Unit-IV; Professional Sales Representative (PSR).pptx
Cultures of india
1.
2. Special thanks to our general foundation course teacher
Kavita Mam who had given us opportunity to make a
PowerPoint presentation on ‘Culture of India’. Also
thanks to those persons who helped me to complete the
presentation successfully.
Acknowledgements
2
3. Serial
No.
Topic Slide No.
- Acknowledgements 2
1. Introduction 4
2. Culture 5 - 7
3. Philosophy 8 – 9
4. Family Structure and Marriage 10 – 15
5. Wedding Rituals 16 - 18
6. Greetings 19 – 21
7. Festivals 22 – 26
8. Animals 27 – 28
9. Cuisines 29 – 33
10. Clothing 34 – 36
11. Languages and Literature 37 – 40
Contents
3
4. The culture of India is the way of living of the people of
India. India's languages, religions, dance, music, architecture,
food, and customs differs from place to place within the
country. The Indian culture, often labelled as an
amalgamation of several cultures, spans across the Indian
subcontinent and has been influenced by a history that is
several millennia old. Many elements of India's diverse
cultures, such as Indian religions, Indian philosophy and
Indian cuisine, have had a profound impact across the world.
Introduction
4
5. Culture
India is one of the
world's oldest
civilizations and one
of the most populated
countries in the world.
5
7. Culture
Over the centuries,
there has been
significant fusion of
cultures between
Buddhists, Hindus,
Muslims (Sunni, Shia,
Sufi), Jains, Sikhs and
various tribal
populations in India . 7
9. Philosophy
There are six schools of
orthodox Hindu
philosophy – Nyaya,
Vaisheshika, Samkhya,
Yoga, Mīmāṃsā and
Vedanta and four
heterodox schools – Jain,
Buddhist, Ājīvika and
Cārvāka . 9
10. Family Structure and Marriage
For generations, India
has a prevailing
tradition of joint
family system in which
the eldest of the family
is the head which take
all decisions.
10
11. Family Structure and Marriage
With the growth of
economics and spread of
education, the traditional
joint family system is
breaking down rapidly and
attitude towards working
women has changed.
11
12. Family Structure and Marriage
For centuries, arranged
marriage has been the
tradition in the Indian
society. Even today,
majority of Indians have
their marriages planned by
their parents and other
respected family members,
12
13. Family Structure and Marriage
In some marriages, the
bride’s family provide a
dowry to the bridegroom.
Traditionally the dowry
was considered as a
women’s share of the
family wealth , since a
daughter had no legal
claim on her natal family’s
real state. 13
14. Family Structure and Marriage
The divorce rates are rising
in India. Urban divorce
rates are much higher.
Women initiate about 80%
of divorces in India.
14
15. Wedding Rituals
Weddings are festival
occasions in India with
extensive decorations,
colours, music, dance,
costumes and rituals that
depend on the religion of
the bride and groom as well
as their preferences.
15
16. Wedding Rituals
While there are many
festival related rituals in
Hinduism, vivaha
(wedding) is the most
extensive personal ritual an
adult Hindu undertakes in
his or her life.
16
17. Wedding Rituals
The key rituals common in
Hindu weddings are –
Kanyadaan, Panigrahana and
Saptapadi ; these are
respectively, gifting away of
daughter by father,
voluntarily holding hand near
the fire to signify impending
union and taking seven steps
before fire with each step
including a set of mutual
vows.
17
18. Greetings
Greetings include Namaste
(Hindi and Sanskrit),
Namaskar (Hindi,
Marathi and Odia),
Namaskara (Kannada),
Namaskaram (Telugu and
Malayalam), Vanakkam
(Tamil), Nomoshkaar
(Bengali) and Nomoskar
(Assamese). 18
19. Greetings
Other greetings include
“Jai Jagannath” (Odia),
“Ami Aschi” (Bengali), “Jai
Shri Krishna” (Gujarati),
“Ram – Ram Sa”
(Rajasthani), “Sat Sri
Akal” (Punjabi), “Jai
Jinendra “(Jains) , “Jai
Bhim” (Buddhist Converts
in Maharashtra and many
more)
19
20. Greetings
The traditional form of
greetings may be absent in
the world of business and
in India’s urban
environment, where the
handshake and hugging is
a common form of
greetings.
20
21. Festivals
India, being a multi –
religious society, celebrates
holidays and festivals of
various religions.
21
22. Festivals
The three national holidays
in India, the Independence
Day, the Republic Day and
the Gandhi Jayanti, are
celebrated with zeal and
enthusiasm across India.
22
23. Festivals
Many Indian states and
regions have local festivals
depending on prevalent
religious and linguistic
demographics. These include
Navratri, Janmashtmi,
Maha Shivratri, Ganesh
Chaturthi, Durga Pooja,
Holi, Vasant Panchami,
Rakshabandhan, Dussehra
etc. 23
25. Festivals
Ugadi, Bihu, Gudhi
Padwa, Puthandu,
Pohela Boishakh, Vishu
and Vishuva Sankranti
are the New Years
festivals of different
parts of India.
25
26. Animals
The varied and rich
wildlife of India has
had a profound
impact on the
region’s popular
culture.
26
27. Animals
In Hinduism, the cow is
regarded as a symbol of
non-violence, mother
goddess and bringer of
good fortune and wealth.
For this reason cows are
revered in Hindu culture
and feeding a cow is seen
as an act of worship. 27
28. Cuisine
Indian food is as diverse as
India. Indian cuisines use
numerous ingredients,
deploy a wide range, of
food presentation styles,
cooking techniques and
culinary presentation.
28
29. Cuisine
Some Indian confectionery
desserts from hundreds of
varieties. In certain parts
of India, these are called
mithai. Sugar and desserts
have a long history in
India. In the local
language, these crystals are
called Khanda, which is
source of word candy. 29
30. Cuisine
India is known for its love
for food and spices. Indian
cuisine varies from region
to region, reflecting the
local produce, cultural
diversity, and varied
demographics of the
country.
30
31. Cuisine
Indian cuisine can be
split into five categories
– northern, southern,
eastern, western and
north-eastern. The
diversity is due to use of
many spices and herbs, a
wide assortment of
recipes and cooking
techniques.
31
32. Cuisine
Regional Indian cuisine
continues to evolve. A
fusion of East Asian and
Western cooking methods
with traditional cuisines,
along with regional
adaptations of fast food
are prominent in major
Indian cities. 32
33. Clothing
Traditional clothing in
India greatly varies across
different parts of the
country and is influenced
by local culture, geography,
climate and rural/urban
settings.
33
34. Clothing
Popular styles of dress
include draped garments
such as sari for women and
dhoti or lungi for men.
Stitched clothes such as
churidar or salwar-kameez
for women, with dupatta.
34
35. Clothing
Indian women perfect their
sense of charm and fashion
with make up and
ornaments. These include
bindi, mehendi, earrings,
bangles etc. On special
occasions such marriages and
festivals, women wears
cheerful colours with various
ornaments of gold, silver or
other regional stone and
gems.
35
36. Languages and Literature
The Rig Vedic Sanskrit
is one of the oldest
attestations of any
Indo-Aryan Language,
and one of the earliest
attested members of the
Indo-European
language family.
36
37. Languages and Literature
All of the Indian languages
have roots and structure
similar to Sanskrit, to each
other and to other Indo –
European languages. Thus
we have in India three
thousand years of
continuous linguistic
history recorded and
preserved in literary
documents. 37
38. Languages and Literature
All of the Indian languages
have roots and structure
similar to Sanskrit, to each
other and to other Indo –
European languages. Thus
we have in India three
thousand years of
continuous linguistic
history recorded and
preserved in literary
documents. 38
39. Languages and Literature
Indian constitution has
accepted 22 languages as
official languages and
English as supporting
language.
39
40. Languages and Literature
The 2011 Linguistic Survey of India states that India
has over 780 languages and 66 different scripts, with
its state of Arunachal Pradesh with 90 languages.
40
41. Epics
The Ramayana and
Mahabharata are the
oldest preserved and
well known epics of
India. Versions have
been adopted as the
epics of Southeast Asian
countries like
Philippines, Thailand,
Malaysia and
Indonesia.
41
42. Epics
Other unrelated epics
include the Tamil
“Ramavataram”, Kannada
“Pampa Bharata”, Hindi
“Ramcharitramanasa”, and
Malayalam
“Adhyathmaramayanam”.
42
43. Epics
The Ramayana consists of
24000 verses in seven
books and 500 cantos, and
tells the story of Rama.
This epic played a pivotal
role in establishing the role
of dharma as a principal
ideal guiding force for
Hindu way of life. 43
44. Epics
In addition, there are four
major epics in the classical
Tamil language –
Silappatikaram,
Manimekalai, Jivika-
Cintamani and
Valayapathi-kundalakesi.
44
45. Performing Arts
India has had a long
romance with the art of
dance. The Hindu Sanskrit
texts Natyasastra and
Abhinaya Darpana are
estimated to be formed to
the early centuries of the I
millennium.
45
46. Performing Arts
Indian dance includes eight
classical dance forms, many in
native forms with mythological
elements. The eight classical forms
accorded classical dance status by
India’s National Academy of
Music, Dance and Drama are:
bharatanatyam, kathak,
kathakali and mohiniattam,
kuchipudi, yakshagana, manipuri,
odissi and sattriya.
46
47. Performing Arts
In addition to the formal art
forms of dance, Indian
regions have a strong form,
folksy dance tradition. Some
of the folk dances include
the bhangra, bihu, zeliang,
chhau, ghumra dance,
gotipula, mahari dance,
dalkhai, ghoomar, dandiya,
garba, lavani and many
more.
47
48. Performing Arts
Indian drama and theatre
has a long history alongside
its music and dance.
Kalidasa’s plays like
Shakuntal and
Meghadhoota are some of
the older dramas, following
those of Bhasa.
48
49. Music
Music is the integral part
of India’s culture.
Natyasastra, a 2000-year-
old Sanskrit Text, describes
five systems of taxonomy
to classify musical
instruments.
49
50. Music
One of the ancient systems
classifies musical
instruments into four
groups according to four
primary sources of
vibration: strings,
membranes, cymbals and
air.
50
51. Music
The current music of
India includes multiple
varieties of religious,
classical, folk, filmy,
rock and pop music and
dance. Appeal of
traditional classical
music and dance is on
rapid decline, especially
among the younger
generation.
51
53. Paintings
Most early and
medieval art in India is
Hindu, Buddhist and
Jains. A freshly made
coloured floor design
(Rangoli) is still
common sight outside
the doorstep of many
Indian Homes.
53
54. Sculpture
The first sculptures in
India date back to the
Indus Valley
Civilisation, where
stones and bronze
figures have been
discovered.
54
55. Sculpture
Later, as Hinduism,
Buddhism, and Jainism
developed further, India
produced, some extremely
intricate bronzes as well as
temple carvings. Some huge
shrines, such as the one of
Ellora were not
constructed by using blocks
but carved out of solid
rock. 55
56. Sculpture
During the period of the
Mauryan and Gupta
empires and their successors,
several Buddhist
architectural complexes,
such as the caves of Ajanta
and Ellora and the
monumental Sanchi Stupa
were built.
56
57. Sculpture
The traditional system of
Vaastu Shastra serves as
India’s version of Feng
Shui, influencing town
planning, architecture and
ergonomics. It is unclear
which system is older, but
they contain certain
similarities.
57
58. Sculpture
With the advent of Islamic
influence from the west,
Indian agriculture was
adapted to allow the
traditions of the new religion.
Fatehpur Sikri, Taj Mahal,
Gol Gumbaz, Qutub Minar
and Red Fort are creations of
this era and are often used as
the stereotypical symbols of
India. 58
59. Sculpture
Indian architecture has
influenced eastern and
south-eastern Asia, due
to the spread of
Buddhism. A number of
Indian architectural
features have become
famous symbols of Asian
culture, used extensively
in East Asia and South
East Asia.
59
61. Sports
Football is most
popular in the state of
West Bengal. The city
of Kolkata is the home
of the largest stadium
in India. The city of joy
is a centre of football
activity in India and is
home to top national
clubs.
61
62. Sports
Chess is commonly believed
to have originated in
north-western India during
the Gupta Empire. Other
games which originated in
India are Kabaddi, Kho-
Kho, Gilli-Danda, Snake
Boat racing and Kuttiyum
kolum.
62
64. Sports
Yoga originated in India.
Patanjali , in India’s
ancient books, suggests
yoga’s goal is to help one
focus, reflect upon, know
and express one’s highest
self. India’s cultural
journey with yoga is now
popular in many parts of
the world. 64