The document outlines a 5-step process for creating a business roadmap and identifying a critical path: 1. Create a strategic model with up to 30 elements representing business priorities. 2. Define 30-40 projects and link them to the strategic model elements. 3. Prioritize projects and identify those that are "critical" using a strategic theme parameter. 4. Visualize the roadmap and critical path by arranging projects on a timeline. 5. Create a "Critical Projects" widget and use it to document project status in reports. This process is designed to help businesses focus on strategic actions, identify dependencies, and accelerate their path to market entry and positive cash flow.

1. Business Milestone
Roadmap
Learn how to excute your new
business model with strategic
development projects and critical
path in five minutes
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Business Roadmap Highlights
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3. What are your next strategic
milestones?
... How to get innovative new businesses to market
faster?
• We have the idea, but we don’t know what to do next?
… How to focus on strategic actions?
• We need to focus on the go-to-market strategy and
related actions
… Looking for
• Focus, consistency, discipline, optimized resource
allocation, execution of go-to-market strategy
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4. Can you break-down the elements
of your New Business?
• In high velocity
environment, it
is impossible to
manage
business with
1000 tasks or
with too large
mega project
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NEW
Business
Model
Avoid 1000 operative tasks Avoid one MEGA project
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5. Focus on strategic actions and
faster market entry
• A roadmap is a dynamic and responsive
plan
• Actionable steps necessary to get to
destinations.
• Identify critical path to success
• Interdependencies among steps
• Faster market entry and positive cash
flow
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6. Concept 1: PoC
- Proof of Concept
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• Proof of concept is a short and/or incomplete realization
(or synopsis) of a certain method or idea(s) to
demonstrate its feasibility, or a demonstration in
principle, whose purpose is to verify that some concept
or theory is probably capable of exploitation in a useful
manner.
• The proof of concept is usually considered a milestone
on the way to a fully functioning prototype.
• In computer security the term proof of concept (proof of
concept code or PoC) is often used as a synonym for a
zero-day exploit which, mainly for its early creation,
does not take full advantage over some vulnerability.

7. Concept 2: MVP
- Minimun Viable Product (or service)
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• Criteria
– Easy market entry: no localization, no cultural distance,
easy to find, etc.
– Simple pricing scheme for customers
– Pain: the customer needs to be experiencing some
significant pain that they need to see resolved
– Urgency: there needs to be a sense of urgency to get the
problem resolved right NOW
• Focusing on
– One customer need, segment and selling arguments

8. Concept 3:
Critical Path
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1. Define strategic milestones per perspective
– Customers: 1st pilot, 1st paying customer, break-even,
volume sales, 1st new market, 1st new segment…
– Development: demo (PoC), Minimum Viable Product
(MVP), the whole product,…
– Resources: 1st reseller contract, 1st sales by reseller,…
– Processes: lead generation, automated set-up, …
1. Define projects 30-40 pcs to carry on the milestones
2. Prioritize projects as ”critical” => critical path
3. Set projects to timeline => roadmap

9. 5 steps to Business Roadmap
and Critical Path
1. Create Strategy Model with 30 elements
2. Define projects about 30-40 pcs and link
projects to modeling elements
3. Prioritize and define critical projects with
Strategic Theme parameter
4. Visualize Roadmap and Critical Path
5. Create widget “Critical Projects” and document
actions to status reports per project
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10. Create Strategy Model with 30
Elements
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Case example
Southwest
Airlines’ Strategy
Model (“centric” /
“mindmap”) max.
30 elements (see
more Cone Made
Library)
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11. Define about 30-40 projects
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Select FLAGS
Projects and
red flag [Pr]
appear
By clicking [Pr]
flag appear
pop-up with the
key
information.
Put your cursor
on the element
and click left
mouse button to
get circle menu
and click (+)
Project.
Define
Responsibility
Matrix (RACI)
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12. Prioritize projects and set
“critical”
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Execute shows
projects and KPIs.
Select Projects.
Open to edit
project from
icon.
Define strategic
theme as
“Critical”
Select
Strategic
Theme
“Critical”
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13. Visualize Roadmap &
Critical Path
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Select
Roadmap
-view
Move projects &
change start and
end dates
Select
Strategic
Theme
“Critical”
Execute shows
projects and KPIs.
Select Projects.
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14. Follow-up and document to
Status Reports
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Create your own
widget “Critical
Projects”.
Select:
+ Projects
+ Strategic Theme
“Critical”
+ Save widget
Use Dashboard
for follow-up of
strategic projects
and document
status reports
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Create your own
widget “Critical
Projects”.
Select:
+ Projects
+ Strategic Theme
“Critical”
+ Save widget

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So, now you know how to prioritize and
create strategic milestone roadmap...
...how do you create
flexibility and faster
reaction?
Learn how to manage projects by
using Agile Strategy
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16. MAKING YOUR BUSINESS EASY TO LEAD
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