011.
The team at ADSWA have
done a great job with respect
to our brochures, event dis-
play banners, promotional
items and business cards,
with innovative, creative de-
sign and the ability to coordi-
nate all aspects of design,
printing and freight to our
projects in Africa, often to
very tight deadlines.
We would have no hesitation
in recommending ADSWA
to any potential client who is
after a professional, creative
and cost efficient multime-
dia design service.
Yours faithfully
BCM International Limited
Allan Morrison
Operations Manager.
“South Perth Hospital
utilised the services of ADS
to redesign our patient
information brochures
and to redevelop the South
Perth Hospital website.
During the design period,
Adam and his team were
at all times professional,
listening to our vision
for our brochures and
website and working
with our staff to make
it happen.
Nothing was too much
trouble with all email
and telephone
communications answered
promptly. Our finished
products were completed
on schedule and to our
specifications with both our
staff and our consumers
being very satisfied with
the results! We would have
no reservations in calling
on their expertise for any
future requirements.”
South Perth Hospital, Kim
Henwood.
Both Adam and his team
he leads at ADS are
extremely professional
yet very approachable.
Projects he has undertaken
for me have been of an
exceptionally high quality
and always within budget.”
Stuart McIntosh General
Manager Lochness
Landscape Services.
“As part of their commit-
ment to the community,
ADS provided pro bono
assistance to ISTIH, a WA
based non-for profit
organisation operating
in the health space.
Working with Adam and his
enthusiastic team at ADS
on the development of logo
and website was a stress
free experience. The team
took a consultative
and implementation role
advising on all aspects, from
technical to design, ensure
that we were happy with
the outcome before going
live.”
International Skills and
Training Institute in Health,
Mar Hube JP.
“I greatly enjoyed working
with Adam and his team.
They were able to quickly
get up to speed with
our current position
and future needs in regards
to our brand position.
A great advantage
to working with ADS is that
they are a one stop solution
and have capabilities to take
a project from creative
to execution in a pratical
and economical manner.
I would highly recommend
Adam and his team at ADS
for any and all design and
marketing actvities
especially within
the franchise industry.”
MBE Mailbox Australia,
Rhett Thurston.
Australian Venture
Consultants, a strategic
and operational consulting
firm, retained ADS to design
and produce conference
advertising materials
for the firm.
These materials have proven
effective at branding
and raising the profile
of Australian Venture
Consultants at sponsored
conferences and other
events.”
Russell Barnett. MD.
Australian Venture
Consultants.
“I have known Adam Bates
for nearly 10 years.
I was first aware of his
design company through
the Cottesloe Business
Association, which then
expanded and became
known as ProCott
and is a successful group
of local businesses. Adam
had a huge amount
of influence and professional
advice for our committee
and gave us exceptional
service. He gave much
of his work as a community
service and I feel this is very
commendable. In this
business, European
Bedding, Adam Bates
has successfully guided
us through new processes,
improved our approach
to advertising, and is
continually keeping us
informed of new ideas.
This is especially important
to us as business in retail
is going slowly at present.
Whether it is our website,
window display, media
or point of sale materials,
Adam’s company has been
able to do it all for us.
His input is constant,
and his professionalism
and personality give us great
pleasure to work with.
I recommend Adam and
his company to you.”
Ronda and Art European
Bedding.
We selected ADS
to develop our new
website over significant
other competitors because
we hoped that their creative
and graphic design skills
would give us a site
that would stand out a little
from the pack as well
as being a competent
marketing and sales
platform to the general
public, and a platform
for our member services.
We also needed a group
that would take the trouble
to understand our
specification, maintain the
budget and accommodate
a high level of interaction
from the client, because
gliding clubs have quite
complicated needs that
we needed to be sure
would be adequately met.
The results significantly
exceeded our expectations.
Have a look at our website,
which speaks for itself.
From design through
development to roll-out
and commissioning, ADS
were approachable and
responsive, provided
good advice, and showed
an exceptional level
of technical skills
and attention to detail.
We made a good choice.”
Narrogin Gliding Club,
Bryan Blackburn.
I have worked with Adam
on a number of projects
now - I have found his
advise to be insighful,
intelligent and practical.
ADS are also very
responsive. I first used
Adam because I was
frustrated with my previous
agency with slow response
times as we are a smaller
business, we have not had
that issue with ADS - they
treat us with respect
and professionalism.
I would highly recommend
you give them (and Adam)
a try if you want a reason-
able and responsive
service! “Within a month,
I had a total new look for
my company, I had
advertising, printing,
business cards, signage etc
all in flow. Any delays were
due to me! I can not
recommend Adam and
his team highly enough,
they have made our
transition very easy – with
a very high quality
of workmanship, and a new
‘look’ that is impressing
our clients no end.”
Amanda Healy. Maxx
Engineering.
We are proud and very
surprised winners
of The Subiaco Business
of the Year, Retailer
of the Year and also
for the trifecta; Excellence
in Marketing. Just wanted
to say a big thanks for all
your support and help over
the last 12 months. Our ad
campaigns certainly were
a big part of the awards.”
Iman Stubbs and Emma
McCarthy. Table Culture
Adam has provided
over the last five years,
creative advice in branding,
web design and print
media...the outcomes
always being of a very
high standard and on time!
I find his professional and
personable attitude
refreshing in today’s
business environment
and therefore have
recommended Adam
to a number of business
associates- all of whom
have had nothing but
positive things to say
about their experiences.
Mark Anderson
Mack Hall Real Estate.
A Few Nice Words About Us...
37

38
A D V E R T I S I N G D E S I G N S E R V I C E
+ Refreshing Ideas...
C O L L E C T I O N O F W O R K S
+ www.adswa.com.au
I N F O @ A D S WA . C O M . A U
+ [08] 9284 5044

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