3. | 3
Pixar Mechanical Institute
The new Discovery Center is a destination where kids help create amazing
new cars following the steps real automotive designers use. A different Pixar
CARS character is the liaison at each station, with Mater as the primary
guide. Another new feature introduced in the museum will be the CARS
augmented reality experience. It will allow visitors to do simple, fun and
exciting things with cars exhibited on the museum’s Industry floor, via the
technological wonder of a tablet.
© Disney

5. | 5
Xbox/Forza Racing Experience
Microsoft’s Xbox is partnering with the Petersen to provide advanced
simulators offering the lifelike sensory experience of driving on race tracks via
the power of their extremely successful and popular Forza racing franchise.
© Xbox
© Xbox

7. | 7
BMW Art Cars
The Armand Hammer Foundation Gallery is dedicated to featuring works by
contemporary artists. This gallery explores the intersections of desire, style,
image, and aesthetic. Made possible by BMW, the gallery will debut with an
exhibit of BMW’s internationally famed art cars.
© Michiel Mulder
© Bruno Vandevelde

9. | 9
Ford GT
The Petersen will be the exclusive home of the prototype Ford GT Supercar.
The new GT’s technological evolution will be displayed, dating back to the Le
Mans-winning 1966 Ford GT. This will be the only “permanent” installation for
the new GT Supercar before the car hits Ford showrooms in late 2016.
© Ford
© Ford

10. © Belkin

11. | 11
Enhanced Technology
by Belkin/Linksys
Belkin International has partnered with the Petersen to ensure the museum’s
robust Internet infrastructure needs are met. Belkin International has
supplied the museum with Linksys business network equipment enabling the
Petersen to have a networked infrastructure, WIFI and security throughout
the entire campus.
© Belkin
© Belkin
© Belkin© Belkin

13. | 13
Maserati
Maserati is another partner who is collaborating with The Petersen on
a robust educational exhibit. The Design to Production display, located
prominently on the museum’s second floor, will show how a Maserati
evolves from concept and raw materials to chassis, drivetrain, interior, and
— finally — finished car in a unique exhibit using real concepts, prototypes
and production vehicles.
© Maserati
© Maserati

15. | 15
Lucas Oil
Lucas Oil will open the prestigious Petersen Motorsports Gallery with an
official sponsorship and financial foundation to operate the gallery and all
programmatic support for a three-year term. Lucas subsidiary MAV TV,
producers of thousands of hours of racing and automotive content per year,
will assist in providing content for the gallery’s massive video displays.

17. | 17
Our Mission
To explore and present the history of the automobile and its impact on
American life and culture using Los Angeles as the prime example.
New Museum
With an outstanding location, an extraordinary collection, and an enduring
place in the hearts of the people of Los Angeles, the Petersen Automotive
Museum has earned its credentials among the most respected car museums
in America. Fueled by this reputation, but certain that the Petersen’s best
days are still ahead, a new and inspired leadership team has envisioned
a New Petersen—a museum poised to take the lead as one of the premier
museum attractions in the world. The Petersen Automotive Museum has
embarked on an exciting planning and re-imagining process that will have
both immediate and long-term implications.
Community & Education
There is nothing more important at the Petersen Automotive Museum than
education. We aim to build a community by being an educational resource
for local schools, institutions, organizations, and groups, facilitating life-long
learning, growth, and a lasting relationship between these public groups and
the museum.

19. | 19
Our Current Progress
To mark its 20 year anniversary, the Petersen Automotive Museum
embarked upon a masterful transformation. By December 2015, its doors will
be open yet again as the new Petersen stands as a powerful reminder that
the automobile holds an unmatched status in Southern California.
Credits
Design Architect:
Kohn Pedersen Fox Associates
Executive Architect:
House & Robertson Architects
Project Manager:
Walker Real Estate Services LLC
General Contractor:
MATT Construction
Structural Engineer:
Saiful-Bouquet Structural Engineers
Facade Contractor: Zahner
Exhibit Designer: The Scenic Route

20. VA
VB
VF
VD VC
VE
4A 4B
2A
2B
2C
2D
2E
2F
2H
2G
2I
2J
2K
2L
3A
3B
3C
3G
3D
3E
3F
1B
1 2 3
Industry Floor Available
Charles E. Nearburg Motorsports Gallery Lucas Oil
The Richard Varner Family
Motorcycle GalleryBonnier
The Bruce Meyer Family Flexible GalleryAvailable
Hot Rods Customs Gallery TEN
Alternative Energy/Power GalleryAvailable
Art Center College of Design StudioAvailable
Design to Production Gallery Maserati
Pixar Mechanical Institute
and Augmented RealityAvailable
Xbox/Forza Racing ExperienceAvailable
Industry ProfessionalsAvailable
Pursuit of SpeedFord
The History of TiresAvailable
2A
2B
2C
2D
2E
2F
2G
2H
2I
2J
2K
2L
2
1A
1C
1D1E
Peter Merle Mullin Artistry Floor Available
Peter Merle Mullin Grand Salon Available
David and Ginny Sydorick
Grand ConcourseAvailable
The Armand Hammer
Foundation Art GalleryBMW
Grand EntryAvailable
Concourse SculptureAvailable
Activity and Events Digital WallAvailable
1B
1A
1
1C
1D
1E
1F
1F
VA
VB
Vault Collection Level Available
Vault
Restoration Workshop
Education/Demonstration Studio
Photo Studio
Conference Room
Robert E. Petersen Library
and Research Center
VC
VD
VE
VF
V
4A
4B
Upper Level Events Available
Penthouse
Board Room
4
V
3A
3B
3C
3G
3D
3E
3F
History Floor Available
Hollywood GalleryAvailable
Why We Love the Automobile GalleryAvailable
Changing ExhibitionsAvailable
Audrey Martin Gruss
Foundation Dream Cars Gallery Available
Driving a Treasure Experience Available
LA: The Living City Interactive MuralAvailable
The Los Angeles StoryAAA
3
4
WHOLE-FLOOR OPPORTUNITIES AND INCLUDED SPACES
SINGLE-GALLERY OPPORTUNITIES
| 20
Contact Us
Adam Langsbard
Chief Marketing Officer
323-964-6347
alangsbard@petersen.org
FIRST FLOOR (ARTISTRY) SECOND FLOOR (INDUSTRY) THIRD FLOOR (HISTORY)
VAULT LEVEL (COLLECTION)
FOURTH FLOOR (EVENTS)