Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Design Thinking & Lean UX for Enterprise_UXNight

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 39 Publicité

Design Thinking & Lean UX for Enterprise_UXNight

Télécharger pour lire hors ligne

This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.

It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.

This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.

It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.

Publicité
Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Les utilisateurs ont également aimé (20)

Publicité

Similaire à Design Thinking & Lean UX for Enterprise_UXNight (20)

Publicité

Design Thinking & Lean UX for Enterprise_UXNight

  1. 1. Design Thinking & Lean UX for Enterprise Adam Williams
  2. 2. Adam Williams UX Designer Southerner Storyteller
  3. 3. My Journey CaliforniaIndianaAlabama
  4. 4. My Journey CaliforniaIndianaAlabama
  5. 5. My Journey CaliforniaIndianaAlabama *Not to Scale
  6. 6. Design Thinking
  7. 7. .d School Empathize Define Ideate Prototype Test
  8. 8. Design Council Discover Define Develop Deliver
  9. 9. “Designers…don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’ ” Don Norman
  10. 10. Design Thinking
  11. 11. Design ThinkingIBM
  12. 12. The Loop The Keys Principles i
  13. 13. The Loop The Keys Principles i
  14. 14. A focus on user
 outcomes Multidisciplinary
 teams Restless
 reinvention IBM Design Thinking © 2016 IBM Corporation | IBM Confidential Principles
  15. 15. Make users your North Star 
 They are the premise for every action we take. Measure success based on the value that you bring to them. A focus on user outcomes IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  16. 16. Multidisciplinary teams Succeed or fail 
 as a team 
 Move faster and work smarter by collaborating as a unit, not just as individual disciplines. 
 Have empathy: first with each other, then 
 with your users. Build a foundation of mutual trust and respect across all disciplines. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  17. 17. Restless Reinvention Bias toward action 
 Everything is a prototype. Pursue perfection, with the humility of 
 knowing that nothing is actually perfect. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  18. 18. The Loop The Keys Principles i
  19. 19. The Loop Observe Reflect Make IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  20. 20. Observing is 
 about immersing yourself in your users’ world. Meaningful outcomes come from an understanding of the real problems your users have. The Loop | Observe IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  21. 21. Reflecting is about converging on a point of view. Good decisions begin with an understanding of your situation, your purpose, and how you can make a difference for your users. The Loop | Reflect IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  22. 22. Making is about giving form to ideas. You can’t know everything but you do know some things, so jump right in. The earlier you make, the faster you’ll learn. The Loop | Make IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  23. 23. The Loop The Keys Principles i
  24. 24. Hills Playbacks Sponsor Users The Keys IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  25. 25. Align on intent. Great outcomes begins with a shared understanding of intent. Hills are statements of intent written as meaningful user outcomes. They tell you where to go, not how to get there. Hills IBM Design Thinking © 2016 IBM Corporation | IBM Confidential
  26. 26. Get everyone in the loop. Not everyone has time to be in every loop. Don’t let your teams fall out of sync. Playbacks are a time to reflect together. 
 Bring your extended team and stakeholders into the loop in a safe, inclusive space. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential Playbacks
  27. 27. Break the empathy barrier. Empathy can only take you so far. If you’re 
 not a pilot, you’ll never know how it feels 
 to land an airliner. Sponsor Users are users who bring their lived experience and domain expertise to the team. IBM Design Thinking © 2016 IBM Corporation | IBM Confidential Sponsor Users
  28. 28. The Loop The Keys Principles i
  29. 29. Design ThinkingIBM
  30. 30. Design ThinkingIBM At The Garage
  31. 31. Platform Place Practice People
  32. 32. Empathy Map As Is Scenario Painpoints Prioritize Vision Statement/Hill Garage Workshop
  33. 33. Vision Statement/Hill Garage Workshop Identify Assumptions Assess Risk Create Hypothesis Define MVP
  34. 34. Invisible Connections Biz Dev Design Alignment User Focus Business Outcomes
  35. 35. Design ThinkingIBM At The Garage
  36. 36. Adam Williams @awilliamsid adam.williams@us.ibm.com Questions?

×