Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Your AI-powered in-house fashion analyst
+
+
+
+
+
+
Capture the power of social images
THE ALCHEMY BETWEEN FASHION & TECHNOLOGY
>50% PhD in AI
20 people team
50+ encounters
The Direct to Consumer wave is transforming the fashion industry
A BOOMING SITUATION
ONE MANTRA: BEING RELEVANT TO CONSUME...
Challenge: how to both boost future sales and protect your DNA?
THE CHALLENGE
BY CAREFULLY MONITORING WHAT’S HAPPENING &
B...
At Heuritech, we believe an image is worth a thousand words
OUR BELIEF
WHY SOCIAL IMAGES TELL US A LOT
THE BILLIONS OF IMAGES SHARED ARE AS MANY INSIGHTS
ABOUT PEOPLE, PRODUCTS & TRENDS
OUR SOLUTION
HEURITECH CAPTURES CLIENTS & PRODUCT TRENDS
TO BOOST SALES, RESPECTFULLY OF BRAND’S DNA
+
+
+ +
+
+ + +
+
+
Social media feeds are polluted with fake accounts & vendors
that bias our knowledge about products & consumers
WHY WE CAN...
Millions of posts are untagged and thus remain unseen by brands
80% OF INSIGHTS REMAIN HIDDEN
WHY WE CANNOT RELY ON EXISTI...
COLOR SHADES
PATTERNS & TEXTURES
BRANDS
STYLES
PRODUCT CATEGORIES
SHAPES
DETAILS & FEATURES
CONTEXTS
© getty images / Chri...
Business Casual
24%
+13% vs. last period
Do I need to bet on that wave?Who are my clients in reallife?
What do my Chinese ...
To ultimately boost your future sales, while remaining faithful to your brand’s DNA
Unlock product
potential
Discover your...
THEY TRUST US
Your AI-powered in-house fashion analyst
+
+
+
+
+
+
Capture the power of social images
Prochain SlideShare
Chargement dans…5
×

Adetem Factory 2017 - Intervention Charlotte Fanneau (Heuritech) : Capture the power of social image

36 vues

Publié le

Adetem Factory 2017 : IA et Marketing, mythes et réalités.

Charlotte Fanneau, Head of Product & Marketing – Heuritech

Publié dans : Marketing
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Adetem Factory 2017 - Intervention Charlotte Fanneau (Heuritech) : Capture the power of social image

  1. 1. Your AI-powered in-house fashion analyst + + + + + + Capture the power of social images
  2. 2. THE ALCHEMY BETWEEN FASHION & TECHNOLOGY >50% PhD in AI 20 people team 50+ encounters
  3. 3. The Direct to Consumer wave is transforming the fashion industry A BOOMING SITUATION ONE MANTRA: BEING RELEVANT TO CONSUMERS
  4. 4. Challenge: how to both boost future sales and protect your DNA? THE CHALLENGE BY CAREFULLY MONITORING WHAT’S HAPPENING & BEING PROACTIVE VS REACTIVE
  5. 5. At Heuritech, we believe an image is worth a thousand words OUR BELIEF
  6. 6. WHY SOCIAL IMAGES TELL US A LOT THE BILLIONS OF IMAGES SHARED ARE AS MANY INSIGHTS ABOUT PEOPLE, PRODUCTS & TRENDS
  7. 7. OUR SOLUTION HEURITECH CAPTURES CLIENTS & PRODUCT TRENDS TO BOOST SALES, RESPECTFULLY OF BRAND’S DNA + + + + + + + + + +
  8. 8. Social media feeds are polluted with fake accounts & vendors that bias our knowledge about products & consumers WHY WE CANNOT RELY ON EXISTING SOLUTIONS OVER ½POST IS SPAM
  9. 9. Millions of posts are untagged and thus remain unseen by brands 80% OF INSIGHTS REMAIN HIDDEN WHY WE CANNOT RELY ON EXISTING SOLUTIONSWHY WE CANNOT RELY ON EXISTING SOLUTIONS
  10. 10. COLOR SHADES PATTERNS & TEXTURES BRANDS STYLES PRODUCT CATEGORIES SHAPES DETAILS & FEATURES CONTEXTS © getty images / Christian Vierig From contexts to products, give a meaning to images OUR TECHNOLOGICAL EDGE #Bag#Backpack #PalmspringsMini #Monogram #LouisVuitton #Patchs #Leather #DarkBrown #Skirt #Multicolor #Black #MidiLength #PearlGrey #Asymmetric #Stripes #Statement #Ruffles #Red #Outdoor #Water#Day
  11. 11. Business Casual 24% +13% vs. last period Do I need to bet on that wave?Who are my clients in reallife? What do my Chinese clients wear? Product performance metrics Client segmentation Trend mastering A SOLUTION BUILT BY FASHION TEAMS FOR FASHION TEAMS Do my sales reflect my product’s perception?
  12. 12. To ultimately boost your future sales, while remaining faithful to your brand’s DNA Unlock product potential Discover your clients’ own styles & behaviors Quantify & master fashion trends 1. ENRICHED PRODUCT DEVELOPMENT 2. CLIENT-CENTRIC MARKETING 3. PROACTIVE MERCHANDISE PLANNING WHY IT IS EMPOWERING?
  13. 13. THEY TRUST US
  14. 14. Your AI-powered in-house fashion analyst + + + + + + Capture the power of social images

×