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1. Name: Is still undecided
Group Members: Adella, Abhisek, Adomas, Esmond and Jeff
Roles:
 Adella (Producer)
 Jeff (Director and Cinematographer)
 Abhisek (Lighting and Camera Operative)
 Adomas (CGI and Editing)
 Esmond (Camera Operative and Editing Assistant)
Our proposal:
As a group we intend on makingan interactive
campaign thatlooksatseveralsocial issues
involvingsocial mediatrends.With our
campaign wearehopingto investigatehow
social mediaplatformsof today’smodern
society createa ‘buzz’,with this wewill be
watchinghowour audiencedemographics
fluctuateduringour promotion of the
campaign usingseveral social mediamarketing
techniques.
Now breakingdownwhat our actual campaign
is,our campaignwill bemadeup of a different
forms of alreadyexistingsocial media
platforms,wherewewill bepostinglivesubliminal marketingploysto gain asmuch usersaspossibleto log
on to our website.Thesemarketingtechniqueswill belittlememe’s,videos,etc,in thehopes of drawingin
a wider audienceof social mediausersto check outour site.
The websitewill consistof someformof poll
(similarto “twitch plays”) based around
trendingtopics.Theusers can voteon what
our character will do or whatdirectionour
storylinewillgo towards,butthatall
depends theaudience.
Our projectwill betouchingupon Henry
Jenkins ideathattheconsumer isnow
producingandalso influencingthecontent
of today’s social sphere.
In essencewewantto knowwhy people,viewor becomeconsumersof things,testinghowlongthey may
stay entertained by particularnewsocial media‘buzz’and ‘ploys’,testingtheuser’s attention span and also
howlikely theaudienceisto followeachother’s social footsteps.
Inspiration:
 Twitch Plays – Live vote system on twitch that lets thousands of viewers decide on what the
next character’s move will be.
 HenryJenkin- Convergenceculture/ Participation Theory
 Spreadable Media- All social media’sarenowcombined now?
 Social media“experiments”(Youtubechannelslike:Trollstation and Jack ValeFilms)

2. Presentation:
Our projectwill bea web-based projectthatour audiencecan followand watchin thecomfortof their own
media device,beittheir phone,tabletor computer.
1. Our own Website/ App- To hostthepoll and‘MarketingCampaign’
2. Social media- Facebook,Twitter,Instagram,Snapchat(To drawin an existing audience) testing
outthe idea on howaudiences followeach others‘social media’usages
3. Youtube - Video hosted on Youtube(Trackingaudiencedemographics)