2. Introduction
With everyone's phone doubling as a
music player, headphones have
become an indispensable accessory
today.
Competition is now heating up in the
headphones market with new players
such as New Yorks' Master and
Dynamic and Glasgow Based RHA
challenging established brands like
Beats Electronics, Bose, Sennheiser,
and Sony.
3. The top leaders in the market are Beats
Electronics, Bose, Sennheiser, Sony,
and Skullcandy who own about a
combined 50% of the market share.
The global earphones & headphones market size
is expected to cross $20 billion by 2023 with 77%
percent of US adults admitting that they use
headphones.
STATS FROM
REPORT BUYER
4. What we observed
There is more the headphones than
just volume rate, echo and bass
boost effects. There is the emotion.
Consumers especially millenials,
have a deeper connection with their
headset, almost as much as they
attach to their phone.
To confirm my theory, I did a survey
of 10 people and why they need
their headphones.
W h y d o y o u e v e r r e q u i r e
Headphones?
W h e r e d o y o u e v e r r e q u i r e
Headphones?
W h e n d o y o u e v e r r e q u i r e
Headphones?
5. The concept
Based on the survey,
I decided to go for
something that captures
more than the features of
the headphones.
A message that captures its
essence instead.
At the gym
When I am Jogging
To concentrate
To relax
13. Motivational Quotes On Large Stickers
Target Gyms with
#Youcanbeatit quote stickers
Target Schools and Campuses
with #Youcanbeatit quotes
Target jugging lanes with
#Youcanbeatit quotes
Life is like music,
No matter how it sounds
#YOUCANBEATIT
14. 10,000 free headphones for
Cancer Patients globally
Order now
on
beatsbydre.com
Corporate
Social Responsibility
18. You can BEAT the weight
You can BEAT the failure
You can BEAT the depression
You can BEAT the illness
You can BEAT your benchmarks
You can BEAT the traffic
You can BEAT the interview
Whatever you do,
You can BEAT it.
Just BEAT it
by
dre
YOU CAN
