This document outlines elements for effective writing and storytelling. It lists the group members working on the topic of hooking and keeping readers. It then discusses the six basic questions of who, what, when, where, why and how that form the foundation of a story. The document also covers elements of newsworthiness like timeliness, prominence and conflict that make stories compelling, and how headlines and leads are important to capture readers' attention. It concludes by noting the goal is to explain the story through its broken down elements, facts and quotes while considering multimedia options.

1. With The Name of Allah The
Most Beneficent The Most
Merciful

2. Group Members
• Bilal Ahmad Mahsud
• Attique Kakar
• Waqas Ahmed
• Sadaqat Hussain

3. Topic
• Hooking and Keeping The
Readers…

4. Introduction
• So what
• Lead
• Nut Graph

5. Six Basic Questions
• Who?
• What?
• When?
• Where?
• Why?
• How?

6. Elements of
Newsworthiness
• Timeliness
• Proximity
• Prominence
• Impact
• Currency
• Conflict
• Oddity

7. Head line and Link Text
• Battle for reader’s attention
• Headline
• CNN & USA Today

8. A Square Lead In A
Round Web
• Battle for for reader’s attention
• Headline
• Lead Write tightly , attractive

9. Conclusion
• Your goal is to explain story.
• You should break story into
elements.
• Quotes and Facts.
• Consider your option in audio or
video clips.

10. Thanks For your Attention