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Portfolio-ADEEL GHOURI

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Portfolio-ADEEL GHOURI

  1. 1. Social Media Marketing | Branding | Website Management | SEO | Ad Campaigns | PR ADEEL GHOURI
  2. 2. Hi! I’m Adeel Ghouri, and I've been working as a digital marketing strategist for at past 8 years with an additional couple of years in ad/web copy writing, which is actually how I began to write professionally. To describe what I do, I'd say there are content writers, and there are content creators – and I happen to be the latter. I’ve always loved working with new, impactful ways to creating effective marketing messages for target audiences. I’ve created web copy and formulated social media strategy for clients in a broad spectrum of niches – from cosmetics and skincare to financial services and investing, from healthcare and geriatric care to automotive services and luxury car detailing, from fitness and nutrition to mental health and psychology…You get the picture. I have worked with great ad agencies & IT companies like Viral Edge, Synite Digital, Fizzz Social, TRC Digital, Tech Horizontal. I’m well versed in developing social media strategies and helping the clients keeping and maintaining social media presence. Been part of many digital marketing campaigns from concept to execution and have a strong grasp of current social media/ PR and digital marketing tools such as Social Bakers, Google Analytics, Facebook Ad Managers, Hoot Suite, Canva, Brand Mentions, Newswire.
  3. 3. I help brands create thumb stopping content remotely and via our pool of content creators. My mantra is, beautifully told stories on social, keeps your brand SPIRITEDevery day! MY MOTTO FOR BRANDS!
  4. 4. SERVICES DIGITAL STUDIO Are you a restaurant, salon, bakery, clothing label, educational institute fitness center, service provider or an FMCG? We can create really thumb stopping social media designs/ strategy/ Ad campaigns and manage your social channels as well. Website Designing & Development Do you want to build a custom WordPress site or looking for an E-com Site? You are on the right place, from domain name suggestion to hosting and from development to website maintenance we have got your covered.
  5. 5. Social Media Brand Guide Animated Social Graphics Instagram/Snapchat Stories Product Photography Digital Videos Channel Management Social Media Ads Performance Marketing Social Media Audits & Consultation Analytic Reports Digital Content Campaigns Blogger Meetups Traditional PR Brand Positioning Digital Strategy & Yearly Plan Category Research Reports INFLUENCER MARKETING CONTENT STUDIO BRAND CONSULTANCY SOCIAL MEDIA MANAGEMENT
  6. 6. Clientele that I’m proud of!
  7. 7. Social Media Portfolio
  8. 8. Social Media Portfolio
  9. 9. Social Media Portfolio
  10. 10. Social Media Portfolio
  11. 11. Social Media Portfolio
  12. 12. Social Media Portfolio
  13. 13. Social Media Portfolio
  14. 14. Social Media Portfolio
  15. 15. Social Media Portfolio
  16. 16. Social Media Portfolio
  17. 17. https://genie.pk/ Website Portfolio
  18. 18. https://www.chinyere.pk/ Website Portfolio
  19. 19. www.cariger.com Website Portfolio
  20. 20. www.mahircompany.com Website Portfolio
  21. 21. Look & Feel! Social Media Posts..
  22. 22. DIGITAL MARKETING GOALS FOR NE MARKETING OBJECTIVE # 2 MARKETING OBJECTIVE # 1 DIGITAL MARKETING OBJECTIVE # 2 Activate the brand on digital and generate awareness & interest Translate brand awareness & interest into conversions i.e. e-commerce sales. Create & establish a unique brand personality and translate it aesthetically, into all marketing material: logo, social media posts, videos, brochures
  23. 23. • Creation of A Brand Guide • Social Media Posts • Short Animated posts • Youtube Content Management Establish a unique brand personality • Qualitative assessment of ALL CREATIVE MATERIAL to be in alignment with the agreed upon look & feel and tonality. Generate awareness & interest • Impressions & Reach • Engagement Rate • Website Traffic • Awareness Content • Media budget for high reach & Targeting Strategies to reach the high potential customer OBJECTIVES MEASUREMENT STRATEGIES Conversions • Number of Orders • Conversion Content • Retargeting Methods • Performance Marketing Strategies
  24. 24. Who Are We Targeting Core Audience: M/F, 18 - 50 People Who Care About Oral Hygiene Young Professionals, Beauty & health Freaks Quality Conscious
  25. 25. How?
  26. 26. Social Media Marketing Road Map 1. Social Media Management • 20 Social creatives (Static + short animated posts) • Content Curation • Campaign Strategy • Advertising (Facebook, Instagram, Search Ads, YouTube Ads) • Ecommerce Marketing (If Required) 2. Social Media Content Bucket • Oral Hygiene Awareness • Facts • Product Features & Benefits • Lifestyle • How To Short Animated Posts • Polls • Brushing Techniques • Riddles / Trivia QTR 1
  27. 27. Platform Measurement Metric Rate Budget (Each Month) Est. Results AWARENESS Facebook CPM (cost per 1000 impressions) $0.7-$0.9 100,000 PKR Q1 1 Million Impressions (KLI – Multan, Bahawalpur, Sialkot) (times the brand’s post is seen) Q1 Facebook (video) CPV (Cost per view) $0.003-0.005 Instagram CPM (cost per 1000 impressions) $1-$1.25 YouTube CPV (Cost per view) $0.007-0.010 Commission Nil Nil 12% $ Fluctuation & Merchant Charges Total Nil Nil 112K Media Spend
  28. 28. OUR STRATEGY WILL BE TO SPEND 100K MARKETING BUGET ON AWARENESS & INTEREST GENERATION IN THE FIRST 3 MONTHS. MONTH 4 – 12 WE WILL GRADUALLY INCREASE THE PERCENTAGE OF CONVERSION BUDGET. Nero’s Journey from Awareness to conversions
  29. 29. Description QTY PRICE • Social Media Strategy • Content Curation • Page Optimization • Social media creative posts • Online reputation management • Community management • Branding & designing 20-22 Posts + Short Animated Posts Per Month Platforms: Facebook + Instagram + Twitter + YouTube (For YouTube Video content will be provided by the client, else additional production cost will be incurred.) Monthly Retainer PKR 70,000 Retainer Fee
  30. 30. : adeelghouri.digital@gmail.com : +92 340 23 59 569 Got a project in mind? I’d love to hear about it!

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