BADM Assignment

1. The Digital RevolutionHow audiences use
technology and its impact
on their lives
Adrian Cotruta
76944899

2. Introduction to the Internet
The Internet brought an constant use case to the
computers and an innovation in the
communicational technologies. Besides the
complex physical connections which it is made
of, Internet now is a major facilitator of data
exchange. While maturising, Internet became the
home of the eCommerce and arranger for a
range of services such as e-communications and
it’s also being used for research purposes. The
immediacy of operations, made it a vital part of
our day by day lives.

3. What do people do on the internet?
Email
Search
Entertainment
Social Media and Chat-rooms
Online shopping

4. 44.1 million people used the internet
daily in Great Britain during 2018
according to the United Kingdom’s
Office for National Statistics (ONS),
breaking the record set in 2016. There
were 41.8 million daily internet users
in Great Britain during 2016, the first
time the amount had exceeded 40
million. (Statista, 2018)

5. With its day by day growth and increasing demand, the connection speed needed constant
improvement. Statistic shows the average connection speed in the United Kingdom (UK) from
the first quarter of 2014 to the first quarter of 2017 (in Mbit/s). The connection speed increased
from 9.9 Mbit/s to 16.9 Mbit/s throughout this period. (Akamai Technology, 2017)

6. InternetLiveStats monitors
the active state of the
internet, and as at October
2018, there are
4,045,421,895 users on the
web. This is expected to
grow even more by the
year 2020.
The launch of smart-phones has radically
changed the quantity of web traffic
generated by mobile devices. With the
mobile revolution, the percentage of traffic
generated has multiplied by 3 in the last 5
years, with 16.2% of the total traffic being
generated by mobile devices in 2013 and
52.2% in 2018. (Broadbandsearch.net, 2019)
While the total percentage of mobile traffic
in 2018 is more than desktop, engagement is
higher on desktop. 55.9% of time spent on
sites is by desktop users and 40.1% of time
spent on sites is by mobile users.
(Hostingfacts.com, 2019)

7. ➔ 89% of customers start their buying
process with a search engine.
➔ 75% of customers say they use social
media as part of their buying process.
➔ 98% of of sales reps with 5000+
LinkedIn connections achieve quota.
➔ 55% of B2B buyers search for
information on social media.
Internet and Online Shopping

8. Goods and services ranked by share of individuals
who purchased online in Great Britain
55%
Clothes and
sports goods
48%
Household
goods
42%
Holiday
accommodation
40%
Travel
arrangements
39%
Tickets for
events
Office of National Statistics (UK), 2018

9. Video and us
The technology is shifting towards a graphic
type and the big companies rely on video more
than ever, with 81% of businesses using video as
a marketing tool in 2018 and that’s 18% more
than the previous year (Hubspot, 2019). Mark
Zuckerberg believes that video is a critical part
of our future and the stats presented further will
demonstrate that.
Video content is believed to be more visually
appealing to the consumers, therefore more
memorable and engaging. At this point of our
lives, video advertising became a necessity
rather than a bonus option with 6 out of 10 rather
watching an online video over television
(Google, 2019).
➔ Mobile video consumption rises by 100% each year. (Invisia, 2019)
➔ 78% watch online video every week. (Hubspot, 2019)
➔ Youtube is the second most popular website. (Alexa, 2019)
➔ 75% of all video plays are on mobile devices. (eMarketer, 2018)
➔ 85% of consumers want to see more video content. (Hubspot, 2019)
➔ On average people spend 2.6x more time on pages with videos than
without. (Wistia, 2016)

10. People are now online
for more than 24 hours
a week. We can see a
significant grow from
16.9 hours/week in
2013 to 24 hours/week
in 2017. In Britain, one in
five people spend more
than 40 hours a week
online and Britons, on
average, are checking
their phones every 12
minutes. (Telegraph,
2018)

11. The increase of
data consumed
over the years is
another proof that
the world is
converting to
digital, which
represents an
opportunity to the
marketers online. In
2017 there were
100EB of traffic and
330EB predicted
for 2020.

12. Digital Transformation
Digitalization brings new
opportunities for businesses to
engage with their customers,
generating new channels of
distribution.
Broadcast television and print
magazines are losing to digital
media, opening new ways of
exploration within the
informational fields amongst
the younger generation.
Individuals are reshaping their
behaviour in regards to the day by
day activities, moving their grocery
shopping or search for a date to
the digital world.

13. Sources:
https://www.akamai.com
https://www.broadbandsearch.net
https://www.emarketer.com
https://www.hostingfacts.com
https://www.hubspot.com
https://www.ons.gov.uk
https://www.statista.com
https://www.wearesocial.com

14. Reference (Text):
Adam Hayes. (2018). The State of Video Marketing in 2019, [Online], Available at: https://blog.hubspot.com/marketing/state-of-video-marketing-
new-data [Accessed 25 September 2019]
BroadbandSearch. (2019). Mobile vs. Desktop Usage (Latest 2019 Data), [Online], Available at: https://www.broadbandsearch.net/blog/mobile-
desktop-internet-usage-statistics#post-navigation-0 [Accessed 22 September 2019]
Cecil Prescott. (2018). Internet users, UK 2018, [Online], Available at:
https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2018 [Accessed 21 September 2019]
Celie O’Neil-Hart, Howard Blumenstein. (2016). The latest video trends: Where your audience is watching, [Online], Available at:
https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/ [Accessed 26 September 2019]
Charles Hymas. (2018). A decade of smartphones: We now spend an entire day every week online, [Online], Available at:
https://www.telegraph.co.uk/news/2018/08/01/decade-smartphones-now-spend-entire-day-every-week-online/ [Accessed 21 September 2019]
David Belson. (2017). State of the Internet, [Online], Available at: https://www.akamai.com/fr/fr/multimedia/documents/state-of-the-internet/q1-
2017-state-of-the-internet-connectivity-report.pdf [Accessed 20 September 2019]
HostingFacts. (2019). Internet Stats and Facts for 2019, [Online], Available at: https://hostingfacts.com/internet-facts-stats/ [Accessed 23 September
2019]
Insivia. (Unknown). 28 Video Stats for 2018, [Online], Available at: https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-
audience-watching/ [Accessed 24 September 2019]
J. Clement. (2018). Data volume of global consumer IP traffic from 2017 to 2022, [Online], Available at:
https://www.statista.com/statistics/267202/global-data-volume-of-consumer-ip-traffic/ [Accessed 20 September 2019]
Perukel. (2018). Top 30 Online Video Platforms to Watch in 2018, [Online], Available at: https://perukel.com/index.php/2018/05/24/top-30-online-
video-platforms-to-watch-in-2018/ [Accessed 25 September 2019]
S. O’Dea. (2019). Number of daily internet users in Great Britain from 2006 to 2018, [Online], Available at:
https://www.statista.com/statistics/275786/daily-internet-users-in-great-britain/ [Accessed 19 September 2019]

15. Reference (Image):
Iryna Neyman. (2019). Man with laptop. [online] Available at: https://dribbble.com/shots/6839976 [Accessed 20 September 2019].
Eucalyp. (n.d.). Multimedia, [online] Available at: https://www.flaticon.com/free-icon/email_1876436 [Accessed 20 September 2019].
Eucalyp. (n.d.). Multimedia, [online] Available at: https://www.flaticon.com/free-icon/multimedia_1644133 [Accessed 20 September 2019].
Eucalyp. (n.d.). Research, [online], Available at: https://www.flaticon.com/free-icon/research_2082022 [Accessed 20 September 2019].
Eucalyp. (n.d.). Communication, [online], Available at: https://www.flaticon.es/icono-gratis/comunicacion_894231 [Accessed 20 September 2019].
Eucalyp. (n.d.). Costume Clothes, [online], Available at: https://www.flaticon.com/free-icon/costume-clothes_1460465 [Accessed 23 September
2019].
Eucalyp. (n.d.). Kitchen Furniture, [online], Available at: https://www.flaticon.com/free-icon/kitchen_2082070 [Accessed 23 September 2019].
Eucalyp. (n.d.). Relax, [online], Available at: https://www.flaticon.com/free-icon/relax_1934505 [Accessed 23 September 2019].
Eucalyp. (n.d.). Plane, [online], Available at: https://www.flaticon.com/free-icon/plane_2086724 [Accessed 23 September 2019].
Eucalyp. (n.d.). Tickets, [online], Available at: https://www.flaticon.com/free-icon/tickets_571261 [Accessed 23 September 2019].
OTT. (2018). Video, [Online], Available at: https://perukel.com/index.php/2018/05/24/top-30-online-video-platforms-to-watch-in-2018/ [Accessed
25 September 2019]
Wallpaperaccess.com. (2018). Business Transformation: BPM and the Digital World, [Online], Available at: https://wallpaperaccess.com/digital-world
[Accessed 25 September 2019]
Freepik. (n.d.). Customer, [online], Available at: https://www.flaticon.com/free-icon/customer_686317 [Accessed 25 September 2019].
Freepik. (n.d.). Social, [online], Available at: https://www.flaticon.com/free-icon/social-care_921305 [Accessed 23 September 2019].
Eucalyp. (n.d.). Team, [online], Available at: https://www.flaticon.com/free-icon/team_1283342 [Accessed 23 September 2019].

16. Bibliography:
Athanu Shaw. (2018). Modern Consumer Behaviour in the New Omni-Channel World + 31 Expert Tips to Dominate It Now, [Online], Available at:
https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/29/digital-marketing-trends-that-are-changing-the-way-we-market-to-
consumers/#2f130d606891 [Accessed 20 September 2019]
Brian Solis. (2018). Consumers Are Obsessed With Digital Research And Are Reshaping Customer Journeys As A Result, [Online], Available at:
https://www.forbes.com/sites/briansolis/2018/07/18/consumers-are-obsessed-with-digital-research-and-reshaping-customer-journeys-as-a-
result/#659e802d5e65 [Accessed 23 September 2019]
Shelley Seale. (2018). Mobile Video Consumption Tech Trends for 2019, [Online], Available at:
https://www.stateofdigitalpublishing.com/insights/mobile-video-consumption/ [Accessed 23 September 2019]
Simon Kemp. (2019). Digital Overview: Global Digital Overview, [Online], Available at: https://datareportal.com/reports/digital-2019-global-digital-
overview [Accessed 21 September 2019]
Tracey Wallace. (n.d.). Modern Consumer Behaviour in the New Omni-Channel World + 31 Expert Tips to Dominate It Now, [Online], Available at:
https://www.bigcommerce.co.uk/blog/consumer-behavior-infographic/#is-it-that-shoppers-arent-shopping [Accessed 20 September 2019]