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IBM Design: Design at Scale

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Checkout How IBM is thriving a sustainable culture of design at IBM.

You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.

You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.

Publié dans : Design, Business
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IBM Design: Design at Scale

  1. Design at 
 Scale how to create a sustainable culture of design at IBM by @AdilsonChicoria
  2. What happens when 430,000 employees want to become design thinkers ? — Challenge —
  3. 1966 2015
  4. IBM Design 1966
  5. — Design Team —
  6. Eliot Noyce
  7. IBM Selectric typewriter
  8. https://www.youtube.com/watch?v=vNUEUth7qjc IBM Selectric typewriter Changing typefaces
  9. IBM Design 2013
  10. sponsorship
  11. — strategy —
  12. — bootstrap team —
  13. A growing community, connected by our users IBM Design Studios Austin Research Triangle Park New York Toronto & Ottawa Dublin Hursley Böblingen Shanghai
  14. The meeting rooms and iconic images, including the rebus, designed in 1981 by Paul Rand IBM Design Studios
  15. https://www.youtube.com/watch?v=FzUrfi-GWeI — Austin Design Studio Opening —
  16. mindset
  17. IBM Design Thinking — communication framework —
  18. — communication framework —
  19. — tools —
  20. — +tools —
  21. — workshops — mindset+tools in action
  22. http://www.ibm.com/design/language.shtml — design language —
  23. — spreading the culture — https://twitter.com/hashtag/ibmdesign
  24. What happens when 430,000 employees want to become design thinkers ? — Challenge —
  25. In 2014, our team engaged over 5,000 IBMers educating them in new design frameworks and methodologies, coaching their teams, facilitating problem solving, advancing their practice, and inspiring their leaders.
  26. So what ?
  27. Create a sustainable culture of design and to bring human- centered design to our thousands of product experiences ? How to…
  28. The challenge of driving such a massive cultural change isn’t insignificant. Design 
 at scale. At IBM, we are practicing design thinking at a global scale and at a level of complexity that has never been seen before. — Douglas Powell - Program Director
  29. The challenge of driving such a massive cultural change isn’t insignificant. Design 
 at scale. • With product teams dispersed across the globe • Collaboration and alignment among key stakeholders in our organization can be extremely challenging. • the deep legacy of many of our products and businesses
  30. http://designawards.core77.com/ 2015 Core77 Design Awards 
 —Winner—
  31. The IBM Design Education + Activation program exists to spearhead and catalyze this change by producing and delivering active learning experiences around the world
  32. How do you... ? What happens when... ? Who are the... ? How might we... ? These are the types of questions we’ve been trying to answer in 2014.
  33. How do you get hundreds of product teams to work in a new way? — Challenge —
  34. Different Designcamp versions meet different audience needs.
  35. Designcamp for Executives A one-day program that introduces IBM executives to design thinking 1.Working knowledge of IBM Design Thinking 
 2.Understand your role as patrons/leaders/advocates of 
 IBM Design Thinking
  36. Designcamp for Product Managers A two-day program specific to the product management discipline and held at IBM sites around the world 1.Working knowledge of IBM Design Thinking 2.Active experience with radical collaboration 3.Understand your role as patrons/leaders/advocates of 
 IBM Design Thinking
  37. Designcamp for Product Teams An intensive, five-day program where interdisciplinary teams infuse their projects with deep empathy for their users while learning design thinking in a collaborative, hands-on environment
  38. In 2014, our 5-day Designcamp 
 for Product Teams program used... Sharpie® pens voting dots Post-it® notes dry erase makers 680 2,700 5,400 130,200
  39. What happens when 80 new designers start their jobs on the same day? — Challenge —
  40. Designcamp for New Hires
  41. Designcamp for New Hires Launchpad for designers new to the IBM Design organization.
  42. Who are the design leaders of tomorrow and how can we engage them? — Challenge —
  43. Maelstrom interns
  44. Over the course of the 8– 10 week program, our interns are armed with the tools they need to evangelize and enact IBM D e s i g n ’ s m i s s i o n o f cultural change.
  45. Maelstrom interns bring talent, passion, and imagination to design t h a t a u t h e n t i c a l l y expresses the character of IBM. 
 They’re what we n e e d i n t h e n e x t generation of IBMers.” —Jon Iwata, IBM Senior Vice President, Marketing and Communications
  46. How might we elevate a global workforce with a travel budget of zero? — Challenge —
  47. 1.Introduction to
 IBM Design Thinking 2.Introduction to Hills 3.Introduction to Sponsor Users 4.Introduction to Playbacks 5.Introduction to the IBM Design Language 6.Product Management Overview 7….. Designlines 
 Webcast eipisodes (since nov-14)
  48. Reach IBMers around the world bringing together : Designlines Webcast ! • practitioners and subject matter experts ! • to present case studies, share best practices, and answer questions.
  49. Topic introduction and overview Case studies and interviews Practical advice and guidance Live-stream chat pod with dedicated subject matter experts to answer questions and post links to resources into the chat pod Minute 0 10 20 30 40 50 60 Speaking guests answer selected questions from the live-stream chat pod Speaking guests answer selected questions from the live-stream chat pod Designlines Webcast
  50. So, is it working?
  51. http://ibm.biz/TDC-2015
  52. In 2014, IBM Design was just getting started and we’re already showing impressive accomplishments in important business areas like our new Bluemix developers platform. 
 
 Bluemix was built from the ground up using IBM Design Thinking and has 10 times more users today than initially projected.
  53. Part of IBM’s $1 billion investment in cloud computing http://www.ibm.com/design/blog-iconic-bm.shtml
  54. how to create a sustainable culture of design Design at 
 Scale Design Education + Activation Program IBM Design http://designawards.core77.com/Design-Education-Initiatives/34833/IBM-Design-Education-Activation
  55. acjardim@br.ibm.com — Thank You — @AdilsonChicoria adilsonchicoria.com

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