Building brands through strategy,
creativity and activation

Introduction
Whether you are an established business or a start up, one of your key
challenges will be to grow sales and there are only three ways to do this…
Brand Champions can help you plan, create and activate your marketing
activities in an efficient, effective and affordable way.
So, whether you're writing sales and marketing plans, designing a brand
identity, launching a new service or product, copywriting, or just simply need
an external perspective… Brand Champions can help you!

Over 12 years experience with leading
brands across FMCG, Retail and more

Every business needs Brand Champions
They are the customers who don't need to be
convinced about the benefits of your product
or service
They are the colleagues who create, develop
and encourage support for the brand
They are loyal and will advocate and influence
others
Let us help you find yours…

What we do
POSITIONING
Clarifying your company’s attributes into a
simple model that encapsulates the
essence of your business and describes
who you are and why you exist
IDENTITY
Designing a strong brand identity which
works across all marketing channels and
communicates your key messages, quickly,
effectively and in a compelling way
PLANNING
Creating clear and actionable sales,
marketing or business plans with activities
that build your brand and can be delivered
to drive sales and profit
ACTIVATION
Executing campaigns to drive brand
awareness and understanding, converting
interest into engagement and shoppers
into buyers

Strategic brand positioning
We start by asking ‘Why?’
We question everything (aware that this can be annoying!)
and peel back the layers of your business to clarify what you
offer and who for
We turn this into a clear brand positioning
– a statement of what differentiates your
brand competitively in the market –
and inside the mind of your brand
champion
Whilst the look and feel of your marketing is vital, the science
and rationale should always come first

Creative identity
Brand Champions will turn concept into reality, translating your brand
positioning into an exciting, inspiring and engaging identity
Names, logos, colours, imagery and tone of voice are all carefully
considered when designing a brand that reflects your positioning
and clearly communicates your key messages
Our approach is tailored to each project, enabling us to only deliver
the relevant creative elements required to meet the brief
Once created, your identity (with supporting guidelines) should guide
your approach to everything you do; bringing consistency to your
advertising, the look and feel of stores, product and packaging
design, advertising, communications, stationery and more…
They will constantly evolve as the market changes and are designed
to be used, not sit on a shelf in the marketing department

Business strategy and plans
Whether you are a manufacturer writing brand plans, a retailer
looking for a sales plan or a company looking for a business plan, we
will create the right plan to deliver your business objectives
It will detail suitable activities – describing what they are, how they’ll
be created, who’s responsible for what, the cost involved, when
they’ll be completed and what the results should be
These activities will be laid out on a rolling 12-month calendar which
will continually evolve and be refined as we learn which activities
work (and do not work )
We believe that planning is not something that should just be done
once a year… it is a process with a start, a middle and no end
Brand Champions is run by people who have been there and done it
– so everything we create is pragmatic, actionable and tailored to
your business

Activation and implementation
Brand Champions does not just "consult" and leave you with a pretty
calendar, a to-do list and an invoice
We are here to make your plans happen. We can either execute
your plans for you or help you to do it yourself
We will implement your plans using our own skills and by partnering
with a network of trusted specialists – ensuring that the activities
happen on time, within budget and deliver the right results
Alternatively, we can provide coaching and training for in-house
marketing teams to help them become self-sufficient
We will work with you to drive internal engagement by inspiring
employees around the plans, helping them understand their
individual role and impact

Brand Champions offers a wide range of
other services to support your business
Strategic planning
Market research & insight
Project management
Partnerships & sponsorship
Media planning & buying
Internal & external communication
Revenue & income generation

Business Objectives
Market &
Competitive Review
Develop clear
positioning
Strategy & plans
Creative
development
Rolling calendar of
activity
Measurement,
review & learnings
Virtual Marketing Department
We want our clients to feel in control of their
marketing
Operating as a virtual marketing director, we will plan
which activities to do, when to do them, the costs
involved, how to activate them and how to measure
their performance
This is a lower cost option to hiring an in house
Marketing Director – all the expertise without the
payroll impact!
Brand Champions can provide the same services as
an in house marketing department
Our aim is to improve the return on investment from
your marketing spend

Retail shopper marketing & media
channel commercialisation
Stores provide a powerful opportunity for marketing. The communication
channels available in and around stores form touch points throughout
the customer journey and offer highly effective ways to influence
shoppers
We help retailers set up and run their own Media Centres which
commercialise these communication channels, delivering revenue from
suppliers to fund marketing and sales driving activities
We work with brand, shopper and customer marketing teams to develop
activation plans that work in a retail environment and deliver a good
return on investment
We support major brands by helping them tailor their brand plan
presentations to the retail sector ensuring maximum impact and success
Through carefully selected partnerships, Brand Champions has access to
a number of exciting promotions which can be delivered on-pack, in-
store or online to drive customer engagement and sales

The 3C’s approach ensures great
delivery, every time
Turning theory into
reality and issues into
opportunities through
the development of
strategic plans and
creative solutions
designed to deliver
your objectives
Utilising research,
information and
discussions to develop
an understanding of
the business challenge,
define the key issues
and agree the project
scope and deliverables
Bringing the plans to life
with strong internal and
external engagement,
whilst keeping an eye
on reviewing the
performance and
continual evolution

Our values

What makes us different

How can
we help
you?
Senior level
experience
Access to a
network of
talented
consultants
Modern
techniques
and thinking
Broad
range of
services Relationship
with top
agencies
Competitive
pricing
Efficient with
fewer
processes
Why choose Brand Champions?

Get in touch…
We look at every project and client individually and develop a
bespoke proposal to meet the brief
Get in touch today to see how
Brand Champions can help you...
We charge for consulting services and advice and can work
in a variety of ways including hourly or daily rates, monthly
retainer, fixed project fees, commission-in-lieu of fees and
more

Copyright and all other intellectual property
rights contained within this document belongs
to Brand Champions.
You must not store or copy in any electronic
form, or otherwise reproduce the whole or any
part of this document or use the information
and creative concepts contained therein
except with the written consent of Brand
Champions.