Native content advertising and influencer campaigns are here to stay. Yet, there are no consistent measures of success. Not even viewability standards.
ADMESHER is the first viewability solution dedicated to native content and influencer campaigns.
We measure time spent and engagement on content across platforms. We focus on the right metrics for advertisers and agencies.
3. Content and Influence marketing are
here to stay
The percentage of total marketing
budgets allocated to content
marketing has increased from 13% two
years ago, to 23% currently, and is
expected to account for 33% two years
from now.
ʽʽ
The State of Content Marketing – 2015 – The Content Council
If you want to beat ad blockers, harness quality
content
thedrum.com
4. …no consistent measures
of success for Brands
Impressions and clicks are not adapted
Social engagement doesn’t mean content was read or
fully watched
Lack of a unified KPI for different platforms and formats
B2C Content Marketing : 2015 benchmarks, Budget and trends – North America
But still …
A recent survey by the CMI revealed the key challenges B2C marketers are
facing. Measuring content effectiveness continues to be a major challenge.
6. WE HELP YOU FOCUS ON THE RIGHT
METRIC: Time spent
Engagement
ADMESHER platform is specifically designed to track
KPIs that matters to content marketers and
influencers.
Report on metrics relevant to your work.
Get usefull insights to manage your campaigns.
and
12. Total Visits
Total time spent on content
Average time spent on content
Traffic sources (Direct, links, social, search)
Today’s stats
Mobile / Desktop
OVERVIEW
13. Total Visits
Traffic from social networks
Top Referrers
Top domains
Most viewed content
Most shared content
Content with hightest attention time
CONTENT
14. Total shares
Total likes
Facebook Shares, comments, likes
Twitter shares & RTs
Linkedin Shares
Engagement Time line
SOCIAL
INTERACTIONS
20. Get in touch
monitor your campaigns.
Thanks for your attention.
To test our solutions, for custom needs and
consultancy, please contact us at :
amaury@admesher.com
00 33 6 77 98 80 71