Smart marketers understand that traditional marketing is becoming less and less effective by the second, and that there has to be a better way. Enter content marketing! http://www.addsum.co/

1. How Content Marketing Helps Build Your
Business Faster?
Addsum.co
info@addsum.co
+91 40 4646 4561

2. Smart marketers understand that traditional marketing is becoming less and less effective by the
second, and that there has to be a better way.
Enter content marketing!
But what precisely is content marketing
Content Marketing is a strategic marketing approach concentrating upon constantly curating and
pushing some creative, relevant and reliable content (or maybe information) to retain the defined
target groups and to ultimately drive some monetary benefits. This is also mainly used to convert
potential customers into being repeat buyers.
Remember, content marketing strategy always comes before planning the social media strategy!
+91 40 4646 4561

3. If you’re interested in marketing your business online (and who isn’t at this point?) you can’t break
away from hearing about content marketing. It’s everywhere you look, or listen. Here are some
commonly heard things about content development and marketing:
• You hear that people don’t want advertising when making purchasing decisions; they want valuable
information.
• You hear that it’s content that people wish and inquire about, and it’s great content that Google
wants to rank well in the search results so that the right people can find your business.
• You hear that it’s content that spreads via social networks, generating powerful word-of-mouth
exposure for able content marketers.
• You hear that content is the best way to achieve what advertising is supposed to achieve, and get
people online to eventually know, like, and trust your brand.
+91 40 4646 4561

4. Why is Content Marketing so important for your business?
Here’s why:
Helps build a loyal customer base: To start with, a loyal customer base only comes only because of
the traffic your content attracts. And when people eventually connect to the information you keep
them updated with, an emotional resonance is created between the brands and their target
audience. This further gives them enough reason to invest some time in your brand, which they
would think is of some genuine use or interest.
Gives your brand authority: Quality content delivered on a regular basis keeps the brand curiosity
alive and the excitement around it running. Furthermore, this promotes the brand activity by
improving the credibility and eventually your product/service makes its way to top the list of
consumer purchases.
+91 40 4646 4561

5. Improves interactive communication:
Content, when marketed through people – friendly media like Facebook or Twitter, invites feedback.
Let alone feedback, it sometimes provokes thought and helps new ideas breathe. Moreover, it helps
you gauge the consumer behavior by knowing their needs and demographics better.
Improves Search Engine Optimization:
The better the quality of your content is, the higher are your SEO rankings. Why not create a blog
and tag it along your brand and experience the positive repercussions yourself? Long dead are the
days when content would be boring and jargon – rich. It’s time to wear a thinking cap and properly
toss the words you know on the blog and get some readers in your kitty.
+91 40 4646 4561

6. Content adds value to your business:
No matter whatever business you’re into, you would always need some content to float your boat. Be
it videos, posters, or mere sayings, anything and everything needs to be fuelled by the right set of
words. That is how people remember your brand and you’re talked upon on social media. Content
gives you the power to go viral by attracting lots of traffic and generating leads.
Content is always the king!
+91 40 4646 4561

7. For value – added services on Content
Marketing and more
Contact Addsum at +91 40 4646 4561
or
Drop a line at facebook.com/addsum.co
or
Even a mail at info@addsum.co
Addsum.co +91 40 4646 4561