2. Our Mission
Proximity BBDO wants to become
the preferred agency for companies
which already value the importance of
future proof and result driven communication,
and make other companies aware
of the importance of it.
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17. Owned Media Created Media Earned Media Paid Media
! Factories ! Programs ! Blog ! TV
! Offices ! Events ! Twitter ! Radio
! Retail Outlets ! Contests ! Facebook ! Ads
! Packages ! … ! Natural Google ! Posters
! Website(s) Ranking ! Banners
! … ! … ! …
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18. Customers are looking for companies
whose beliefs align with theirs
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19. Our job today:
! First, discover a brand’s idea, its beliefs
! Orchestrate the behavior of the brand so that every time it
touches somebody, they are getting the kind of information
that helps them LIKE, TRUST and RESPECT the brand
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20. Not so simple anymore but, hey,
who doesn’t like a challenge!
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21. And things are getting even much
more interesting…
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22. Yes, there are brands out there who don’t work with
advertising agencies and simply earn all their media.
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39. BART has simply given its customers a better experience.
19% rode BART because of a
43% had recommended 4sq recommendation
a destination near BART
38% were having “more fun” 17% connected with friends
14% rode BART more
23% earned frequent rider badge because of their interaction
with 4sq
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40. And what kind of
work does Proximity
BBDO come up with?
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