Programmatic Buying

Programmatic buying is attracting more attention due to its inherent market efficiencies and targeting abilities. As more publishers list inventories on programmatic exchanges, advertisers will benefit from higher ad-relevancy and lower costs. Combining programmatic buying (serving ads) with attribution metrics (measuring ad conversions) gives the buyer actionable data to optimize spend in this fast-paced exchange. Check out this video for an in-depth look at programmatic exchanges, and how attributed conversion metrics drive better decisions in this dynamic market.