Personal Brand Exploration

1. Personal Brand
Exploration
Adrian Camacho
Project & Portfolio I: Week 3
May 26, 2019

2. Identity
Adrian Camacho was born and raised in Dallas, Texas and
graduated with honors from Middle College. He also completed his
Associates Degree of Science before he graduated with his high
school diploma. After he graduated he began to network with many
artists, producers, and labels. He started managing a small handful
of artists like Miyoki, Charlotte Haining that had successful releases
on Monstercat, No Copyright Sounds and many more labels. He
also aided in EDM: Every Day Matters is a charity compilation of
electronic dance music from some of the most respected artists in
the EDM scene. The aim of the compilation is to raise money for
Comic Relief which funds numerous extremely worthwhile projects
worldwide.
At Full Sail University, Adrian is pursuing a Bachelor of Science in
Music Business and is expected to graduate in the of 2020. After
graduation, Adrian plans to move to Los Angeles and pursue a
career as a A&R Manager for large record companies like Sony
Music.

3. Profession
Potential Job Titles
• Artist Manager
• A&R Manager
• Tour Manager
My top brand archetypes are Royalty and Magician. Royalty is very influential, captivating,
and put together. Royalty archetypes goal is to create a prosperous and successful
community of people. I lead by example and I make my clients feel ambitious. The second
is the Magician. They are influential, enchanting, and a visionary. My goal is to transform
lives and make dreams come true. I make my clients feel inspired. All three positions I’ll
have to work directly with artists and labels directly. I’ll be able to adapt and communicate
efficiently.
I resonate mostly with the Magician. Since I want to work within the music industry as a
artist manager I feel like it works perfectly. Working hard to inspiring others to reach their
dreams. I can use this archetype to shape my online reputation by continuing to build my
team and inspire them to reach common goal that is beneficial for everyone.

4. Target Audience
• DEMOGRAPHICS: 70% Male 30% Female, 20-35 years old,
Predominately White, Single, College Educated, Located in LA and New
York
• PSYCHOGRAPHICS: Liberal, enjoys music and attending music
festivals.
• IDEAL AUDIENCE MEMBERS: Jeffrey James Director of A&R at
Sony Music Entertainment, Mike Darlington CEO of Monstercat,
and Kevin Williamson A&R Manager at Interscope Records/
•

5. Goals
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Sony Music.
Mid Term: (2025)
• Lead a A&R Manager position with Monstercat
‣ Network with as many artists, producers, and labels
as possible.
Long Term: (2040)
• Start up my own artist management company
‣ Hire a small team to manage huge A list artists

6. Promise
I promise to lead efficiently and to always be ethical. I will do what’s
best for the artist and to always lead with a creative direction.

7. Credentials
• A solid grasp of business to make it in this extremely competitive field. strong
communication skills to deal with artists, executives, and everyone in between.
• Proven Artist and Repertoire Manager based in the US
• Excellent Leadership Abilities with a high level of accountability
• Strong Ability Develop and Maintain Professional Relationships
• Experienced Project Manager and Collaborator
4 plus years of experience in the electronic music industry
• Familiar with music law, accounting, statistics, business, economics, marketing, social
media, advertising, branding, and finance incorporated in running a band or music industry
company

8. Competition
ADRIAN CAMACHO
Figureless Music Co-Owner 2013
to 2017
Talent/ Artist Management/ Development-Successfully established collaborations with artists and
producers. Developed artists awareness through social media platforms. Structured workflow,
prioritize multiple deadlines in a fast paced and ever-changing environment.
Talent Scouting-Research new talent as songwriters, and producers, review demo proposals,
cover shows, developed and coordinated scouting activities for team members.
Lead and Managed- Acted as a Project Manager for team members to ensure plans were delivered
on time and on budget. Organize and oversee catalog, copyrights, licensing and song split
information. Spearheaded analytical diverse projects within the EDM space.
Contractual Responsibilities- Developed and Management contractual agreements with producers
and records.
Monitor Music Movements- Leveraging several forms of software to discover new music on a daily
basis by applying my strong understanding of digital trends and the social media landscaped
including Twitter, Facebook, Instagram and YouTube.
Nordstrom 2013 to
Present
Wardrobe Specialist
Top salesman in 2017
Consult with high end clients on fashion trends, preferences, and fit to provide excellent service and
high-volume sales
Aggressively seek and build a large client base to create a large loyal and repeat customer
base
Education
Full Sail University- Bachelor in Music Business 12/2019
Full Sail University- Media Communications
12/2018
Rusty Liburd
Owner
Company Name
SBL Communications Inc. and SKN Gavel Inc.
Dates Employed
Nov 2010 – Present
Employment Duration
8 yrs
Consultations with clients, developing media programmes, strategies and projects. Monitor and
maintain specific projects as required.
Managing Director/Owner & Consultant
Company Name
SBL Communications Inc./SKN Gavel Inc.
Dates Employed
Nov 2010 – Present
Employment Duration
8 yrs 7 mos
Prepared media events, assist with speech writing, conducted special events, write news
items,host a television program and all other PR activities
Education
Full Sail University
Degree Name
Graduate - MFAField Of Study
Cinematography and Film/Video Production

9. Brand Position
Adrian is a very driven and passionate about the music industry. He has worked
hard over the years to develop an extensive network to today’s post caught after
independent EDM artists.

10. Networking and Marketing
• Winter Music Conference - Dedicated to working
professionals looking to engage with their peers and discuss
with top music executives.
• Amsterdam Dance Event - ADE's conference and festival
day program is a platform for the global electronic music
industry, featuring dedicated programming for music
professionals, aspiring DJs/producers and musicians, tech
start-ups, brand- and marketing managers and much more.
• SXSW Conference - The SXSW Conference provides an
opportunity for global professionals at every level to
participate, network, and advance their careers.

11. Professional Development
• El Centro - Associates of Science
•Full Sail University - Media Communications Certificate
•Full Sail University - Bachelors of Science
•Proven Artist and Repertoire Manager based in the US
•Excellent Leadership Abilities with a high level of accountability
•Strong Ability Develop and Maintain Professional Relationships
•Experienced Project Manager and Collaborator
•4 plus years of experience in the electronic music industry

12. Adrian Camacho
“I am very driven and passionate
about the music industry. I
radiates with positive energy,
and I have a keen eye for style/
brand. I understands music from
the artists’ perspective, which
are important qualities to have
while navigating the business of
music.”

13. References
https://www.linkedin.com/in/rusty-liburd-aa03a738/
https://www.amsterdam-dance-event.nl/program/conference-overview/
https://wintermusicconference.com/
https://www.sxsw.com/conference/