The role of culture has shifted from preservation of rituals to enablement of progress. It's moving us forward faster and literally impacting our biological evolution. This ha profound implications for brands. That was the thesis of this talk I gave at the University of Michigan in late 2016

1. 2429 Nicollet Ave S. | Minneapolis, MN 55404 | 612 279 1400

2. CULTURE

4. For most of history
culture’s role
was preservation.
https://robc224.wordpress.com/2016/04/23/john-thomsons-journey/

5. Evert F. Baumgardner - National Archives and Records Administration.

6. Getty Images

9. CULTURE, BRANDS

13. Getty Images

15. https://electrocomputerblog.wordpress.com/tag/recycle/

16. Wang Guangyi Great Criticism – Coca Cola 1994

21. CULTURE, BRANDS & EVOLUTION

23. Julien Malland

26. Today,
Culture’s role is progress
http://www.today.com/video/crowd-turns-its-back-on-hillary-clinton-to-capture-selfies-773131843750

27. Culture is a second inheritance
mechanism in addition to genetic.

28. Culture is our tool for evolving.
When evolution can’t keep up.

34. The role of brands:
Help us live in the future.

38. A complete reversal of culture from
preservation to progress
A complete reversal of brands from
creating to serving

39. FOOD, BRANDS, CULTURE & EVOLUTION

42. http://inhabitat.com/tag/urban-gardening/

43. http://www.huffingtonpost.com/lisa-duggan/what-two-moms-learned-at-the-at-home-dads-convention_b_4220921.html

45. The role of marketers:
Build a future that supports us all.

46. Thank you
@ADRIANHO