Product, Market and Network are the foundations for any successful venture capital or early stage investing project

1. Product
Market
Network
3 Pillars of Fundraising
www.clutchplayadvisors.com
CLUTCH PLAY ADVISORS
“Build relationships, add value and move the needle”

2. “Build relationships, add value
and move the needle”
Founder Market Fit
Successful startup founders deal with the growth and scaling
up journey with an intensity that inspires others involved in
their journey to want to be part of their story
I have observed two aspects to be true of the founding team:
1. Their startup constitutes a significant and critical body of work that is unique and
intrinsic to them personally.
1. Their startup is the coming together of the people, ideas and research that has allowed
them to be successful in previous roles, positions and projects.

3. “Build relationships, add value
and move the needle”
3 Pillars of Fundraising
Product
Market
Network

4. “Build relationships, add value
and move the needle”
Product
A strong value proposition is the only
thing that matters for an early stage
business.:
This should manifest in “I can
improve metric X by Y % for that
given problem”
Simply put, this is the measure of
the customer success

5. “Build relationships, add value
and move the needle”
Market
Be unequivocally perceived as a thought leader or
(the more modern) influencer in your space
Personal Branding is a continuous and consistent
presence reminding both knowledgeable and casual
audiences that you reign as leader in this domain.
Own the narrative! Make it personal and showcase
the highlights of your journey and how you live the
spirit of your vision.

6. “Build relationships, add value
and move the needle”
Network
Find the best person to give you an introduction to a
key person for your network; someone who is seen as
credible to the recipient.
This is because of social proof: you want to get an
intro from someone an investor respects and/or has
put her money where her mouth is.

7. “Build relationships, add value
and move the needle”
About Us
"Human connections that build relationships, add value and move the needle"
👨💼 12 years finance professional with significant startup experience at your
service
- helped more than 100 startups across Europe and the US raise +25Mln
We help you organize your critical business functions. Follow-up with key sales,
fundraising contacts and networking efforts. Research markets and upcoming
trends. 🎯
#getintouch for more details 👍 - adriangalea@clutchplayadvisors.com

8. “Build relationships, add value
and move the needle”
Advisory Services
For Startups:
● Value proposition analysis (see image)
● Preparation of due diligence room for
fundraising
● Interim financial planning, control and
strategy
● fund-raising campaign administration
and support

9. “Build relationships, add value
and move the needle”
Advisory Services
For Investors:
● value proposition analysis of target
startup
● review of due diligence deal room
● Review of financial documents and
strategy
● Investment closing process
administration and support, including
term sheet review
● Monitoring and ongoing support of
portfolio companies
Strategic investment
portfolio approach
Due diligence
review process
Effective monitoring
and exit assessment
Investment terms
review & closing

10. Full Blog Post Here
adriangalea@clutchplayadvisors.com
CLUTCH PLAY ADVISORS
www.clutchplayadvisors.com
Early Stage Investing & Fundraising