This document discusses factors to consider for opening and operating a McDonald's franchise internationally. Some key points include: - McDonald's is seen as fast food and an American/Western restaurant abroad. The menu and offerings may need to be adapted to local tastes and customs. - Labor laws, wages, and costs of living vary significantly in different locations and countries. Operating costs need to be assessed in the local context. - International expansion presents logistical challenges like varying seasons, time zones, food quality regulations, and sourcing raw materials. Local supply chains and distribution need to be established. - McDonald's pricing model of economical rates has worked well to attract customers. Pricing strategies may need adjustment depending on purchasing

1. Source - https://praxie.com/cage-distance-framework-model-online-tools-templates/
Seen as fast food
Beef and pork/bacon are staple
servings
Interns working
Seen as an American/western restaurant
Unpopularity of beef and red meat burgers
Need to serve Halal meat
Usually required formal hiring
Purchasing power means that McDonald’s
can be a Blue collar worker’s lunch/dinner
The menu is priced at very economical rates
Minimum Wage laws are strictly followed
It is seen as a millennial/gen z snack
The menu is priced with a big mark up
Wages depend and differ place to
place
Huge geographical market gaps, with
very few locations for profitability
Logistical question marks
Have multiple time zones
An outlet in every corner
Raw material can be sourced easily
Distinct and multiple seasons lead to varied food
habits
Follow a single time throughout the country
Stable rules and regulations regarding
food
Food Quality laws very stringent and
tough
Rules can change with change in
governance
Relaxed quality laws

2. TOWS Analysis
Name of Business
Strengths
First and largest producer of small
affordable mobile phones
 Strong distribution and manufacturing
facilities
 Internal resources - less expensive
 Unmatched skill in logistics
 Enormous patent portfolio
 Strong design and engineering research
and development
Weaknesses
Shortened product lifecycles
 Increasing design pressure
 Increasing design pressure
 Greater cost compared to Chinese
producers
Opportunities
 Expanding market in emerging nations
 600 million extra potential subscribers
in China, India, and other countries for
touch screen devices
 New market from business users
 Powerful M&As
SO Strategies
 Nokia can leverage of its presence in
multiple geographies to expand the
marker for its new products and pull
back its lesser performing pieces
 By building on the mass availability of
its 2G technology and making GSM
technology available throughout the
regions where NOKIA operated
WO Strategies
 Reduce prices by manufacturing in
China and selling in emerging
economies with high market potential
 Delving into new product lines (tab)
Threats
 Faltering economy of Finnish banks
 Highly demanding customers
 Competition from Apple and android
OS
 Transition to Windows
 Lowered entry barriers
 Emerging grey markets
ST Strategies
 While the entry of rivals like Samsung
and Apple is a possibility, globalization
can also present an advantage by
assuring strong supply chain networks
from suppliers to distributors
 Nokia had the opportunity to acquire
NTT DoCoMo's 3G technology and take
over the market where BlackBerry
launched a specialized smartphone
WT Strategies
 The most recent market trends were
not supported by their outdated OS
 Pay close attention to design to
counteract the lessened entry barriers
in the Asia-Pacific area and provide
more discounts to current lower-scale
customers
 To encourage developers to use their
applications, make the iOS software
simpler; include apps in the support